Thanks to billionaire Michael Bloomberg, television ad spending in the 2020 presidential contest has spiked to unprecedented levels. Well over half a billion dollars ($626 million) has been spent so far, with Bloomberg splashing out more half the total ($333 million), and fellow billionaire Tom Steyer dropping another $157 million. Taken altogether, the Democrats have spent 96 percent of the total to date—with President Donald Trump’s essentially uncontested primary campaign spending a comparatively paltry $18 million dollars (and an outside group supporting his re-election kicking in an additional $4 million). In comparison, even with competitive contests in both parties, only $269 million (through 2/15/2016) had been spent at this point in 2016.

Education is often touted as the great equalizer that enables minorities from lower-income backgrounds to compete for a piece of the American Dream. Anecdotal accounts of Black or Hispanic children, from marginalized communities, “pulling themselves up by their bootstraps” and achieving great success find their way into impassioned speeches from teachers to preachers, politicians to business leaders.

This year, Latinos are expected for the first time to be the nation’s largest racial or ethnic minority in a U.S. presidential election, with a record 32 million projected to be eligible to vote. They will account for 13.3% of all eligible voters. However, the number of Latino eligible voters is still far below the 60 million Latinos who live in the country.

As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments.  

New words stick when they come from below, and respond to a real need.
 

A new report released by Lumina Foundation, Strada Education Network and Gallup finds that American adults without college degrees were most likely to withdraw from school because of their challenges in balancing the demands of school, employment and other responsibilities. These same barriers persist as the impediments to returning to school. Importantly, only 19% of these adults report they are no longer interested or don't need to complete their education.

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who's voting and who's not, and who can be engaged, so they'll turn out at the polls. Whether you want to engage in a "get out the vote" campaign, or focus messaging efforts in key swing states, you'll want to tune in each month as we explore voters and their role on the road to election 2020.

In 2018, 13.6% of counties had a statistically significant increase in median household income compared with 2007, the year before the most recent recession, while 5.5% had a statistically significant decrease, according to data released by the Census Bureau.

The number of people enrolled in school in the United States reached 76.8 million in 2018 according to the U.S. Census Bureau. This is 2.2 million below the level reached in 2011, when 79.0 million were enrolled in school. Enrolled students make up 25% of the U.S. population age 3 and older.

Uforia presents “Uforia Celebra Explosión Urbana - La Época de Oro” (Uforia Celebrates Urban Explosion: The Golden Age) a televised music special that dives deep into the Latin Urban movement that has taken over the world, featuring exclusive concert footage and interviews with the artists that have propelled a ‘Golden Era of Latin Music.’

Far be it from some sort of over-arching, existential, or politically-charged claim, the statement that “all marketing is cultural” is demonstrably true and inescapable. Whereas traditional schools of thought may have held that marketing is detached from human nature or consumer interaction, marketing actually constitutes a form of communication which is inseparable from its means of creation and from its audience. In this sense, all marketing certainly is cultural; marketing (especially integrated marketing) is a form of communication; all communication is informed by culture; and cultural aspects inform both the creation of and receptivity to marketing communication.  By Chloe Lane / Florisa State University

The ANA is tackling the marketing industry’s ongoing talent crisis head-on with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing as a career.

By Gonzalo López Martí  - Creative director, etc / lmmiami.com

  • A new era of northbound Hispanic immigration is around the corner.
  • Which America will welcome with, mostly, open arms.
  • Here’s why.

There are millions of youths playing soccer in the United States. So why is the men’s national team so terrible?

The Recording Industry Association of America (RIAA) released a report that shows that in the first half of 2019, the U.S. Latin music business continued to grow at a double digit pace.

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