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October 20, 2018

With events in 21 countries across five continents, Formula 1 racing is a popular global motorsport with a fan base of more than 500 million.

October 20, 2018

For memorability and emotional connections, nothing beats a good story.

October 20, 2018

Throughout the history of mass consumer advertising, creative teams drove the bus while the media team played a support role. The advent of programmatic digital flipped that model on its head. Today it is the media team that leads every digital marketing effort, while the creative team has been relegated to a supporting role.

October 20, 2018

Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?  by Mark Duval / Duval Partnership

October 20, 2018

Vertical3 Media, the Miami-based digital advertising and marketing agency, announced today that it is launching a new division, Vertical3 Travel, to boost the already booming hospitality and travel sector in Miami.

October 19, 2018

Mario Xavier Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency, has received the 2018 Industry Change Agent of the Year award by the Next Gen Market Research Group (NGMR).

Latest News

October 19, 2018

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

October 19, 2018

From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. With the RIAA mid-year 2018 Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing? In this Hispanic Radio Podcast, Horowitz Associates' Adriana Waterston tackles the topic.

October 19, 2018

The Hispanic Information Technology Executive Council (HITEC) announced its prestigious list of the 100 most influential Hispanic leaders in technology.

October 18, 2018

The new ad announcing the name change from MetroPCS to Metro by T-Mobile create by Richards/Lerma.

October 18, 2018

Reading Joel Trethowan’s article ‘Need, culture and experience – three sides to the brand relevance triangle’  reminded me of the lengthy discussions predating the launch of BrandDynamics. The old BrandDynamics pyramid is long gone, and maybe the word “relevance” should be as well.  by Nigel Hollis

October 18, 2018

What exactly separates people from machines?  Two things, actually: creativity and empathy.  No matter what gets developed in AI, these are the two elements that can keep the agency services business alive, and keep marketers busy for years to come.

October 17, 2018

Former Televisa and Univision Chief Content officer, Isaac Lee announced the launch of Exile, a content studio built to serve the growing demand of content for Latin American and US Hispanic audiences.

October 17, 2018

While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies.

October 17, 2018

In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.

October 17, 2018

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

October 17, 2018

America’s multicultural audiences are on the leading edge of the tech adoption curve. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. Latinx, blacks, and Asians split their time almost evenly, with about four in every 10 hours spent on live, another four in 10 on streaming, and the rest on vod, dvr, or dvds.  By Adriana Waterston- Senior Vice President of Insights and Strategy at Horowitz Research

October 16, 2018

Círculo Creativo has announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

October 16, 2018

  By Gonzalo López Martí - Creative director, etc    /    LMMiami.com

  • Dear readers, let’s play a game: name a branded fruit outside of the bananas category
  • Still thinking?
October 16, 2018

Sharing our latest work for Miller Lite: Animales Místicos. It’s an NFL partnership in celebration of Hispanic Heritage Month, and a collaboration between the multicultural specialists at ALMA and the DDB Chicago team.

October 16, 2018

The Latin music market continued its remarkable transformation in the first half of 2018.  Revenues grew 15%, totaling $135 million while streaming represented a remarkable 91% of the entire market.  Latin music has become a worldwide phenomenon, driven by a diverse streaming market and Latin labels making smart investments to support their artists’ global ambitions.

October 13, 2018

Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns

October 13, 2018

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

October 13, 2018

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

October 12, 2018

Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.

October 12, 2018

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).