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July 14, 2018

African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population. And that number is growing—quickly. In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans and Hispanics together will comprise 50% or more of the population.  

July 14, 2018

The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.

July 14, 2018

Setting your team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. As a result, they’re working at cross purposes like the runners in Monty Python’s “100 Meter Dash for People With No Sense of Direction.”

July 14, 2018

In our report How Disruption Can Fuel Brand Growth we argue that significant brand growth results when a brand does something different that challenges established category rules or existing brand perceptions. But how does that fit with the need for brands to build consistent memories and brand assets?  by Nigel Hollis

July 14, 2018

This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.

July 13, 2018

Has FCC Chairman Ajit Pai's championing of "AM revitalization" through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente ... says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family's Q Broadcasting is soaring in Central Florida. We learn all about Q's new heights in this Hispanic Radio Podcast hosted by RBR+TVBR's Adam Jacobson.  Courtesy of Radio & Television Business Report

Latest News

July 13, 2018

In federal court in Brooklyn, US Imagina, LLC (“Imagina US”) pleaded guilty to a criminal information (the “Information”) charging it with two counts of wire fraud conspiracy in connection with the participation of two of its senior executives in schemes to pay more than $6.5 million in bribes to high-ranking officials of the Caribbean Football Union (“CFU”) and four Central American national soccer federations to secure media and marketing rights to those federations’ World Cup qualifier matches. 

July 13, 2018

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

July 13, 2018

The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.

July 13, 2018

Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy sitting next to me on the airplane noticed it and asked me about the conference. I told him it’s a series of nonprofits across the country that run conferences for women from all industries to talk about leadership, fairness, and success. He then surprised me by saying, “I’m all for equality, but I’m not sure what good a conference will do.” Done with the conversation, he put on his headphones, content in his cynicism as I stewed, trying to come up with the best, albeit incredibly delayed, response.

July 12, 2018

Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.

July 12, 2018

According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen. 

July 12, 2018

The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.

July 12, 2018

Community Marketing & Insights (CMI) has released its 12th Annual LGBTQ Community Survey® report. 40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year's study, helping to gain wide representation from across the community.

July 11, 2018

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.

July 11, 2018

A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive?  by Nigel Hollis

July 11, 2018

Univision Communications is considering selling off its Fusion Media Group, which includes websites Gizmodo, Deadspin, Lifehacker and The Root and a stake in The Onion’s parent company. The potential move comes as the financially struggling Spanish-language media company pursues a major restructuring following a dramatic leadership change in June.  Courtesy of InsideRadio

July 11, 2018

Marriage looks a lot different today in many ways than in years past. As our nation becomes more racially and ethnically diverse, so are married couples.

July 11, 2018

When it comes to Hispanics' attitudes and behaviors, there are a few well-known truths: their strong sense of family and community, their high work ethics, their spontaneous take on life, and their undeniable sense of optimism.  By Isaac Mizrahi - Co President, Chief Operating Officer / ALMA

July 10, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • When you’ve been in the biz far too long -like yours truly- every time you confront an advertising execution of some sort you can see right through it: the stale “strategy”, the focus groups, the power point decks, the creative tropes, the tired gimmicks, the usual clichés.
  • Like any drug dealer would tell you, only fools consume their own product.
July 10, 2018

The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, is launching "You Can Always Count on Milk," a new $16-million-dollar, statewide advertising initiative. 

July 10, 2018

In its continuing effort to provide the highest level of care and service to the diverse populations, Florida Blue’s internal agency Guidewell Connect has engaged full-service marketing firm Pinta

July 10, 2018

NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.

July 10, 2018

The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.

July 10, 2018

What does a CMO do today?  Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a company or brand, but they are also regularly confronted with a multitude of challenges that don’t necessarily have anything to do with “marketing.”

July 07, 2018

On Aug. 26, 1920, the U.S. Congress ratified the 19th Amendment to the Constitution, giving women the right to vote. Today, Susan B. Anthony and other suffrage leaders who fought for social equality 100 years ago would be proud to witness the fruits of their labor as women maintain a prominent position in determining election outcomes across our 50 states.  That hard-fought influence of the female voter is sure to be felt with the upcoming statewide gubernatorial, senate and house races taking place in almost every state this year.  But are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment?