Brands that are perceived as innovative and that also provide a great experience – meeting consumers’ needs where and when they are wanted – grew the most in value in the latest BrandZ™ Top 100 Most Valuable US Brands ranking, announced by WPP and Kantar Millward Brown.
Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.
In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Full Power Radio founder John Fuller about how his company has grown thanks to stations offering two distinct two English-language formats and the Latin pop-fueled "Bomba Radio." What advice does Fuller have? It's all here in this 15-minute audio report.
There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend. by Nigel Hollis
Today’s shopping expectations have created new selling opportunities for businesses in the consumer-packaged goods (CPG) industry. “Consumers and businesses now expect every interaction to be shoppable–whether on the web, mobile, social, in-product or in-store,” said Brad Rencher, executive vice president and general manager of Adobe Digital Marketing.
In an effort to help shape the next generation of bilingual broadcast and digital journalists and provide them the real work skills they need to succeed in broadcast newsrooms, the Telemundo Station Group announced the launch of its “Telemundo University” training program for journalism students at the University of Florida and University of Texas at Arlington.
The audio boom is real. Everywhere one looks these days it's easy to see more people than ever before connected to headphones; buying and using smartspeakers; using in-vehicle, voice activated AM/FM and HD radio controls — the list goes on.
In the latest episode of "Behind the Numbers," analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?
The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.
Cinelatino will premiere its original production of the faith based, immigration-themed drama Relatos Guadalupanos (“Guadalupan Tales”) on Sunday, December 9, at 9:00pm ET/6:00pm PT and again on Wednesday, December 12, at 11:00pm ET/8:00pm PT as part of a two day stunt in honor of the Day of the Virgin of Guadalupe.
There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building. by Nigel Hollis
NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.
The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population. By Jose Pinero
A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.
MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.