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May 22, 2019

Inspired by the rise of brands that are seeking to connect with what’s happening in the real world and weigh in on what their audiences are talking about, the study asks two important questions: How should we define culture from a consumer’s point of view? How do consumers think about culture in relation to the brand they interact with?

May 22, 2019

Brands and multicultural marketing leaders expect business-building research and cultural insights from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) upon which to base their culture-driven campaigns and grow market share. This year, the CMC will kick off its Annual Summit in Dallas on Monday, June 10, with a series of research deep dives to provide a knowledge framework for subsequent sessions throughout the conference. Kantar, Twitter and GroupM Multicultural tackle the phenomenon of microculturalism, culture-driven social media behaviors, and technology trends impacting effective marketing strategies to

May 22, 2019

Growth in marketing budgets has stalled after continued increases in recent years. The pressure is on CMOs to contribute to the bottom line and justify spend. Today, the CMO’s challenge is to allocate budget correctly to get the most out of a company’s marketing investment.

May 22, 2019

The world that has been radically transformed since the commercial internet emerged a quarter century ago. Ten insights help frame the digital journey.

May 21, 2019

After a year of political, environmental and economic upheaval, The Future 100: 2019 predicts how these disruptive currents will play out in culture, consumer behavior and emerging trends as consumers seek to navigate the storm.

May 21, 2019

Latin America used to be the world’s most prosperous emerging region, but it is on the verge of being overtaken by other regions that were long considerably poorer. It has lost ground since the 1980s despite reform initiatives because of sluggish growth and the unequal distribution of the gains of that growth.

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May 21, 2019

For the second year in a row, NGL Collective, a leading Latinx digital entity per comScore Media Metrix (Hispanic All – Multi-Platform), has been awarded the TAG Certification Against Fraud Seal by the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry.

May 21, 2019

Knowing that the census guides how much money a community gets from the government is the most important reason for people to respond to the census, according to results from a 2018 Census Bureau survey.

May 21, 2019

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • Does sponsored content pose a threat -another one- to ad agencies?
May 21, 2019

After the giant success of the FIFA Men’s World Cup in 2018, Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™ and 2019 Copa America, revealed more details around its digital coverage plans for both tournaments.

May 19, 2019

 

May 18, 2019

According to the 2019 edition of Kantar’s Brand Footprint report, there are 17 global fast-moving consumer goods (FMCG) brands that are chosen by consumers more than one billion times a year, and 14 local FMCG brands that are in this exclusive ‘billionaire club’.

May 18, 2019

To the surprise of virtually no one in marketing, it appears that 2019 will be the year when spending on digital advertising finally surpasses traditional ad spending for the first time, a development that eMarketer dubs "a major milestone in the world of advertising." It projects that total digital ad spending in the U.S. will grow 19 percent, to $129.3 billion, and account for more than 54 percent of estimated total U.S. ad spending this year. Perhaps more noteworthy is the strength of this trend, with digital ads forecast to surpass two-thirds of total U.S. media spending by 2023. Marketers best buckle up.

May 18, 2019

Use of User-Generated Content (UGC) for marketing and advertising purposes has grown significantly in recent years due largely to the rise of social and messaging platforms where “ordinary people” have become avid and voluntary content creators, notably on their mobile devices. Publishers, marketers, and agencies are increasingly taking notice and capitalizing on this trend in new and exciting ways.

May 18, 2019

After a decade of steady growth, in-house agencies are finding their place in the sun. In March, marketers from some of the world's best-known brands took the stage at the ANA In-House Agency Conference in Orlando to celebrate the evolution of their departments from transactional "creative services" shops to high-value divisions that drive growth and customer engagement in a changing media and consumer marketplace.

May 18, 2019

Jeff Bezos said of the future of marketing,

“The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

by Niels Neudecker - Head of Global Connect Centre / Kantar

May 18, 2019

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

May 17, 2019

The internship season infuses an organization with energy and enthusiasm -- new faces, fresh ideas, and different perspectives. Interns can make long-lasting contributions to their organizations while also acquiring valuable skills in a short period of time.  Below are five tips for a successful internship experience.

May 17, 2019

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.

May 17, 2019

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz.  He brought with him two of the heaviest hitters in the Civil Rights movement, Julian Bond and John Lewis, both Georgia legislators, demanding that the Hertz VP “show his appreciation and awareness of his loyal African American customers” by buying multiple full-page ads over a period of several months.  The tactic worked.    By David Morse / New America Dimensions

May 17, 2019

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

May 17, 2019

MSK, A WORLD RENOWNED CANCER CENTER, has appointed ALMA as its Hispanic agency of record following a competitive pitch.

May 17, 2019

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced $2.475 million in Project Innovation grants will be presented to 68 non-profit organizations located in 11 markets. The Project Innovation program supports non-profit organizations that are using innovation to advance communities in the areas of storytelling, community engagement, culture of inclusion and youth education.

May 16, 2019

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

May 16, 2019

In Vietnam, about half of adults say social media are at least somewhat important for keeping up with political news and other developments. Above, Vietnamese activist La Viet Dung has alleged Facebook may be helping to suppress online dissent.

May 16, 2019

Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy.