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At its first upfront, 14-month-old V-me proved why it is the fastest growing Hispanic TV network in the US. During the upfront event held today at New York City's Samsung Experience, the network unveiled its rapidly growing distribution, advertising opportunities and its 2008-2009 programming season, featuring a mix of high-energy, smart, engaging content for all members of the Hispanic household.
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Univision Communications Inc. today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success.
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Many corporations, if not all, have some sort of institutionalized corporate philanthropy or giving program. They have instituted these programs to address social issues of interest to them, and they run the gamut from improving health to ending hunger, from ending domestic violence and child abuse to improving reading skills. The areas of interest are as varied as are the companies that support them. While many in the corporate sector have done incredible work in the area of corporate responsibility our sector (Hispanic advertising and public relations agencies) need to do better as corporate givers and role models for social responsibility. Published by Carmen Sepulveda - Act-é Marketing Solutions, Inc. To view El Blog CLICK above.
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Advertisers gathered at the MTV Tr3s upfront held in New York City to learn more about tapping into the growing and increasingly influential Latino youth segment by learning how to "speak Tr3s," the language of young Latinos that is very different from their non-Latino counterparts.
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Mayor Michael R. Bloomberg announced at the annual "Made in NY" Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment.
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America's business elite, the so-called "C suite" that run our country's medium and large size businesses, are changing their personal media habits and spending much more of their time online.
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