Top News

December 19, 2018

Entravision Communications Corporation announced that Entravision Solutions, the Company’s national sales and marketing organization, has extended its relationship with MLC Media through 2021.

December 19, 2018

In the latest episode of "Behind the Numbers," analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What's driving the changes, and what stands in the way of faster growth?

December 19, 2018

WAPA Television celebrated its many achievements and revealed an exciting new year of programming at a glamorous 2019 upfront presentation on Thursday, December 13, 2018, where network executives, accompanied by on-air talent, announced new reality show formats, original programming, digital shows, and expanded sports offerings.  

December 18, 2018

Once again, it’s that time of year to look back and also forward.  I have always held myself publicly accountable on this forum at year’s end. Initially I did this by looking at the data that my writing delivered: likes, shares, volume of comments, etc.  Then we got wiser and learned that those metrics are perhaps not really good indicators of performance (and if you still use these, get smart!). So I switched to predicting the future. Let’s see how we did, for 2018, shall we? Consider it my end-of-year performance review.  by Maarten Albarda

December 18, 2018

Brand choice is driven by primarily by emotion and feeling. People don’t make brand choices based on logical, persuasive marketing arguments (as many in our industry still like to believe), rather the more you feel for a brand, the more likely you are to buy it. But is this equally true for all product categories?  by Nigel Hollis

December 18, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • The Trump admin wants to use the upcoming census to identify undocumented immigrants.
  • A gross breach of privacy you might say.
  • Well, the US has a strong judiciary that has stopped the overreaching instincts of the other two branches of government several times already.
  • And vice versa.

Latest News

December 15, 2018

Deloitte’s 10th annual Tech Trends report identifies those trends that are likely to disrupt businesses in the next 18-24 months, including advanced networking, intelligent interfaces, serverless computing and more. These trends are part of a larger convergence of powerful forces that are driving disruption across industries.

December 15, 2018

According to this study, 67 percent of U.S. respondents have used live chat, social media, or texting for customer service. Among Gen Z and Millennials, 46 percent and 47 percent respectively have used social media to communicate with customer service in the past year -- compared to only 7 percent of Baby Boomers and 26 percent of Gen X. More than a third (36 percent) of Gen Z consumers prefer social media for simple inquiries compared to only 5 percent of Baby Boomers.

December 14, 2018

Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.

December 14, 2018

Emmis Communications is mainly known for English-language stations. Yet, it is shining in Texas' state capital with two FMs offering Spanish-language programming. Against formidable competitors, it's winning. This podcast delivers insights that could fit your market opportunity.

December 14, 2018

The U.S. Census Bureau announced the release of new data on the makeup of student bodies from kindergartens to universities across the country. According to the latest data, the number of students nationwide enrolled in school was 76.4 million in 2017, not statistically different from the level in 2016. Those who are enrolled make up 24.7 percent of the population age 3 and older.

December 13, 2018

The report, “The Cut – Exploring Financial Wellness Within Diverse Populations,” is based on a survey of more than 3,000 U.S. adults and examines the financial lives of a diverse group of Americans: women, black Americans, Latino Americans, Asian Americans, caregivers, and the LGBTQ community.

December 13, 2018

Experts say the rise of artificial intelligence will make most people better off over the next decade, but many have concerns about how advances in AI will affect what it means to be human, to be productive and to exercise free will

December 13, 2018

To grow sales, more companies are teaming up to attract each other’s customers—and persuade their existing customers to buy more—by creating a positive association with another brand. Well-known alliances include McDonald’s Happy Meals with Disney toys and Dell PCs with Intel processors.

December 13, 2018

As far as news coverage of emerging trends in marketing go, this one was exceptional: "New Report Cites Skyrocketing Growth of Internal Agencies," the Ad Age headline shouted, while Adweek weighed in with, "ANA Report: In-Housing Agency Work Is Accelerating." MediaPost followed suit with "ANA: Over Three-Quarters of Our Members Have In-House Agencies" and Campaign US ran with, "Number of In-House Agencies Rise Dramatically, ANA Study Finds."

December 12, 2018

Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

December 12, 2018

Following the Final Draw, Telemundo Deportes unveils its initial coverage plans for the 2019 FIFA Women’s World Cup France™ taking place next June 7-July 7. As the exclusive Spanish-language home of the tournament, Telemundo Deportes will present all 52 matches live on Telemundo, Universo, and the Telemundo Deportes and NBC Sports apps.

December 12, 2018

Impremedia has designated Iván Adaime as its new CEO, effective December 10th, 2018, replacing Gabriel Dantur, who will return to LA NACION, Impremedia’s parent company, where he will bring his significant expertise in digital transformation and change management.

December 12, 2018

In a world where the pace of change is accelerating, the drivers of change are varied and diverse across regions and marketers, as are the signals of evolving consumer behaviors. Many factors are shaping the world we live in, but which ones should businesses and organizations be focused on, and what opportunities do they present?

December 11, 2018

Telemundo International Studios and Globo announced the co-production of the premium limited series “Jugar con Fuego” (Playing with Fire) slated to premiere on Telemundo network in the U.S. next year. 

December 11, 2018

By Gonzalo López Martí - Creative director, etc/LMMiami.com

“Never do or say anything you wouldn’t do or say in front of your kids.”

  • I know, it is not 100% enforceable.
  • But you get the point.
December 11, 2018

A brand no longer needs, nor can embrace, all trends. It must create sub-brands specifically designed for each niche, and reach each one using algorithms. The organic food brand Mãe Terra recently bought by Unilever has been a smart move in this way.  by Anahi Lucas & Felipe Ramirez

December 08, 2018

Telemundo Deportes presents exclusive coverage of the FIFA Club World Cup UAE 2018, featuring some of the world’s best players and club teams, beginning Wednesday, December 12.

December 08, 2018

Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.

December 08, 2018

The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

December 07, 2018

MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website's visitors auto reviews and video content to facilitate their buying decisions.