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July 20, 2017

Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it's a term that's set to shape the future of B-to-B marketing.  Surprising? Consider this: AI may already be selecting your next film on Netflix, your next song on Spotify, or helping to choose your next meal out, based on recommendations by Apple's Siri.  By Marc Keating, chief innovation officer at Stein IAS

July 20, 2017

Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poised for continued growth, certain obstacles could halt its progress—including concerns over potential ad fraud.

July 20, 2017

Currently, there are about 8.4 billion connected devices worldwide, up 31 percent from 2016 according to Gartner’s estimates. The consumer segment is the largest user base of these devices with 5.2 billion units being utilized in 2017. These devices represent 63 percent of the overall number of present applications. We can only expect these numbers to continue growing exponentially. These astonishing statistics show a radical shift in how consumers are receiving and transmitting data about themselves. However, with this technological advancement comes numerous privacy issues.

July 20, 2017

Are you thinking of promoting in Spanish but feel daunted by the complexities?  irect-to-consumer promotions in Spanish present challenges to the U.S. marketer -- scarcity of quality Spanish copywriters (as opposed to translators), misconceptions about Spanish "dialects," misinformation about the market, conflicting evidence about assimilation and preferred language, and so on.  By Daniel A. González

July 19, 2017

Go-to-market is a business-critical, highly complex and carefully sequenced process for global brands today. With companies spending some $1.5 trillion annually to promote their products, effectively managing the marketing supply chain ecosystem has become essential to brand performance and market success.

July 19, 2017

Republica announced the appointment of Bianca Ruiz as vice president, group account director and Tania Echevarria as senior manager, creative operations.

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July 20, 2017

UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has invited the initial eight amateur youth soccer teams to compete in the inaugural Prospects Cup that will be held from December 18-22, 2017 at the Omni ChampionsGate Sports Complex in Kissimmee, Florida.

July 20, 2017

The National Association of Hispanic Publications (NAHP) announces their Annual National Convention in Miami Florida that will be taking place from November 5th  to -7th at the Atton Brickell Miami.

July 20, 2017

Univision Dallas announced the launch of a new format on its KFZO radio station—Zona MX 99.1 FM, bringing Dallas-area listeners the latest and best banda, a widely popular style of Regional Mexican music.

July 19, 2017

Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace. However, consumer reaction to digital marketing suggests that some efforts may be doing more harm than good.

July 19, 2017

A strong brand voice is a living, breathing manifestation of your brand promise. This voice comes from a much deeper place than stringing together clever words and phrases to sell products. An authentic brand voice solves problems, delivers a great customer experience, and stands for something.

July 19, 2017

Last week saw an interesting piece by Mindshare's Global CEO Nick Emery published in Campaign and widely circulated on social media.  It generated much praise from beyond GroupM and WPP.  Andrew Stephens from the independent agency Goodstuff along with your humble correspondent were amongst many tweeting their appreciation of an insightful look at the many challenges facing media agencies and the need for new operating models.  Here are two key thoughts behind Nick's piece.

July 19, 2017

In a recent interview with Advertiser Perceptions, an organization that provides data-driven intelligence to marketers, I was asked, "Will the full-service agency model survive?"  As part of their survey, I was shown the results of how advertisers had thus far answered the question.  It was pretty close between those that said yes (42%) and those that said no (32%).  Twenty-six percent were not sure.

July 19, 2017

LBI Media announced that former Noticias Caracol anchor Jennifer Montoya Betancourth will join its Estrella TV flagship station KRCA 62 in Los Angeles.

July 18, 2017

Most people know that a can of Pepsi or Coke sitting on a kitchen table in a movie or TV show is product placement, an oh-so-subtle advertisement without words or action. The item is there to be noticed, even unconsciously, which may lead to a purchase or trip to the refrigerator. Until recent years, these indirect advertisements have been fairly simple. The practice dates back to the 1930's.

July 18, 2017

A couple of weeks ago Mark Rabkin, VP, Core Ads at Facebook, posted ‘New Medium, New Rules: video in the mobile age’. It is a good summary of the challenges facing advertisers when it comes to engaging people in the mobile age and supports what Kantar Millward Brown has been saying for years: mobile is not a tiny TV.  by Nigel Hollis

July 18, 2017

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • Memes, memes and more memes.
  • Clogging the arteries of the interwebs like cholesterol of maximum viscosity.
  • Fails, hacktivism, dancing cats, surfing cats, grumpy cats, juvenile jokes, moronic hastily photoshopped visual puns, fake news, post truth, hatchet jobs, idle defamation, character assassination, trolling, trolling and more trolling, tabloid dirt, celebrity sex tapes, hacked private footage of bedroom activity, stolen selfies, cybernecking.
  • Guilty pleasures. Schadenfreude. Braindead escapism. Ironic consumption.
July 15, 2017

Well, not entirely free. Let me explain. Recently, I had lunch with a procurement manager from a technology company that we’re pitching, and she gave me some insights from the other side on what it feels like to work with an agency.  

July 15, 2017

We don't see many Big Ideas any more.  Content may be king, but content is forgettable, millions of tiny ideas in a million different places.  Can anything new be said about a product?  Or an industry, like the advertising industry?  Well, I'm not a creative -- more like a dreaded management consultant.  Nevertheless, here's a cross-industry Big Idea, free for the asking: Ad agencies are just like cruise ships!  Don't dismiss this out of hand. Read on!

July 15, 2017

Advertisers are wrong about fraud: It's a problem that can't be completely solved. We are not going to eradicate it, the same way we are not going to wipe out robbery or eliminate illness. A more realistic — and effective — approach is to manage fraud, both by taking measures to prevent it, and by working to detect it once it occurs so that we can mitigate its most detrimental effects.

July 15, 2017

This iteration of the report focuses on the distinctive media palates across generations -  and, most notably, Generation Z. While generations like the Baby Boomers and Millennials are well known and add their own unique value to the media landscape, the lesser studied Generation Z is quickly maturing into adulthood and will soon make their presence known.

July 15, 2017

Pasiones has acquired the exclusive rights for the U.S. and Latin American premiere of the hit Korean series De Nuevo un Final Feliz (“One More Happy Ending”). The romantic comedy will make its Latin American debut on Monday, July 17 (times vary by country), and will premiere in the U.S. on Tuesday, July 18, at 5pmET/2pm PT.

July 14, 2017

The agreement will further extend Ogilvy’s US Hispanic service offering and strengthen MARCA’s current capabilities in digital, social media, and analytics.

July 14, 2017

Millions of Americans gathered to celebrate LGBTQ Pride last month, which also marked two years since the Supreme Court ruled in favor of nationwide marriage equality.  That historic June 2015 ruling legalized the new definition of family.  In today's media landscape, brands need to follow suit.  If they want to be successful, companies can no longer ignore the LGBTQ community in their advertising.

July 14, 2017

The Roberto Clemente Museum, in partnership with Pittsburgh-based advertising agency MARC USA, has launched a national grassroots petition campaign to retire number 21 across Major League Baseball.

July 13, 2017

The News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.