Top News

June 23, 2018

Approximately half (51.4 percent) of the nation’s 531 counties that were getting younger between April 2010 and July 2017 were in the Midwest, according to newly released 2017 population estimates. Out of the counties that were getting younger, the South also had a high proportion (32.4 percent) of the counties that experienced a decrease in median age — the age where half of the population is younger and the other half is older— followed by the West (14.1 percent), and the Northeast (2.1 percent).

June 23, 2018

The mantra fail fast, fail often, was popularized by a book of the same title which encourages readers to suspend their fear of failure and let their enthusiasm to guide them. Sadly, when it comes to marketing this advice is simply a recipe for wasted marketing spend if you do not know things are not going to plan.  by Nigel Hollis 

June 23, 2018

Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.

June 23, 2018

We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road signs were milestones, giving distance or direction. The Romans were known to erect stone columns throughout their entire empire, so you always knew how far you were from Rome. Sadly, our ability to read traffic or road signs quickly fades when dealing with less obvious, but equally critical, signs in our everyday environment. It has never been truer than in the advertising industry, and the critical client/agency relationships that enable great work.

June 23, 2018

From our AUDIENCExSCIENCE stage, Linda Yaccarino, Chairman, Advertising & Client Partnerships at NBCUniversal and Megan Clarken, President at Nielsen Watch, share their unique perspectives on media currency and media measurement. Most importantly: their shared emphasis on getting to reliable measurement of outcomes asap.

June 22, 2018

For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer behavior and purchase intent.

Latest News

June 23, 2018

US consumers' shopping behavior isn't as mall-centric as it once was, but declaring the death of traditional shopping centers might be a little premature.

June 22, 2018

With all of the changes seen in the U.S. Hispanic market over the last two decades, there's one remarkable constant that's been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America's top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population

June 22, 2018

We're rapidly approaching summer vacation season. This time of year — perhaps more than any other — encourages us to unplug and drop off the grid. Summer seems to justify a little more distance from our daily to-do list. I, myself, am writing this while I'm on my way to Nova Scotia to do one of my "bucket list" bike rides, Cape Breton's famed Cabot Trail. Today, having spent several years looking for my own exit from the grid, I wanted to lay out some strategies for unplugging and unwinding in these lazy hazy days of summer.

June 22, 2018

Based on the titles of two new studies, “Stress Shopping” and “Retail Nightmares,” it’s a sad state of affairs for shoppers, in-store and online.

June 22, 2018

Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong.

June 21, 2018

Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.

June 21, 2018

Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.

June 21, 2018

"Glitterbomb" is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring "Entertainment Weekly" senior editor Patrick Gomez, iHeartRadio personality Alexander Rodriguez, and actor Enrique Sapene.

June 21, 2018

Univision Los Angeles will host the 2018 POSiBLE LA Entrepreneur Summit, a one-day event to empower aspiring business owners to develop their ideas and grow their businesses.

June 21, 2018

EstrellaTV will debut the thrilling human trafficking drama “La Promesa.

June 21, 2018

U.S. Secretary of Education Betsy DeVos announced the Federal Commission on School Safety (FCSS) will meet this week to gain more insight into how entertainment, media, cyberbullying and social media may affect violence and student safety.

June 20, 2018

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.

June 20, 2018

A paper published in WARC claims that surprise is the secret ingredient when it comes to building a brand, but how does this finding hold up in the face of testing people’s emotional response to over 30,000 ads? Not well.  by Nigel Hollis

June 20, 2018

Americans are spending less time with most major media, with one major exception: smartphones.

June 20, 2018

With the 2018 FIFA World Cup™ underway, the exclusive Spanish-language broadcaster, Telemundo Deportes, announced that it has been honored with four prestigious international awards for excellence in promotion, marketing and design to promote the tournament in North America.

June 20, 2018

Targetspot announced an expansion of its MultiCultural Platform with a new office in Los Angeles and appoints Rudy Balderrama as West Coast Senior Sales Executive.

June 19, 2018

The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner.  Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.

June 19, 2018

Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.

June 19, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Advertising is under fire.
  • As a business, as an industry, as a cultural agent.
  • Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
  • In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
  • Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
  • Fair enough.
  • Question is, do we really “create” in the ad business.
June 19, 2018

Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age.