Top News

April 22, 2021

The creatives teams were briefed by the Facebook team, who partnered with Círculo Creativo USA, offering their support by sponsoring this year’s competition in the search for the teams that will once more represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.

April 22, 2021

To promote diversity in their ad campaigns, brands and agencies have to practice what they preach

April 22, 2021

Mosaic Award winners will be recognized for their unwavering commitment to inclusion and for giving a voice to multicultural communities.

April 22, 2021

May is Asian-American and Pacific Islanders (AAPI) Heritage Month, and Unanimo Deportes joins in the celebration on all its platforms by taking a close look at the most prominent Latin-American sports personalities of Asian ancestry.

April 21, 2021

After a historic and challenging year, US consumers have become more reliant than ever on media for entertainment, information, and social connection. The pandemic has accelerated preexisting industry trends and altered entertainment-related behaviors, leading many to wonder which will stick after the crisis and what the implications may be for media and entertainment (M&E) businesses.

April 21, 2021

With more content at their fingertips and more time to consume it, today’s audiences are everywhere, moving seamlessly between all screens. This fragmentation has made reaching consumers with the right ad at the right time even more challenging. It has also heightened the importance of comprehensive, comparable cross-platform audience measurement that enables media buyers and sellers to understand the performance of campaigns across platforms.

Latest News

April 21, 2021

Univision's new series "Diseñando Tu Amor" ("Designing Your Love"), produced by Pedro Ortiz de Pinedo ("Cita a Ciegas") and starring Gala Montes and Juan Diego Covarrubias, premieres on Monday, April 26, at 8 p.m. ET.

April 20, 2021

Earlier this month, Major League Baseball (MLB) announced it would move its 2021 All-Star Game out of Atlanta in protest of Georgia’s new restrictive voting laws. And MLB wasn’t the only organization to react to the new legislation. Atlanta-based brands Coca-Cola and Delta—both heavy sports sponsors—also came out in opposition.

April 20, 2021

America is undergoing an extreme makeover, thanks to rapid demographic diversification.

April 20, 2021

In this exclusive conversation, SBS EVP/Programming Jesus Salas shares how the company’s radio stations gained audience across the COVID-19 pandemic and has kept it, while also giving a preview as to what else SBS has in store for the rest of the year in this episode of the RBR+TVBR InFOCUS Podcast.

April 20, 2021

Telemundo Deportes, gears up to present the most extensive Olympic coverage ever in Spanish-language media with over 300 hours of programming.

April 17, 2021

Global consumer confidence soared to record heights in the first quarter of 2021, according to The Conference Board® Global Consumer Confidence Survey, as vaccination campaigns broadened, travel restrictions loosened, and governments and central banks continued to provide economic stimulus.

April 17, 2021

Latino consumers continue to outpace the general market in technology use. This trend is driven primarily by the youth of this demographic. Nearly six in ten Hispanics are Millennials or younger, and Gen Z is the first majority-minority generation. These generations are digital natives and thrive on the mobile experience, which impacts how they interact with e-commerce, social media, and entertainment.

April 17, 2021

NPR and Edison Research released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising.

April 17, 2021

As connected TV grows popular with consumers, it’s catching the eye of fraudsters too

April 16, 2021

Interesting set of articles detailing The Rise of Regional Latin Music.

April 16, 2021

The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Tanya Ramos-Puig as President of the organization, effective immediately.

April 16, 2021

Estrella Media announced that its EstrellaTV network is uncorking a special spring edition of critically acclaimed primetime talk show "Tu-Night con Omar Chaparro."

April 16, 2021

NBCUniversal Telemundo Enterprises is celebrating Financial Literacy Month with the kickoff of Nuestras Finanzas (Our Finances), a national program designed to inform and encourage U.S. Hispanics to accelerate their financial freedom and success.

April 16, 2021

Kanal D Drama presents the series “Amor en Blanco y Negro,” (Siyah Beyaz Aşk) exclusively and for the first time, for Hispanic viewers in the United States.

April 15, 2021

Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy Michelada.

April 15, 2021

Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.

April 15, 2021

Powered by young, multicultural fans and dynamic players, there is incredible energy behind the 2021 MLS season.  The partnership enables P&G brands such as Gillette®, Old Spice®, Crest®, Oral B®, Dawn®, Charmin®, and Bounty® to tap into and support the passionate fandom for the world’s game.

April 15, 2021

Univision’s TUDN is back for another season of comprehensive multi-platform coverage of Major League Soccer.

April 15, 2021

The first joint project will be produced between Colombia and the Dominican Republic, taking advantage of the beautiful landscapes and diversity of locations in each country. It is a format that will be produced in multiple versions by region and by language.

April 14, 2021

A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement, as they cast a wider audience net by quickly grabbing attention and re-engaging those who have previously rejected the brand. In addition, the study found environment to be key when leveraging interactive ads: legitimacy and site quality can be the difference between people interacting with these ad formats or not.