Top News

April 19, 2019

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.

April 19, 2019

After more than a decade of studying the spread and impact of digital life in the United States, Pew Research Center has intensified its exploration of the impact of online connectivity among populations in emerging economies – where the prospect of swift and encompassing cultural change propelled by digital devices might be even more dramatic than the effects felt in developed societies.

April 19, 2019

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

April 18, 2019

Marketers and consumers feel differently about the delivery of an excellent customer experience. To reconcile this, marketers should turn their attention to consumers’ top concerns, such as privacy and personalization.

April 18, 2019

Brands must break through and win at shelf, but with an average supermarket stocking over 40,000 different products, that’s no mean feat. Whether it’s a new pack design, advertising at shelf or off-shelf display, virtual reality can help give marketers the confidence that their money will be well-spent.  by Nicole Johnson - Virtual Reality Solutions Manager / Insights Division, Kantar

April 18, 2019

The IAB expects podcast advertising to exceed $500 million in 2019, which represents growth of about 65% in just two years. For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact their podcast ads have on customers.

Latest News

April 18, 2019

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

April 17, 2019

The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.

April 17, 2019

The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that's part of WPP, highlights some of the other critical areas in the workplace where there's a gender gap in opportunities and benefits.

April 17, 2019

IM+C, a communication agency with offices in London, Barcelona and Madrid, announced the opening of its new office in Miami, located in the heart of Miami’s Design District.

April 17, 2019

Accenture has published its 2018 Corporate Citizenship Report, which details how the company innovates to improve the way the world works and lives.

April 16, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?

April 16, 2019

Today’s retail landscape has a cheating problem. That’s because consumers have more choice and access to products than ever, and they’re growing increasingly comfortable with trying new brands. While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won’t seek an alternative elsewhere.

April 16, 2019

More than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019, according to an Econsultancy and Adobe survey concluded in December 2018.

April 16, 2019

Over the past 15 years,1 the economies in Central America and the Caribbean (CAC) recorded an average annual GDP growth of around 4 percent, higher than the growth rates achieved by the Latin American average and most developed economies, but well below most other developing regions; regions such as South Asia and sub-Saharan Africa—and countries such as China or India—exhibited average annual growth of more than 5 percent during this period.

April 16, 2019

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • I wrote a somewhat scalding piece about Accenture’s shopping spree last week.
  • Pessimistic and gloomy some folks called it.
  • I received lots of comments trying to convince me to see the glass half full.
  • Your optimism is sweet and endearing, folks.
April 13, 2019

A year after taking charge as SVP and CMO for industrial giant Emerson, Katherine Button Bell rolled out a new brand architecture for the company — including a revamped logo. Not everyone was pleased. "Someone wrote a note to our chairman that said, 'I suppose she'd like to change the American flag while she's at it?'" Button Bell recalls. "The word 'tension' would not describe the angst it created. People think of logos as part of their personal identity. It's like changing the initials on someone's bathroom towels."

April 13, 2019

Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?

April 13, 2019

You know that sock drawer you've been meaning to clean out? It may just offer lessons for clarifying the marketing process, and provide CMOs and marketers with a more clear-sighted path for demonstrating their value.

April 13, 2019

In the consumer-goods sector, agile ways of working aren’t an all-or-nothing proposition. Success depends on knowing where and how to deploy them.

April 12, 2019

Telemundo launched ‘La Ves por Telemundo o no la Ves’ (Watch it on Telemundo, or You’ll Miss Out) an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of “La Reina del Sur.”

April 12, 2019

Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety and privacy.

April 12, 2019

Packaging changes are an integral part of every brand’s lifecycle. Many changes are routine, but some are more radical; driven by changing consumer trends, the need to modernize, or signaling a more premium offer. However, even slight changes can dramatically impact sales, making it critical to get your packaging transition strategy right.  by Tara Prabhakar - Global Director, Qualitative, Client Impact Insights Division, Kantar and David Lansanah Global Head of Innovation Insights Division, Kantar

April 12, 2019

As global momentum remains strong, telecom CEOs are expressing a high level of confidence in their ability to generate and maintain top-line growth -- now and in the future.  By Barbara K. Mednick

April 12, 2019

Some conventions have existed for such a long time, we struggle to recognize them as “conventions” at all. Take, for instance, the modern-day résumé. It’s a centuries-old tool, which hiring managers have used to evaluate job candidates for as long as they can remember.  By Rob Markey -  CEO HireVue

April 11, 2019

More than 150 years after the 13th Amendment abolished slavery in the United States, most U.S. adults say the legacy of slavery continues to have an impact on the position of black people in American society today. More than four-in-ten say the country hasn’t made enough progress toward racial equality, and there is some skepticism, particularly among blacks, that black people will ever have equal rights with whites, according to a new Pew Research Center survey.