Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.

Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home

Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.

A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p

Telemundo Deportes will present the most extensive live Spanish-language coverage of the Olympics Women’s and Men’s soccer competitions.  Telemundo and Universo will present most matches live, including both gold-medal matches. All games televised will also be available on and the Telemundo Deportes app. Live coverage will be complemented by daily highlights, recaps and re-air of select matches.

The Out of Home Advertising Association of America (OAAA), released its first "OAAA Digital Video Out of Home (VOOH) Buyers' Guide" to help advertisers navigate the VOOH landscape and take advantage of the medium's benefits.

The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.

Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., introduced its team of experts and Olympic athletes who will present the exclusive Spanish-language multimedia coverage of the Tokyo Olympics.

Canela Media announced the appointment of Mario Torres to lead Canela Music, which is set to launch in the fall. Canela announced the forthcoming launch of Canela Music during their first-ever Upfront presentation on May 17th.

In the modern digital world, social media reach is power.

Telemundo Deportes announced it will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, CA. This will mark the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S.

The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX. Tecate USA will also be a partner of LIGA BBVA MX's other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil.

Univision’s TUDN announced its multi-platform coverage for the highly-anticipated UEFA EURO 2020.