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July 13, 2019

After last year’s Cannes Lions, I opined that there was not enough talk about what we were there to celebrate: great creativity. I’m pleased to report that this year there was much more talk of how to create winning content. But I was shocked – and maybe I shouldn’t have been – to learn that creative award-winning ads have never been less effective.  by Daren Poole - Global Head of Creative / Kantar

July 13, 2019

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018.

July 13, 2019

Agency senior executives are coming to terms with changes in client needs.  “More growth” rather than “more creativity” is what they are hearing.  The agency of the future is starting to sound more like a consulting firm with media and creative capabilities than a traditional service-oriented agency that wins awards.

July 13, 2019

Marketing and media have become complex and messy. Chief marketing officers have to contend with fragmentation, an increasing number of different players providing technology platforms and solutions, and a whole new lexicon of marketing technology terms.

July 13, 2019

Univision Communications, Inc. announced the release of crucial Hispanic voter data analysis in conjunction with L2 (Labels and Lists) which demonstrates across the board voter registration and turnout increases in the key primary and general election states of Arizona, Colorado, Georgia, New Mexico, North Carolina, Ohio and Pennsylvania.

July 12, 2019

What education do we need for the 21st century? What is the purpose of education in the current context of societal transformation? How should learning be organized?

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July 12, 2019

It's said there are two rules that should be accepted working under a boss. The rule no. 1 is the boss is always right. The rule number 2 states that if the boss is wrong, then, refer to the rule number 1.

July 12, 2019

Many of us talk about change. Especially the people who work at large companies or governmental organizations. “We need to do things differently.” But what do we mean by this? It’s a very broad statement. Mostly it means that we want to work smarter, more efficient and of course: be agile.

July 12, 2019

This fall, a quarter of all US households will send their children back to class with brand new supplies, clothing, gadgets, and tech in tow, making July through September the second-biggest shopping season of the year. 2019 is no exception: This year’s back-to-school (B2S) spending is expected to reach $27.8 billio

July 11, 2019

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, e-commerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe.

July 11, 2019

Sixty-three percent of Americans view disinformation—deliberately biased and misleading information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

July 11, 2019

In 1990, a new company called General Magic spun out from Apple. It took Silicon Valley by storm as rumors spread of its secret, “next big thing” project. Four years later, the company shipped its first product: a handheld, wireless personal computer—what was essentially a smartphone, even down to the emojis, all the way back in 1994. But the mid-’90s tech landscape wasn’t ready for an innovation so far ahead of its time—after all, the average consumer didn’t even have email and certainly was not prepared for 21st-century, anytime-anywhere communication. The product flopped, and General Magic shuttered.

July 10, 2019

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

 

July 10, 2019

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

July 09, 2019

The U.S. Hispanic population has grown by 83% since 2000, making it the second-fastest growth segment according to a Claritas Report, The Hispanic American Market Report. That means that almost one in five Americans are Hispanic.  By Karla Fernandez Parker - Senior Marketing Executive, Branding and Advertising

July 09, 2019

In the spirit of this Pride month, the Richards/Lerma team has written a really interesting white paper about Generation Z and their views of sexual identification and sexual orientation – and key takeaways re: gender identity and sexual diversity for brands and advertising professionals,  By Justin Rubenstein and Carlos Rodriguez - Richards / Lerma

July 09, 2019

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the U.S. when it comes to LGBT rights, especially in the recognition of same-sex relationships.  By David R. Morse, CEO & President of New American Dimensions, Susanna Fránek, Cultural Anthropologist, Ethnologix, and Gerardo Gallart, CEO of La Fábrica de BTL

July 09, 2019

If you’re one of those marketers who’s always relied on the 80/20 rule as a benchmark for sales success, you might want to adjust your strategy. That’s because today, more people than ever are interested in trying something they’ve never tried before.

July 09, 2019

Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latinx millennials (22-37 year-olds), according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research.

July 09, 2019

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • When I started out in this racket, mid 90s, TV reigned supreme.
  • It still does to some extent.
  • But the monarch is shedding its cloth
July 09, 2019

Univision Communications has confirmed that its Board of Directors is reviewing strategic options for the company.

July 09, 2019

For the first time on U.S. television, Telemundo premieres the internationally successful series “El Secreto de Selena” (Selena’s Secret), the revealing story behind the tragic death of the Tex-Mex queen Selena Quintanilla on Sunday, August 25, 2019 at 10pm/9c.

July 09, 2019

Univision Communications Inc. will relaunch its multi-platform sports media brand and leading cable sports network as ‘TUDN’ on Saturday, July 20.

July 04, 2019

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

July 03, 2019

One of the biggest challenges facing media consumers today is finding something to watch or listen to. Can that be right? After all, we live in a time where thousands of content choices are merely a click or swipe away.

July 03, 2019

Marketers need to keep their skills sharp and relevant in the ever-evolving digital age