Top News

June 26, 2019

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.

June 26, 2019

The sheer number of rainbow avatars from brands as I casually scrawl through Twitter is my first indication of how the annual Pride celebration is now fully mainstream.  This is the first year I can recall Pride being a ubiquitous brand activation opportunity.  In the wake of the 50th anniversary of the watershed Stonewall Uprising that is mostly credited with launching the gay rights movement the fact that brands are present in the celebration is a testament to how far we have come.  Brand engagement with the LGBTQ community for Pride Month is coming into its own but still has room for meaningful impact.

June 26, 2019

It’s no big news that small agencies are winning in the current advertising ecosystem. Neither is it a huge secret why they are winning. But how should agencies—of any size—factor this trend into their positioning?  by Mark Duval - Duval Partnership

June 26, 2019

Today, the amount of health-related data is skyrocketing. According to IBM, it doubles every three years and will double every 73 days by 2020.  In the right hands, this information represents an expanding resource that can be mined for answers to some of our most pressing health issues. It can also be used to improve and refine marketing programs that enhance patient experiences and motivate people to take an active role in their health care.

June 25, 2019

By Gonzalo López Martí  - Cretive director, etc./ LMMiami.com

  • If you read my columns -thank you!- you probably know that “malinchismo” is one of my pet peeves.
  • A full-fledged obsession.
  • Lemme ‘splain: historians are not fully in agreement and accounts vary but, legend has it, “La Malinche” was an indigenous woman who became translator and spy for Spanish Conquistador Hernán Cortés in his quest to overthrow Aztec emperor Moctezuma.
June 25, 2019

The Hispanic Public Relations Association (HPRA) today announced the call-for-entries for the highest accolade in Hispanic communications – the HPRA National BRAVO! Awards.

Latest News

June 25, 2019

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does virtual brand ambassador cross over into brand deception?  by Nigel Hollis

June 25, 2019

A new Ipsos global study finds that people across 27 countries are divided on whether they trust traditional media (newspapers, magazines, TV, and radio). Globally, 49% trust TV and radio to be a reliable source of news and information (46% do not have much trust, or no trust at all), and 47% trust newspapers and magazines (48% do not). However, the survey, conducted online among adults under age 74, also finds that trust in these mediums is perceived to have declined over the last five years. Globally, one-third (34%) say they trust newspapers and magazines less than they did five years ago, compared to 17% who say they trust them more. Similarly, 34% say they trust TV and radio less vs. 18% more.

June 25, 2019

ICON International, a specialty finance company engaged in corporate barter with a focus on advertising and media buying, has hired Jose Bello as Director of Multicultural and LATAM Business Development. Jose is a native of Venezuela with more than 25 years of experience in corporate marketing, advertising and media.

June 22, 2019

Raised with mature social media, online creative tools and gesture recognition at their fingertips, and with entrepreneurial platforms to broadcast their wares, generation Z is defining a new era of influence and creative communication.

June 22, 2019

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.

June 22, 2019

Brands are increasingly turning to the power of purpose to connect with customers and grow sales. But in spite of the growing interest in purpose our analysis suggests that many brands are failing to leverage their true potential and the key lies in how brands communicate with their customers.  by Graham Page - Managing Director, Offer & Innovation at Kantar

June 22, 2019

The nation as a whole continues to grow older with the median age increasing to 38.2 years in 2018, up from 37.2 years in 2010. The pace of this aging is different across race and ethnicity groups, according to new 2018 Population Estimates by demographic characteristics for the nation, states and counties, released by the U.S. Census Bureau. 

June 21, 2019

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

June 21, 2019

The OMD I-Score was born out of a desire to create a system that uses A.I. and machine learning to find the most authentic matches between Influencer talent and brands.

June 21, 2019

The public renders a harsh judgment on the state of political discourse in this country. And for many Americans, their own conversations about politics have become stressful experiences that they prefer to avoid.

June 21, 2019

Headway,a business unit of Entravision Communications Corporation, announced the appointment of Luis Barrague as Headway's new Chief Executive Officer.

June 21, 2019

In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales.

June 20, 2019

The Culture Marketing Council Annual Summit has come and gone in the blink of an eye and yet I’m exhausted. Sure I’m out of shape and the older I get the tougher it is to travel, but as I sat down to put my thoughts together about what transpired over the last two days I realized that I’m tired because of the overwhelming amount of information I’ve had the privilege to absorb in such a short period of time.  This year the organizers outdid themselves yet again.  The content of the conferences and the opportunities to meet new people were next to none. Sadly, there was an almost absolute lack of representation at CMC. Let me explain.  By Marcos Cline-Márquez / Altered.LA

June 20, 2019

When Doug Zarkin assumed the role of VP and CMO at Pearle Vision, an eye care provider with more than 500 locations across North America, he set out to revamp the brand by tapping into the company's roots as a high-touch, neighborhood business. "We recognized that the path forward needed to start with restoring the power of what our brand stood for," Zarkin says. "Our purpose is to become the premier neighborhood destination that people trust with their eye care and eyewear needs."

June 20, 2019

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

June 20, 2019

In this report, we share stories of the things we are doing, beyond our client work, to make a difference in society and describe the ways we are working to strengthen our own responsible practices.

June 20, 2019

Fuse Media, a cross-platform entertainment media brand for Latino and multicultural millennial and GenZ audiences, announced that it will emerge from Chapter 11 on schedule and as a materially stronger company.

June 19, 2019

A small but steady number of American workers have more than one job, because either they need extra income or they want to gain more experience or explore different interests.

June 19, 2019

Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing an ad) for both digital video and digital audio consumers, according to “Ad Receptivity, Deconstructed,” a new media trial study by MAGNA and IPG Media Lab in conjunction with Pandora Media, LLC, a subsidiary of SiriusXM.

June 19, 2019

After presenting at the Effies Summit in Colombia the other week, I sat in on a presentation by Santiago Pachano, Commercial Director at Google Argentina. He laid out a compelling case for why marketers should invest more in performance marketing. In my opinion there was just one small problem with his argument: it was a recipe for killing a brand’s future revenues.  by Nigel Hollis