https://together.nbcuni.com/n/telemundo/?utm_source=Hispanic_TM&utm_medium=banner&utm_campaign=HispanicAd.com2021Banners

As fall approaches, entertainment marketers are gearing up for a season packed with blockbusters, bestsellers, and several new music and video game titles.

Avenida America, Inc., formerly VivaComercio, Inc., announced the launch in Atlanta of its online Hispanic business directory at http://www.miavenida.com .

A ratio of 9-in-10 school-age children (6-to-17 years old) had access to a computer in 2000, with 4-in-5 using a computer at school and 2-in-3 with one at home, according to a report released today by the Commerce
Department's Census Bureau.

Most "streamies" - those who have watched or listened to streaming media online - first experienced Internet webcasting in the last 12 months according to a new study by Arbitron Inc.and Edison Media Research.

Latin Internet Radio Broadcaster, Batanga.com, will feature interviews with Latin rock artists presented in the recent Watcha Tour.

Univision Online, Inc. announced the results of a Hispanic Internet Users Study conducted by Nielsen Media Research. The study concentrated on three key areas that affect advertisers' media decisions: purchase behavior, brand awareness, and site popularity.

Terra Lycos announced an alliance with uMonitor, Inc., a leader in online information aggregation, enhancing its current interactive consumer services. The feature on the Terra.com, Terra Lycos's site for the U.S. Hispanic market, is known as "Tu Monitor".

Nielsen//NetRatings released its Second Quarter 2001 Global Internet Trends report on Internet access and penetration, estimating that a total of 459 million people now have home-based Internet access around the world.

According to the August 2001 Xylo Report: Internet Usage in the Workplace, nearly seven in ten American workers now have access to the Internet at work, compared to less than five in ten a year ago.

YupiMSN a network of Spanish-language sites recently acquired by T1msn, the joint venture between Teléfonos de México (TELMEX) and Microsoft Corp., announced the launch of its Spanish-language version of MSN Explorer.

While only thirty-seven percent of Hispanic Internet users in the United States have attempted to use online resources for car shopping, nearly three-quarters say they plan to use the web to purchase or research their next vehicle, this according to a recent poll by Roslow Research Group.

The percentage of Internet users who have ever tried streaming media has crossed the 50 percent threshold according to a new Internet Study by Arbitron Inc. and Edison Media Research.

Reflecting the sluggish economy and sagging PC sales, the growth of Internet usage in U.S. households has slowed from a year ago, according to a report released by Nielsen/NetRatings.

The Internet ratings report for the month of July 2001 from Nielsen//NetRatings revealed that Internet growth at-home spiked 63 percent in the past two years (see Table 1). The U.S. Internet population increased 16 percent from July 2000 to July 2001.

Use of the Internet among those ages 55-64 grew to 43 percent in the past six months from 36 percent six months ago and 31 percent eighteen months ago, according to the semi-annual Cyber Stats report from Mediamark Research Inc. released.

Pages