HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

People have challenged each other’s views for much of human history. But the internet – particularly social media – has changed how, when and where these kinds of interactions occur. The number of people who can go online and call out others for their behavior or words is immense, and it’s never been easier to summon groups to join the public fray.

Frost & Sullivan's recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.

Stay at home orders across the globe has had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. While it is true that immediate consumer behaviors have changed during stay at home orders, the real question marketers are grappling with as mandates are slowly lifted is if the disruption in purchase routine will affect consumer behavior long-term, and if so, how.  By Mario Carrasco / ThinkNow

NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.

As part of the launch of The Visibility Project, P&G and GLAAD also announced findings from the “LGBTQ Inclusion in Advertising and Media, Advertiser and Agency Perspectives” study.

Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults

U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from NCSolutions (NCS). Also, consumers spent more in April 2021, compared to March 2021, than is typical at this time of year on a range of barbecue-focused products.

This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America.

Nielsen has responded to the Media Rating Council (MRC)’s Monday news release regarding a confirmed understatement by as much as 6% of the Total Usage of Television (TUT) by Persons 18-49 during the ratings measurement company’s February 2021 measurement period.  By Adam Jacobson / Radio TV Business Report

According to researcher Jason Dorsey, Gen Z is “the most photographed generation in the world’s history.” Gen Z members 17 and under are also the first multicultural majority generation in America as of 2020, with Hispanics being the largest multicultural segment at roughly half.  Our country’s changeover to a multicultural majority continues with all persons under 35 by 2028 and all persons under 50 by 2033.  By: Nancy Tellet, Research Chair, Hispanic Marketing Council (HMC)

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media environment accelerate.   

As it stands, the Baby Boomers (born 1946-1964) are America’s most wealthy and influential generation. But even the youngest Boomers are close to retirement, with millions leaving the workforce every year. As Baby Boomers pass the torch, which generation will take their place as America’s most powerful?

A follow-up to last year’s COVID-19—A Hispanic Perspective, this report is comprised of information gathered through a variety of sources, including digital activity and social listening. Developed to provide a snapshot of the “mood” of the market, the report identifies fact-based opportunitiesfor brands to make culturally relevant connections, as well as pitfalls they should avoid.

The U.S. Census Bureau released the first population counts from the 2020 Census.

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