As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.

As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.

As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates.  By Isaac Mizrahi - Co/President of ALMA

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we've learned and contemplate the possibility the creative briefs are over.

In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.

Several components needed to drive customer loyalty, retention, and conversion rates

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.

Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview - titled “Achieving New Heights”

At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a diverse and inclusive workforce improves business outcomes and financial performance. So, essentially, implementing DEI initiatives within your organization is common sense and just makes cents, right?

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.