Modern CMOs cultivate a blend of digital media, including emails, blogs, tweets, posts, and other forms of social media. While using these tools has elevated marketers to an even more central role in many organizations, it has also challenged them to keep engaging with an increasingly demanding audience.

Several articles on introversion recently found me – serendipity, I suppose. I subscribe to the theory that introversion and extroversion are not binary personality attributes, but a continuum. I lean toward the introverted side, I’ve been told.

In RSW/US' most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either "Effective" or "Highly Effective". Numbers jumped to over 90% when "Somewhat Effective" was added to the answer pool.

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He's controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez's personality. The result translated the payment services into a fun experience.

Millennials represent the fastest-growing group for travel spending and, according to American Express Business Insights, their spending grew 20% in 2010 despite the down economy and poor job market.

Bravo to Univision's Despierta America legal advisor Mario Lovo for highlighting Facebook's Mark Zuckerberg as an example of a celebrity being vocal about immigration reform, and chastising Latino celebrities like Juanes, Shakira, Mana, Alejandro Fernandez, Chicharito Hernandez and others for not doing a thing. By Enrique Turegano.

I write this blog in the aftermath of President Barack Obama’s July 19 televised ruminations about the death of Trayvon Martin and the trial of George Zimmerman. With a personal introspection rare in U.S. governmental discourse, Obama evoked the reality of the lives of African American males, particularly their sense that many white Americans – perhaps non-Black Americans in general – perceive them as threats. By Carlos E. Cortés / Univision Insights

Discovery en Español announced a partnership with the Hispanic Heritage Foundation and its Latinos On Fast Track (LOFT) program for DESCUBRE TU TALENTO, a multimedia public affairs campaign designed to raise awareness of career opportunities within the U.S.