The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

"Nobody knows anything," summed up William Goldman, the most successful Hollywood scriptwriter ever (he wrote 33 produced screenplays), in a memoir written at the peak of his success. "Nobody knows anything. Not one person in the entire motion picture field knows for a certainty what's going to work. Every time out it's a guess and, if you're lucky, an educated one." The same should be said about marketing, particularly for integrated marketing.  By Michael Farmer

There’ve been quite a few headlines recently about agency employees being overworked to the point it affects their mental health. In this week’s post, I want to explore how that connects to agency new business and what can be done to address it.  By Mark Duval - The Duval Partnership

Over half of supply chain organizations have improving diversity, equity and inclusion (DEI) as an objective or goal, but only a quarter have formal targets according to the Supply Chain Diversity, Equity and Inclusion Survey by Gartner, Inc. and the Association for Supply Chain Management (ASCM).

Let's talk about planning. Even better, let's be clear what we mean by the word, then let's talk about it.  By Brian Jacobs / The COG

The Bauhaus school of art, popular in the 1920s, is emblematic of the period’s growth and innovation. One hundred years later, its view on innovation is just as relevant, as brands and society deal with an unprecedented rate of change.

The holy grail of today’s workplace is high employee engagement. According to Gallup’s oft-cited research on the topic, just about one-third of U.S. employees are engaged on the job. That number drops to 13% worldwide, and has held steady for years. Many companies are investing heavily to identify what leads to high engagement in order to motivate employees, thereby increasing their happiness and productivity.

As it stands, the Baby Boomers (born 1946-1964) are America’s most wealthy and influential generation. But even the youngest Boomers are close to retirement, with millions leaving the workforce every year. As Baby Boomers pass the torch, which generation will take their place as America’s most powerful?

With changing business dynamics and increasing layers of complexity, expectations of the CPO role have increased. Insights from Deloitte’s 2021 Global CPO Survey suggest that building capabilities focused on agility is CPOs’ best bet to meet and exceed them.

Trust matters. BrandZ data show that trust is highly correlated with brand preference and equity for all types of brands. Brands that are highly trusted see stronger growth over time.

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions.

A follow-up to last year’s COVID-19—A Hispanic Perspective, this report is comprised of information gathered through a variety of sources, including digital activity and social listening. Developed to provide a snapshot of the “mood” of the market, the report identifies fact-based opportunitiesfor brands to make culturally relevant connections, as well as pitfalls they should avoid.

A new study suggests a majority of people think the pandemic will lead to permanent change, both at work and at home

Google and Univision announced a new, multi-year, strategic partnership to accelerate growth across Univision's portfolio of media and content properties, providing solutions that will enable it to build the media company.

After a two part series titled "Black is LOUDER than Brown", where we highlighted the incident where Dentsu’s CEO (owners of Carat Media) stated that the agency would direct more ad dollars to Black Owned and Operated Broadcasters in a program titled "Project Booker."   We have an update.

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