Top News

May 26, 2018

A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects.

May 26, 2018

Amid widening gaps in politics and demographics, Americans in urban, suburban and rural areas share many aspects of community life

May 26, 2018

Can marketing be too efficient? It seems like a silly question, I know, but hold your judgement for a couple of minutes and read on. A review of a new book titled “The Efficiency Paradox: What Big Data Can’t Do” written by Edward Tenner raised a couple of important issues that apply to marketing as well as other disciplines.  by Nigel Hollis

May 26, 2018

The failure rate of new products has always been high. However, in recent years, a number of nimble upstarts have emerged as fierce competitors to well-established category leaders. Their success has driven many large manufacturers to question whether their resources, scale and processes are weaknesses that should be discarded in favor of a new “agile” playbook emulating these emerging competitors. However, it’s easy to forget that the most prominent new players represent a very small sample, and there are many others who failed to gain traction along the way. This results in “survivor bias” when assessing the performance of small players; because only the surviving brands are tracked, the average performance of small brands is artificially inflated.

May 26, 2018

Eight of the 15 cities or towns with the largest population gains were located in the South in 2017, with three of the top five in Texas, according to new population estimates released today by the U.S. Census Bureau.

May 26, 2018

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.  The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.  By Bill Duggan / ANA

Latest News

May 26, 2018

The National Association of Hispanic Publications (NAHP) has entered into an agreement with Jose Sueiro to serve as the organization's Executive Director headquartered at the National Press Building in Washington DC.

May 25, 2018

Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that's particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.

May 25, 2018

Republicad announced the appointment of marketing industry executive Jeannette Xenodakis as media director.

May 25, 2018

Women continue to earn less than men in nearly all occupations, but this is more pronounced in fields that predominantly employ men and in professions with a comparable mix of men and women. The largest pay gap is within the finance and sales professions.

May 25, 2018

Apps have been shown to be responsible for more sales than the mobile web—and even desktop, which would imply that buyers via app are valuable. But how many US consumers use retail apps?

May 25, 2018

BOTTOM LINE: We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of April 2018 (covering the period running from April 1 to April 30 rather than the broadcast month, which ran from April 2 to April 29 this year). Complete data contained within this report became available from Nielsen last week.

May 24, 2018

Hemisphere Media Group, Inc. announced that Jorge Hidalgo joins the company as senior vice president of operations.

May 24, 2018

ThinkNow announce that Jannet Torres has joined the company in the newly created position of vice president, custom research. Torres will have national responsibility for building ThinkNow’s market research and consumer insights team and will be based in Los Altos, Calif.  

May 24, 2018

Telemundo Deportes unveiled the theme song and music production package for this summer’s World Cup broadcast on Telemundo and Universo, “Sueño de Campeones” or “Champions Dream,” by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an extensive music package supporting Telemundo Deportes’ coverage of the most prestigious soccer tournament in the world, featuring 32 teams and a total of 64 matches, played across 12 venues in Russia.

May 24, 2018

Customer engagement is a priority for many, but no single action plan exists for how to measure it. Some brands simply identify and tally customer engagements, while others truly understand the value of each action.

May 24, 2018

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands.  And perhaps this lack of confidence is justified: most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consensus is that poorly executed digital advertising is driving the trend.

May 23, 2018

In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to

May 23, 2018

Univision Communications Inc. announced  new 10-year agreement that will keep the Latin GRAMMY Awards®, on the Univision Network through 2028. The new agreement, unprecedented in Spanish-language television in the United States, extends the partnership established in 2005 with The Latin Recording Academy® to include multi-platform coverage across UCI’s portfolio of broadcast and digital brands and will include the highly anticipated 20th anniversary of the Latin GRAMMY Awards in 2019.

May 23, 2018

Spanish Broadcasting System, Inc. announced the appointment of David Bailin as Vice President, National and Network Sales. Bailin will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.

May 23, 2018

Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online.

May 23, 2018

In a new national poll, Eagle Hill found that the integrity decline starts at the top. Only 15 percent say that corporate executives have the most integrity in the workplace, while 49 percent say that their colleagues have the most integrity.

May 22, 2018

Telemundo Station Group announced it’s dispatching a team of local station journalists from stations in Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C. and Miami to the 2018 FIFA World Cup Russia™. The station group’s team consists of 12 sports and news anchors, photographers and producers. This is the largest group of Telemundo station journalists to ever report from an international, live sporting event. Telemundo’s local journalists will round out Telemundo Deportes’ coverage of the 2018 FIFA World Cup™ by delivering local audiences the most relevant and compelling coverage about all 32 competing teams across the stations’ on-air, digital and mobile platforms. The stations’ mobile apps will also help soccer enthusiasts watch livestreams of the games and receive their World Cup news and sports updates wherever they go.

May 22, 2018

If we Hispanics can stay away from the siren song of whiny activism, pointless social justice warring, victimization and “snowflakism”, AND if we manage to overcome our perennial allergy to careers in the fields of STEM (Science, Technology, Engineering, Math) the future of our kids looks brighter than ever.  By Gonzalo López Martí - Creative director, etc./LMMiami.com

May 22, 2018

RELEVENT, a multi-national media, sports and entertainment group and organizer of the International Champions Cup, announced the acquisition of BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S.. 

May 22, 2018

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.