The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).
Manuel A. Casiano, who founded Caribbean Business in 1973 and went on to create Casiano Communications, one of the largest Hispanic-owned publishing companies in the United States, died Friday, May 19, at the age of 86.
A recent article by James McQuivey on Forbes proposes that the age of interruption is coming to a close, because people will no longer be doing interruptible things on interruption-friendly devices. If so, what does that mean for the future of brands and advertising? by Nigel Hollis
Pew Research Center surveys find that seniors are also moving towards more digitally connected lives.
Business leaders tend to be a results-oriented bunch. They applaud an endeavor's result, but are sometimes myopic about how that result was achieved. And they revel in high net promoter scores and loyal brand consumers, but fail to appreciate the efforts of those who are nurturing customer relationships on a daily basis to attain those results.
The Atrévete “Mega Dares” campaign, from GALLEGOS United, seeks to create new nontraditional occasions for consumers to drink milk by daring them to try unexpected food and milk pairings with an additional twist – such as a wind turbine. In one digital spot people attempt to eat spicy Korean tacos and drink a glass of milk while standing in front of a wind turbine generating 39 mph winds.
Azteca America announced that its Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with WAZX 101.9 FM, “La Que Buena Radio.”
The NBA has a ripe opportunity with its ever-growing Hispanic audience by expanding their reach to sports-crazed fans. By solidifying their hold on the Hispanic community, they are in prime position to have a large influx of diehard fans for generations to come. Courtesy of Lopez Negrete Communications Inc.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- It was common practice in Madison Avenue well into the 00s to give every employee their own office.
- Not only senior execs, some mid-level and junior ones got one too.
Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly.
We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’' “House of Cards,” and has now permeated national, cable and Internet-based “TV.”
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. By Dr. Nikki Westoby, Director of Neuroscience, Nielsen Consumer Neuroscience
Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood. By Ozzie Godinez - CEO and Co-Founder at PACO Collective
Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.
With a rising disposable income and a desire for luxury, millennials are giving a boost to travel brands—most notably airlines and cruise lines—according to new research from The Harris Poll's 29th annual EquiTrend Study, which measures brand health over time.
Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).
The Interactive Advertising Bureau (IAB) released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors. The report sets out a consistent vocabulary and structure for programmatic advertising, including details of the core processes, tasks, and platforms involved in automating digital advertising.
REVOLT announced a new research study, Gen Z & The Engagement Economy, which explores the broadest measurement of Gen Z's media usage to date – from music streaming services, emerging social and OTT video platforms, to eSports participation; how Gen Z is using social differently, and what marketers can do to better engage them.
Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
Girl Scouts of the USA (GSUSA)announced that interim leader Sylvia Acevedo has been named permanent CEO of the 105-year-old organization, effective immediately.
AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald’s, State Farm, Toyota, and Walmart. David Rodriguez, multicultural marketing director for Ford will accept the award and discuss the automaker’s commitment to the Hispanic and multicultural market at AHAA’s 2017 Annual Conference.
The industry road that ad agencies are wandering down is about to narrow. Sooner or later, agencies will find themselves at a fork that is less like a choice and more like an inevitably. The fork will not involve a 50-50 choice. Heads to the left; tails to the right? No; it's not that kind of fork. The choice will be between the High Road, to the left, and the Low Road to the right. By Michael Farmer / Madison Avenue Manslaughter Archives
Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces.
A wide-ranging public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found surprising and insightful consumer sentiments about how people are responding to healthcare marketing messages.
Given we know that most people do not hang around to watch a video to completion it makes me wonder why the 30 second spot is still so popular. by Nigel Hollis
Telemundo Deportes trevealed its team of presenters and commentators for its upcoming coverage of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2.