Searching for innovative ways to reach young consumers, Head & Shoulders makes its debut in the field of interactive marketing with the launch of Mission Refresh, an internet game created to promote the new Head & Shoulders Refresh shampoo.

By 2005, the US will have completed its first digital decade -- the 10 years during which consumers will have adopted digital appliances, Internet access, and the services they enable.

In the next five years, 40% of the global market for Internet services will be attributable to multi-access services, the delivery of content, and services to multiple devices over multiple networks.

Jupiter Media Metrix reports that online ads reached a record level of over 172 billion impressions during the fourth quarter of 2000 while top Web media companies stocked 28 percent of their sites with non-paid self-promotional ads.

HispanicOnline launched a new portal for Hispanic Americans on February 28. The mission: To be the ultimate source of news, resources and entertainment options for Hispanics.

Univision Online, Inc. announced today that it will be participating in the XVI Los Angeles Marathon on Sunday, March 4, 2001, to aid the victims of the recent El Salvador

The Internet Advertising Bureau (IAB) announced its next wave of voluntary guidelines for seven new ad units; two vertical units and five large rectangular units.

Nielsen//NetRatings reports that Miami, Cincinnati and Houston had the highest percentage of streaming media consumption in December 2000. Miami was No. 1 with 43 percent or 506,000 Web surfers accessing streaming media content from home.

Terra Lycos announced the launch of three new services on as part of its growing U.S. Spanish-language offerings. The new services are the Tripod homepage building site, Instanterra instant messenger service and Disco Virtual file storage service.

Consumers have fundamentally changed how they use portals, treating them as destinations, rather than as gateways to other sites, according to a new study from Booz·Allen & Hamilton.

Jupiter Media Metrix announced that small and fragmented wireless and interactive television audiences in the U.S. will limit advertising opportunities on post-PC platforms, making them secondary digital marketing vehicles.

It may be a case of looking, and researching, before leaping. has arrived to Puerto Rico with the official launch of its local site.

Witeck-Combs Communications and Harris Interactive signified their business objectives last month by agreeing to serve as each other’s exclusive, preferred provider of services to the lesbian and gay market.

According to a recent survey of Internet users conducted by the Consumer Electronics Association (CEA), consumers believe they should get content online for free. The results of the survey show that 89 percent of Internet users download multimedia content and information.