Top News
National Hispanic Heritage Month: 2025
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
New Bad Bunny class debuting at Emory this semester
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny's latest album, "Debi Tirar Mas Fotos," as a guide to explore topics such as colonialism, nationhood and resistance movements.
Jumex Becomes First Mexican Brand to Sponsor a Division I Athletics Program
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio's (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I athletics program.
𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 “𝗜𝗻𝘃𝗲𝗿𝘀𝗲-𝗗𝗼𝘂𝗯𝗹𝗲-𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆” 𝗥𝘂𝗹𝗲 𝘁𝗵𝗮𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝗟𝗮𝗿𝗴𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there's another sort of "inverse" Double Jeopardy rule that negatively impacts larger brands over small brands that's never been explicitly discussed before.
The State of US Feminism in 2025
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress are shaped by significant generational, cultural, and racial differences. While the term “feminist” remains contentious, its ideals are supported by a vast majority of women.
UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of Miami won Silver and University of Texas-Austin (UTNY Program) won Bronze.
Featured News
- National Hispanic Heritage Month: 2025
- New Bad Bunny class debuting at Emory this semester
- Jumex Becomes First Mexican Brand to Sponsor a Division I Athletics Program
- 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 “𝗜𝗻𝘃𝗲𝗿𝘀𝗲-𝗗𝗼𝘂𝗯𝗹𝗲-𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆” 𝗥𝘂𝗹𝗲 𝘁𝗵𝗮𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝗟𝗮𝗿𝗴𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
- The State of US Feminism in 2025
- UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
- Growth in 2025 & beyond ……
- How Americans View Journalists in the Digital Age [REPORT]
- When Culture and Marketing Explode: Selena Gomez launches Beauty product inspired by Tajín
- 3 things to do before an agency agrees to pitch
- After GOP Gains, Democrats Reinvesting in Spanish Radio
- My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings.
- Claudia Garcia Stone passes …….
- U.S. Unauthorized Immigrant Population Reached a Record 14 Million in 2023 [REPORT]
- Pitaya Entertainment Partners with Canela Media to Bring Top Shows to Canela.TV
- It’s Time to Drive Organic Agency Growth
Latest News
Building Trust — Two New Reports Demonstrate Ethical Accountability
It may sound obvious. Trust isn't just a nice thing to have — it's a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. The key is ethical marketing. The Association of National Advertisers (ANA) continues to set the industry benchmark for ethical marketing through strong self-regulation, clear enforcement programs, and powerful compliance tools. The ANA Center for Ethical Marketing ("The Center") turns these principles into action — by reporting on and mediating disputes to fortify trust between brands and consumers.
New Research Designed To Help Marketers Better Under The Evolving Latino Community
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over 770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience of 15.4 million across the USA. The research will be presented by Kirk Whisler President of LatinoLYTICS and Anita Grace, MBA, CEO of Grace Multicultural.
PRSA-LA HONORS PR TRAILBLAZERS ADVANCING INCLUSION AT 7TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens.
MAGNA Media Trials and The Shade Room Reveal How Black Culture Shapes Modern Brand Strategy [REPORT]
Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The Shade Room, the most engaged media platform covering Black culture, releases “Cultural Capital: What Black Culture Means for Modern Brands,” a global study that explores how Black culture influences consumer behavior and what it means for brands aiming to connect with today’s consumers.
Brian Fisher Elevated to Chief Revenue Officer at MediaCo
MediaCo Holding Inc.announced the promotion of Brian Fisher to Chief Revenue Officer (CRO). In this role, Fisher will lead revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital.
Canela Media’s Data Science Team Takes Home Digiday Technology Award
Canela Media, a leading technology and innovation multicultural media company, announced that its Data Science Team has been recognized in the category of Best Data Team in the 2025 Digiday Technology Awards. The Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
Local Voices, Real Impact: Traditional Media Boosts Rhaeos Patient Recruitment in Record Time
In the complex world of clinical research, recruiting patients for specialized studies is inherently challenging. This difficulty is amplified significantly when dealing with an already elusive population – individuals living with hydrocephalus who rely on existing VP or VA shunts for their well-being. This patient group is not only rare, but identifying and engaging them requires a deeply strategic approach. In Puerto Rico, these challenges are compounded by unique geographical and infrastructural considerations, making direct, trusted communication paramount.
TELEMUNDO 52 EXPANDS SPORTS PROGRAMMING WITH NEW WEEKLY SHOW ‘PASIÓN FÚTBOL’
Telemundo 52 / KVEA is expanding its local sports lineup with the launch of Pasión Fútbol, a dynamic new 30-minute weekly soccer program debuting new editions on Sundays immediately following Premier League soccer matches.
HISPANIC SENTIMENT STUDY 2025 [REPORT]
Over the past few years, we've seen seismic shifts in how Latinos see themselves, how they feel about their place in society, and what they expect from brands, employers, and the country at large. With this wave of the study, following those from 2018 and 2023, we now have a clearer, deeper understanding of the Latino sentiment journey: where we've been, where we are, and where we’re headed.
Inflation is only beginning to bite
In a blog about inflation you might expect some reference to an obscure “law” of economics. I’m going to pivot and refer to an obscure law that doesn’t find its genesis in economic theory — Hofstader’s Law: “It always takes longer than you expect, even when you take into account Hofstader's Law.”
AI Is a Growth Engine, Not a Cost Cutter
Generative AI has the potential to transform marketing—not just by making existing processes faster or cheaper, but by enabling entirely new kinds of creativity, deeper connections, and new services for consumers that were never before possible. But if AI is viewed only as a way to cut costs and reduce headcount, we will choke off the far greater opportunity: to fuel growth, creativity, and innovation that benefit both sides of the client/agency partnership.
Reaching Latinx Consumers: Insights on Ad Engagement & Personalization
In fact, Latinx consumers are very receptive to ads that reflect their interest and behaviors. More than two-thirds (67%) agree digital technology makes it easier to find products and services that are the right fit for them. Even more telling, 46% say they like it when ads show offers or discounts based on their online activity. When done right, personalization can change the narrative from invasive to helpful.
Canela Media Included in the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Canela Media, a leading technology and innovation multicultural media company, announced that for the second year in a row, has been included on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia.
The State of GenAI Adoption 2025
Ultimately, when it comes to AI, the tech is the easy part. Leadership and change management are the hard bits. Navigating these tidal waves of AI requires strong leadership and a focused approach to change management to foster a culture of experimentation, manage risk, and redefine the agency’s value proposition for the AI era.
Unpacking Florida’s Immigration Trends
As demographers —that is, people who count people— we’ve noticed that this conversation has proceeded largely without the benefit of a clear description of Florida’s immigrant population.
Inclusion as Strategy: How Organizational Inclusion Drives Business Growth
In today’s increasingly complex market landscape, traditional DEI (Diversity, Equity, Inclusion) is going through an enormous transformation. While well-intentioned, many of these efforts remain siloed within HR or compliance, disconnected from business outcomes and vulnerable to shifting political and regulatory headwinds. By Santiago Solutions Group
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
AI and the future of multicultural market segmentation
Are AI tools inclusive? We're halfway through 2025 and one thing is undeniable: AI is no longer on the horizon, it is in the room. For the market research industry, this has come faster than most expected. What felt like an existential threat just a year ago is now transforming how researchers approach everything from segmentation to recruitment to data analysis. By Mario X. Carrasco
More Than a Pun: How the “Gene/Jean” Platform Could Tap Gen Z’s Self-Identity
Beyond the noise and debate, the conversation that matters is about bold, memorable creative that sells. At its core, marketing is about connecting products to people in ways that resonate deeply and drive business results. The “Gene/Jean” concept holds real potential — not just as a clever pun, but as an invitation for consumers to share their unique genes and jeans, expressing pride in their heritage, identity, and style. Fully realized, this kind of inclusive platform could genuinely celebrate diversity. By Gabriela ‘Gaby’ Alcantara-Diaz, founder and President, Semilla Multicultural
