Marketing

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC

The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.

Boden: Women History Month

This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans

In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.

For Diversity in Advertising to Stick, It Must Be Considered in More Places

Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in recent data from Paramount, which finds a significant decline in the percentage of Black and Hispanic individuals represented in advertising.

Atlanta Hawks & Gray’s Telemundo Atlanta to broadcast First-Ever Spanish Language Game

The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on Telemundo Atlanta (WKTB). The March 10th broadcast, which will simulcast in English on Peachtree TV (WPCH), celebrates Hispanic Heritage Night Presented by CareSource as the Hawks take on the New Orleans Pelicans at 6 p.m. at State Farm Arena.

Cultura is Everything

How the New Wave Latino Pop Culture Revolution Is the Real Deal.  By  Roberto Ramos - ceo / founder / chief creative officer / the Ideatelier : culture is everything

AIMM ANNOUNCES THE MOST CULTURALLY INCLUSIVE BRANDS WITH THE HOME DEPOT RANKING AS BEST-IN-CULTURE AND LYSOL AS BEST-IN-AD EFFECTIVENESS

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA), unveiled the Most Culturally Inclusive Brands of 2023. The awards are based on extensive research through the CIA’s industry-leading measurement methodology, the Cultural Insights Impact Measure (CIIM™), a metric that identifies the impact and effectiveness of cultural relevancy and positive DEI reflections in ads and the potential to affect sales lift.

Diversity In Data: Can Multicultural Insights Transform Programmatic?

In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you're likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within these platforms' vast amounts of data.

Multicultural Marketing in 2024: Change is Here, Opportunity Awaits  [REPORT]

The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers in multicultural marketing and multicultural consumer research, aiming to understand how they are strategically navigating the current landscape.

More than Words: How to Connect with U.S. Hispanics through Authentic and Meaningful Content

I love language, I love culture, and I am fascinated by what happens when the two meet. News of the emerging dialect in South Florida resonated with me for two reasons. First, I learned English in Miami and have lived there twice. Second, the article shows how languages and cultures influence each other.  By Alberto Navas - SHRM-CP, MBA

Ethnic Diversity among Marketers declining [REPORT]

ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022.

How to Strengthen the Relationship Between Marketing and PR [PODCAST]

Is your PR agency on your A-Team? It's a question that CMOs and marketers navigating an increasingly complicated media terrain need to ask themselves. Is PR called in from the get-go when the ad brief is being developed or once the campaign is fully baked to knock out a press release and pitch a few media outlets? The response could spell the difference between a marketing campaign that is meh and one that maximizes the effort and provides brand lift.

Havas Sharpens Lens on Diverse Audiences with Inaugural Meaningful Brands [REPORT]

Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers.

TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers

TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language.

Celebrity Diversity Dominates 2024 Super Bowl Ad Lineup

While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display.  By Javier San Miguel, Group Creative Director, Sensis

A Tick Toward Inclusion but Many Opportunities Are Missed

Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, "where's the diverse talent?" behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and sparked interest, most fell flat as just the same ol’.  By Darren Martin, Jr., Founder and CEO, Bold Culture

Super Bowl 2024 Creative Effectiveness [REPORT]

Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward.

Who Are You? The Art and Science of Measuring Identity [REPORT]

As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Today, we’re calling out one of those that affects us as pollsters: categorizing our survey participants in ways that enhance our understanding of how people think and behave.

Telemundo announces coverage of FIFA BEACH SOCCER WORLD CUP

Telemundo, the exclusive Spanish-language home of FIFA through 2026, announced coverage plans and full match schedule for the FIFA Beach Soccer World Cup UAE 2024 Dubai™ kicking off Thursday, February 15 at 6 a.m. ET with a dedicated pregame show and matches airing LIVE on Telemundo, Universo and the Telemundo app.

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