The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.

Acosta released its second The Why? Behind The Buy: Multicultural Shopper Insights report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying poweri, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry.

Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital. The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.

It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business.  Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America.  How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?  Please take part in our one (1) question questionnaire

Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.

Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.

Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.

Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.

The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

In January, CEOs described 2021 as the year of hope. Six months later, the latest results from the Summer 2021 Fortune/Deloitte CEO Survey appear to show that their hope has evolved into bold plans for growth, innovation, digital transformation, and workforce and talent transformation, as well as persistent attention to the climate agenda, continued progress on DEI, and elevated concern for cybersecurity and all things talent.

In-home consumption in Argentina, Brazil and Colombia decreased in the first quarter of 2021 compared to 2020, largely due to a drop in purchase frequency seen across the lower classes.

Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.