AHAA: The Voice of Hispanic Marketing is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 Annual Conference taking place in Chicago from June 12-14. CEOs from Avocados from Mexico, DDB and Starcom Mediavest, as well as marketing leaders from The Coca-Cola Company, Denny’s, SlingTV/DishLatino, and T-Mobile & MetroPCS will discuss how technology, disruption, politics, culture, creativity and content play a pivotal role in successful Hispanic marketing strategies. The 2017 AHAA Annual Conference, with a theme of Next Generation Marketing, is where brand, media and marketing executives go to learn the latest trends, data and strategies to reach U.S. Hispanics in an increasingly digital age.
"Watch out! They are coming!" reported The Drum when Accenture and Deloitte appeared on the pitch list for Nissan-Renault's global account review. They are "spreading their tentacles, seduced by marketing services!" By Michael Farmer - Madison Avenue Manslaughter
More retailers filed for bankruptcy in the first three months of 2017 than in all of 2016, sparking headlines warning of a retail apocalypse and painting Amazon as the villain.
Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US.
Nearly two-thirds (64%) of UK and US marketers believe it's their role to collect customer data, but not actually to have responsibility for analyzing it on a daily basis.
With total spending on digital advertising in the U.S. surpassing that of TV advertising in 2016, scrutiny on this growing market is increasing. Recent news headlines have highlighted the concerns of senior marketers about whether digital can deliver on the promises of ad campaigns.
Luis Miguel Messianu - Creative Chairman-CEO at Alma and Chairman of El Circulo Creativo has decided to step down as Chairman of El Circulo Creativo. To succeed Mr. Messianu, Gustavo Lauría current President of El Circulo Creativo has been elected to replace him at the helm of the organization.
Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.
Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory. This initiative promotes trust and transparency in digital advertising and improves cross-media comparability.
Marketers may be investing heavily in content marketing, but their efforts may not be very memorable to people who come across it.
Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a third of the U.S. population by 2050 — translating into immense buying power — this group is also creating businesses at 15 times the national rate, according to one report.
Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Bahamas 2017, the premier beach soccer tournament that brings together 16 teams from around the world to compete on the sands of Nassau, promising the best action and atmosphere.
The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites.
Federal officials are considering major changes in how they ask Americans about their race and ethnicity, with the goal of producing more accurate and reliable data in the 2020 census and beyond.
The number of unauthorized immigrants living in the United States in 2015 fell below the total at the end of the Great Recession for the first time, with Mexicans continuing to represent a declining share of this population, according to new Pew Research Center estimates based on government data.
The aspirational purchase – buying an item because it evokes a sense of financial achievement beyond what is realistic – drove much of the retail world in recent years. Designers led the market, particularly in apparel, and consumers followed.
With technology embedded in much of our daily lives, it’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.
Telemundo Denver / KDEN announced that Corina Hierro has been promoted to multimedia journalist.
A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies.
Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize — while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips — without any implication of systemic organizational issues.
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic.
The study was inspired by findings in Greenbook's most recent GRIT report, a bi-annual "state of the industry" roundup for the market research space. The report found that most research companies do not consider respondent user experience a high priority.
Where the issues of brand safety are concerned, the buck begins and ends with advertisers. Why? Because ultimately, agencies, ad tech and martech vendors, and publishers are all working for advertisers!
Ford Motor Company and Subway will partner with Telemundo on multi-platform promotions that include product integrations and bonus content.
By Gonzalo López Martí - Creative director, etc. / LMMiami.com
- Business thrives in clusters.
- Most industries operate like groups of stray cats in an alley: they might sound like they are fighting but they are in fact mating.
- A ckusterf*ck in the very best sense of the word.
- Let’s call it “clusterluck” (wink wink nudge nudge) or the sake of coining a catchy corporate jargon-friendly neologism.