Top News

June 25, 2019

By Gonzalo López Martí  - Cretive director, etc./ LMMiami.com

  • If you read my columns -thank you!- you probably know that “malinchismo” is one of my pet peeves.
  • A full-fledged obsession.
  • Lemme ‘splain: historians are not fully in agreement and accounts vary but, legend has it, “La Malinche” was an indigenous woman who became translator and spy for Spanish Conquistador Hernán Cortés in his quest to overthrow Aztec emperor Moctezuma.
June 25, 2019

Most chief marketing officers (CMOs) understand that the utilization of data, analyses, and algorithms to personalize marketing drives value. Concept tests are becoming more efficient, customer approaches are being accelerated, and revenues are quadrupling in certain channels (Exhibit 1). All the evidence suggests that marketing functions should invest in, collect, and analyze available data to support their decision making.

June 25, 2019

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does virtual brand ambassador cross over into brand deception?  by Nigel Hollis

June 25, 2019

A new Ipsos global study finds that people across 27 countries are divided on whether they trust traditional media (newspapers, magazines, TV, and radio). Globally, 49% trust TV and radio to be a reliable source of news and information (46% do not have much trust, or no trust at all), and 47% trust newspapers and magazines (48% do not). However, the survey, conducted online among adults under age 74, also finds that trust in these mediums is perceived to have declined over the last five years. Globally, one-third (34%) say they trust newspapers and magazines less than they did five years ago, compared to 17% who say they trust them more. Similarly, 34% say they trust TV and radio less vs. 18% more.

June 25, 2019

The Hispanic Public Relations Association (HPRA) today announced the call-for-entries for the highest accolade in Hispanic communications – the HPRA National BRAVO! Awards.

June 25, 2019

ICON International, a specialty finance company engaged in corporate barter with a focus on advertising and media buying, has hired Jose Bello as Director of Multicultural and LATAM Business Development. Jose is a native of Venezuela with more than 25 years of experience in corporate marketing, advertising and media.

Latest News

June 22, 2019

Raised with mature social media, online creative tools and gesture recognition at their fingertips, and with entrepreneurial platforms to broadcast their wares, generation Z is defining a new era of influence and creative communication.

June 22, 2019

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.

June 22, 2019

Brands are increasingly turning to the power of purpose to connect with customers and grow sales. But in spite of the growing interest in purpose our analysis suggests that many brands are failing to leverage their true potential and the key lies in how brands communicate with their customers.  by Graham Page - Managing Director, Offer & Innovation at Kantar

June 22, 2019

The nation as a whole continues to grow older with the median age increasing to 38.2 years in 2018, up from 37.2 years in 2010. The pace of this aging is different across race and ethnicity groups, according to new 2018 Population Estimates by demographic characteristics for the nation, states and counties, released by the U.S. Census Bureau. 

June 21, 2019

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

June 21, 2019

The OMD I-Score was born out of a desire to create a system that uses A.I. and machine learning to find the most authentic matches between Influencer talent and brands.

June 21, 2019

The public renders a harsh judgment on the state of political discourse in this country. And for many Americans, their own conversations about politics have become stressful experiences that they prefer to avoid.

June 21, 2019

Headway,a business unit of Entravision Communications Corporation, announced the appointment of Luis Barrague as Headway's new Chief Executive Officer.

June 21, 2019

In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales.

June 20, 2019

The Culture Marketing Council Annual Summit has come and gone in the blink of an eye and yet I’m exhausted. Sure I’m out of shape and the older I get the tougher it is to travel, but as I sat down to put my thoughts together about what transpired over the last two days I realized that I’m tired because of the overwhelming amount of information I’ve had the privilege to absorb in such a short period of time.  This year the organizers outdid themselves yet again.  The content of the conferences and the opportunities to meet new people were next to none. Sadly, there was an almost absolute lack of representation at CMC. Let me explain.  By Marcos Cline-Márquez / Altered.LA

June 20, 2019

When Doug Zarkin assumed the role of VP and CMO at Pearle Vision, an eye care provider with more than 500 locations across North America, he set out to revamp the brand by tapping into the company's roots as a high-touch, neighborhood business. "We recognized that the path forward needed to start with restoring the power of what our brand stood for," Zarkin says. "Our purpose is to become the premier neighborhood destination that people trust with their eye care and eyewear needs."

June 20, 2019

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

June 20, 2019

In this report, we share stories of the things we are doing, beyond our client work, to make a difference in society and describe the ways we are working to strengthen our own responsible practices.

June 20, 2019

Fuse Media, a cross-platform entertainment media brand for Latino and multicultural millennial and GenZ audiences, announced that it will emerge from Chapter 11 on schedule and as a materially stronger company.

June 19, 2019

A small but steady number of American workers have more than one job, because either they need extra income or they want to gain more experience or explore different interests.

June 19, 2019

Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing an ad) for both digital video and digital audio consumers, according to “Ad Receptivity, Deconstructed,” a new media trial study by MAGNA and IPG Media Lab in conjunction with Pandora Media, LLC, a subsidiary of SiriusXM.

June 19, 2019

After presenting at the Effies Summit in Colombia the other week, I sat in on a presentation by Santiago Pachano, Commercial Director at Google Argentina. He laid out a compelling case for why marketers should invest more in performance marketing. In my opinion there was just one small problem with his argument: it was a recipe for killing a brand’s future revenues.  by Nigel Hollis

June 19, 2019

The average city dweller today sees up to 5,000 ads per day. With people constantly inundated by ads, only a few messages can be expected to reach a consumer and sustain attention long enough to have an impact. Do consumers remember five — or even two — ads that crossed their field of vision during their morning commute? To set themselves apart, advertisers continuously look for ways to break through while publishers work to fill up blank spaces with sellable inventory. But people are increasingly escaping from the unwanted chatter and stimuli in their surroundings.

June 19, 2019

Comcast Advertising announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform.

June 18, 2019

Even with all the tools and analytics most marketers now have at their fingertips, measuring brand affinity will always be an imperfect science because marketers really only get a complete understanding of a consumer's mind at the point of sale.