Political

Understanding how audiences connect with news media ahead of the 2024 U.S. elections

2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming.

Americans’ Top Policy Priority for 2024: Strengthening the Economy [REPORT]

As President Joe Biden prepares to deliver his third State of the Union address on March 7, Americans view strengthening the economy as the top policy priority for Biden and Congress to address this year.

TELEMUNDO LAUNCHES DECISIÓN 2024,

NBCUniversal Telemundo Enterprises announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners.

What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns

All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022's midterms — is familiar territory. However, what's decidedly not familiar is the digital advertising reality in which this year's campaigns must operate.

The Ins and Outs Of Election 2024 Audience Targeting

Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.

Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales

Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.

Addressable Advertising: A Guide to Political Advertising in 2024

When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television's reign as the go-to advertising medium for reaching key voters en masse. While "I Like Ike" may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.

Americans’ Dismal Views of the Nation’s Politics [REPORT]

Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon.

State of the Union 2022: How Americans view major national issues

Here’s a look at public opinion on some of the key issues facing the country, drawn from recent Pew Research Center surveys.

Americans and ‘Cancel Culture’: Where Some See Calls for Accountability, Others See Censorship, Punishment

People have challenged each other’s views for much of human history. But the internet – particularly social media – has changed how, when and where these kinds of interactions occur. The number of people who can go online and call out others for their behavior or words is immense, and it’s never been easier to summon groups to join the public fray.

Advertising for Political Office Is a Never-Ending Campaign

Candidates are expanding their search for the elusive undecided voter — followed by growing investments in online analytics

Random thoughts on a random election.

By Gonzalo López Martí      

  •     Hispanics are not a monolithic voting block.
  •     Outside of South Florida Hispanics lean Dem.
  •     If and when they vote.
  •     Not yet in large enough quantities to change the landscape in Texas or California.
  •     Getting there though.

Latino voters’ interest in presidential race is mixed, and about half are ‘extremely motivated’ to vote

Latino voters are less likely than all U.S. voters to say they are extremely motivated to vote in the upcoming presidential election, with the Latino electorate expressing less interest overall in the presidential campaigns, according to a Pew Research Center survey conducted Sept. 30-Oct. 5.
About half of Latino voters say they are ‘extremely motivated’ to vote for president in 2020

“Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers [INFOGRAPH]

Research from the Brennan Center for Justice and other advocacy organizations shows that Black Americans still have to confront unique barriers in order to cast their ballots. From reduced oversight of changes in voting laws to the ongoing threat of a global pandemic, Black voters have even more to contend with this election year. Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

“¡MI COMUNIDAD VOTA!” Latino’s Untapped Strength in Numbers [INFOGRAPHIC]

With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S according to the Pew Research Center. But the number of Hispanics who actually vote still has room to grow. Only half of the eligible Hispanic voters were registered in 2018 but that gap has been closing as registration rates are climbing for the 32 million eligible Latino voters in 2020 as we approach this Presidential Election.

All About Opportunity: Engaging Asian American Voters Demographics [INFOGRAPHIC]

Amid the onslaught of an estimated $11 billion in political spending for this year’s U.S. Presidential Election, it’s hard to imagine any voter group being left out. But according to the 2020 Asian American Voter Survey, half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day. Turnout among Asian American voters lagged their multicultural counterparts in previous cycles, but this year, many are excited about getting off the sidelines and involved in the process.

IT’S TIME READY OR NOT FOR THE MULTICULTURAL MAJORITY – The Cultural Intersection of Politics, Issues & Movements [REPORT]

A generation, according Howe & Strauss, is defined by a life cycle—or roughly 20 years—and greatly influence a nation’s mood. Thrust between a pandemic, racial justice movements and an election, the United States is in the middle of a social and demographic transformation, making 2020 a critical turning point year. But that is not all…2020 marks the  rst time any American generation is a multicultural majority. Today, it is the 0 to 17 segment. By 2028, it will be the under 35 segment, and by 2033, everyone under the age of 50 will be a multicultural majority.

Voter Registration is Key to Winning the Hispanic Vote

There is no doubt that 2020 will be the most important year of my life. Between the novel coronavirus, the U.S. Census, social justice and the presidential election, this year has made all of us, collectively, rethink what’s important for our families and in our communities. Perhaps for BIPOC (Black, Indigenous, people of color), 2020 has highlighted the importance of unity, empathy and community because, as diverse groups, we have been disproportionately affected by the pandemic, racism and divisive politics.  By Stacie M. de Armas, SVP of Diverse Consumer Insights and Initiatives, Diversity, Equity & Inclusion Practice, Nielsen

The Battle for the Soul of America

It is only 60 days until the election, and the first absentee ballots are going out today. The tension is only going to continue to build over the next two months; amplification is the operative word. And life, and our data, bring into clear relief our polar world—Red, Blue; Good, Bad; Rich, Poor; Black, White. We are divided as a nation. Perhaps our only unity is in our agreement of disunity. What did Thomas Paine say? —”these are the times that try (our) souls…”

The Dynamics Shaping the 2020 Election Affect Brand Marketing Too

The mood of the country has changed — and brands must respond in kind

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