This week, I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic advertising agency over 15 years ago, I see the opportunity to serve on AHAA’s board as a huge aha moment in my Hispanic marketing career.
They are remarkable loyal to brands and utilized social media channels to engage with products. Furthermore, they spend twice as much as all other women in the United States on beauty products.
Nearly nine-in-ten Americans today are online, up from about half in the early 2000s. Pew Research Center has chronicled this trend and others through more than 15 years of surveys on internet and technology use.
Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”
Teens are their household's chief influencers, whose opinion on purchases is heeded by parents worldwide. Youths' status as digital natives gives them greater authority than older family members and that influence extends beyond digital purchases to food and beverages and even big ticket items like furniture and travel.
As the pace of technological change becomes exponentially faster, it is increasingly difficult to identify the major trends that could have profound effects on enterprises and consumers. To help address this challenge, we’re pleased to offer the 2017 version of predictions from Deloitte Global, designed to provide insight into what may offer disruption and growth opportunities across the technology, media and telecommunications (TMT) ecosystems.
Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media
The findings for the Ipsos poll on healthcare perceptions and knowledge.
This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
Searching for the next generation of business leaders represents one of the biggest headaches for any organization. Most, in our experience, rely on development programs that rotate visible high fliers, emphasizing the importance of leadership attributes such as integrity, collaboration, a results-driven orientation, and customer-oriented behavior. Many, understandably, also look outside the organization to fill key roles despite the costs and potential risks of hiring cultural misfits. By Kevin Lane, Alexia Larmaraud, and Emily Yueh
Spanish Broadcasting System, Inc. (SBS) announced that controversial entertainment journalist Javier Ceriani will be joining the cast of "Esta Noche Si" on weekdays at 9:00 pm (EST), 8:00 pm (CT), 7:00 pm (MST) and 6:00 pm (PST).
Deloitte’s sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimizing fan experience beyond the stadium.
Marketers realize that connecting with consumers through content is often more effective than advertising: Smart brands now know that when consumers engage with their content, they engage with their brand. Content drives more impactful engagement with consumers, and ultimately greater ROI on media spend, than traditional display advertising does.
When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence—which includes quickly ramping up awareness and trial to succeed in today’s demanding retail environment. No matter how distinctive and promising an innovation, it won’t take flight without strong in-market execution.
A new AdReaction study from Kantar Millward Brown reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Once content is developed, how it's promoted and distributed can make or break its impact.
Café Bustelo continues challenging Latino students to submit an 800-word essay in English or Spanish for an opportunity to win a scholarship.
Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.
Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.
Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network
Cine Mexicano announced the premiere of Las Batallas de Celaya, a critically acclaimed miniseries starring Mexican superstar Kate del Castillo and produced by Eric del Castillo.
NBC UNIVERSO will premiere “Niño Santo,” the popular Mexican original drama series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.
As part of the newly renovated Azteca America daytime show "Venga la Alegría", actor and singer Patricio Borghetti will join the team as one of the principal hosts of the show.
Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop
NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company's corporate communications, government relations, and community relations efforts.
72% of marketers consider data analysis more important than social media skills [REPORT]