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January 21, 2020

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America. During the next few months, I will discuss some of these consequences in each article targeting one specific area of our business environment.  By Isaac Mizrahi- Co-President of ALMA

January 21, 2020

IZEA Worldwide, Inc. released the examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities.

January 21, 2020

As a long-time cord cutter much of my real-time TV exposure happens in a hotel room, and, OMG, most ads these days seem to expect an immense amount of interest and attention from the audience. What are their creators thinking?  by Nigel Hollis

January 21, 2020

Up to 30% of consumer packaged goods (CPG) companies’ operating margins are put at risk in the US as these alliances expand their influence.

January 21, 2020

Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC's award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar.  Pepsi will level up the season two “La Voz”  prize, bringing the original $100k grand prize up to an epic $200K.

January 18, 2020

New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers (CMOs) to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite, technology ecosystem and agency partners, CMOs can drive customer experience (CX), a proven source of growth in modern organizations today.

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January 18, 2020

CMOs hoping to transform their brands through a customer-centric approach face many challenges across data insights, channel optimization, and performance analytics. But the biggest challenge is creating and managing all the content needed to deliver authentic and relevant customer experiences, as marketers often struggle to produce content with the volume, variety, and velocity required to ensure the content resonates with customers and prospects.

January 18, 2020

In a recent post, Nigel shared a buyer classification focused on what I like to call the buy and the why, more specifically consumer behavior and predisposition. The concept is straightforward but it begs the question of how can we build a system of insights and analytics to bring this growth matrix to life.  by Bill Pink - Head of Global Analytic Leads / Kantar

January 18, 2020

From humble beginnings of converting a small liquor store into a grocery market in 1980, a Mexican immigrant family turned their dream into an American success story. Forty years later, Northgate González Market marks a major anniversary milestone this month with 41 stores and becoming the leading Latino-themed grocery chain in Southern California.

January 17, 2020

At the turn of a new decade, The Future 100: 2020 projects a deliberately optimistic future as brands and consumer strive to move past the despondent and unsettling mood that characterized the latter part of the 2010s

January 17, 2020

The Hispanic Public Relations Association-Los Angeles Chapter (HPRA-LA) announced its 2020 Board of Directors and executive leadership team with PR veteran Stephen Chavez remaining at the helm as president for a third consecutive year.

January 17, 2020

THIRD EAR, part of Omnicom Group Inc., is starting the new decade with key wins including the retainment of Visit Austin as the general market AOR. The wins help the agency close 2019 showcasing their full depth of bench and insights spanning multiple industries, consumer segments and channel strategies.

January 17, 2020

The communication group UNITED COLLECTIVE announced it has been selected by Travelpro®, a pioneer in durable and lightweight luggage design, to handle its U.S. advertising efforts.

January 16, 2020

Dermablend Professional has selected BODEN as its public relations agency of record (AOR). BODEN will be responsible for media relations, executive positioning and thought leadership for the brand.

January 16, 2020

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

January 16, 2020

eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram's user growth deceleration and what shoppers want from in-store associates.

January 16, 2020

This third installation of The Data-Centric Organization explores how U.S. companies are evolving their business practices and functional priorities so as to better leverage data across their advertising, marketing and other audience engagement efforts.

January 15, 2020

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar. 

January 15, 2020

In today’s fragmented world, the successful marketer needs to align all their resources to achieve a specific objective. This requires coordination within and without the company to ensure all activities work together in harmony. But the comparison with the role of the conductor goes far beyond the need for harmony.  by Nigel Hollis

January 15, 2020

Only a small percentage of older Americans, seven percent, receive income from Social Security, a defined benefit pension, and a defined contribution account. Retirement income from these three sources is widely considered to be the ideal situation to ensure retirement security, particularly for the middle class. Retirees with these three sources of income are far less likely to face poverty and economic hardship.

January 15, 2020

ViacomCBS Inc. has unveiled a management restructure of its international networks division, which is intended to leverage the company’s expanded operations post-merger to drive new growth opportunities across brands in key international markets. The reorganization will simplify ViacomCBS Networks International into two brand groups and three pan-regional management hubs, reporting to David Lynn, President & CEO of ViacomCBS Networks International (VCNI).

January 15, 2020

VIX, a publisher for U.S. Hispanic audiences, named Sebastian Trujillo EVP of U.S. Brand Partnerships. Trujillo brings more than twenty-five years of experience in video, revenue growth and business development, establishing strategic partnerships within the U.S. Hispanic market and Latin America. Trujillo will also provide strategic insights to support VIX’s expansion of OTT and CTV products that meet the needs of the company’s clients.

January 14, 2020

For years, female executives have come away from women-only leadership programs empowered to do—and ask for—more, valuing the opportunity to examine their strengths and shortcomings in the psychological safety of their peers and to use the experience as a springboard for personal development.

January 14, 2020

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.

January 14, 2020

Millennials and Gen Z's love of travel is fueling new opportunities for technology, media & entertainment, and telecommunications companies. How can marketers leverage these behavior trends to drive growth?

January 14, 2020

Lazer Broadcasting has expanded its national ad sales relationship with Gen Media Partners (GMP) by moving its entire portfolio of 43 Spanish Language radio stations to Gen Media Partners exclusively.