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In today's world, companies must tend their brands more diligently and painstakingly than ever, according to The Conference Board Council on Corporate Brand Management in a report. DOWNLOAD REPORT HERE.
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No racial or ethnic group has been immune to the effects of the U.S. recession, but a new Population Bulletin by the Population Reference Bureau shows that Latino men may be feeling those effects more than other demographic groups.
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With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent economic downturn, retailers and suppliers will need to adapt to consumers’ new shopping behaviors to succeed in today’s evolved marketplace and during the post-recession recovery, according to a new report from PricewaterhouseCoopers LLP (PwC) and Retail Forward, a Kantar Retail company, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?. DOWNLOAD REPORT HERE.
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HISPANIC MARKET OVERVIEW - 2010 REPORT.
Hispanic Market Overview - 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.
The first Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2009 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report. CLICK HERE TO DOWNLOAD REPORT - FREE. |
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Poll It
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Sports Marketing in the US Hispanic Market has reached critical mass, with ESPN Deportes, Fox Sports en Espanol, Andres Cantor’s Futbol de Primera, Gol-TV and the MLS, NBA, MLB & NFL targeting US Hispanic fans. Do traditional US Hispanic focused agencies grasps ‘Engagement Factor’ and take advantage of the opportunities in reaching Hispanic Consumers.
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