Whether it’s using GIFs or the latest slang, brands do what they can to stay relevant on social media. But despite their best efforts, many people find these behaviors more annoying than cool.
To thrive in today’s rapidly evolving technology environment, companies should become “kinetic”—continually moving and adapting to changes.
“What I would love from all of you data and research methodology sellers is something like the food information – and nutrition information – labels about what’s in your research product: What’s in your data, where did you collect it, and what did it get matched to?” By Jonathan Steuer – Chief Research Officer, Omnicom Media Group
In honor of LGBTQ Pride Month, findings from a new Ogilvy survey released of over 1,000 Americans including over 400 LGBT allies revealed that nearly two-thirds of Americans (65%) believe that LGBT-inclusive brands/businesses are good for the economy and similarly (64%) believe that these initiatives reflect our country's diversity. However, the majority (68%) report that in order to be an LGBT ally, brands/businesses need to "walk the talk" following through on promises and plans.
The research reveals a gap between how businesses and consumers perceive the quality of their customer experience. While three-quarters (75 percent) of organizations believe themselves to be customer-centric, only 30 percent of consumers agree.
GALLEGOS United announced that Harvey Marco has joined the agency as Chief Creative Officer and Co-President.
According to a new survey Millennials and Historic Preservation: A Deep Dive Into Attitudes and Values, nearly all (97 percent) of the nation’s largest and most diverse generation appreciate the value of historic preservation
U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85 percent over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released by the Interactive Advertising Bureau (IAB) and conducted by PwC US
A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.
Flat out, politics has no place in product advertising. It was suggested that the use of political issues sometimes can be used to connect with consumers. Yes, you can connect with some -- but really piss off others. Why would that make sense? By Mike Drexler
WAPA TV will launch its new original comedy “Such is Life” with a special two-hour premiere on Monday, June 26, at 9pm ET/6pm PT, which will simulcast live in the U.S. on WAPA América, WAPA TV’s U.S. cable network arm.
Entravision Communications Corporation announced the premiere of El Cucuy y Mayra Berenice, which marks the second new show for El Cucuy after his return to radio in January. The show will air on La Suavecita KSSE 107.1 FM in Los Angeles, and feature El Cucuy as host and Berenice as co-host.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- We know damn well in this business that metrics in the digital space are rife with fraud and tainted with misleading analytics.
- We simply choose to believe something we don’t fully understand.
- In many cases, something we don’t understand at all.
- What is an algorithm?
- Has anyone in the room seen one?
Growth leaders are adept at finding money to invest in initiatives that drive revenue.
Inner city bodegas, staples in urban communities, are having difficulty competing with big box stores and retail chains. Many of these small, independent, store owners are immigrants and lack the resources and access to capital to keep up with tech-savvy retail chains.
A public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found revealing consumer sentiments about advertising from personal care businesses, such as fitness clubs, salons, massage clinics, spas, beauty products and nutritionals.
Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?
Baristas Coffee Company announced that it has expanded its advertising to target US Hispanic-Americans with Spanish TV spots on Telemundo, Galavision, Fox Deportes, CNN Espanol, ESPN Deportes, and Spanish speaking radio stations.
The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates.
Need to add a little extra "oomph" to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go sideways fast. By Paul Carlstrom, VP of operations, TDA Group
Yes Lifecycle Marketing surveyed more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers. Find out the factors that influence their purchase decisions and get actionable strategies on ways to engage shoppers from each generation.
The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their teams. The majority of respondents (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.
A group of more than 150 CEOs from some of the world’s leading companies have signed on to the CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. By signing on to this commitment, CEOs are pledging to take action to cultivate a workplace where diverse perspectives and experiences are welcomed and respected, where employees feel encouraged to discuss diversity and inclusion, and where best known—and unsuccessful—actions can be shared across organizations via a unified hub, CEOAction.com, in an effort to advance diversity and inclusion in the workplace.
Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up. By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.
Film and television director, writer, and producer, Juan Camilo Pinzon, signed an exclusive contract with Latin World Entertainment,
Despite the economic challenges, the middle class is growing and there are more people with high disposable incomes. Additionally, younger generations are growing and consumers are looking to be more health conscious and maintain their current lifestyles.