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June 23, 2017

A group of more than 150 CEOs from some of the world’s leading companies have signed on to the CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. By signing on to this commitment, CEOs are pledging to take action to cultivate a workplace where diverse perspectives and experiences are welcomed and respected, where employees feel encouraged to discuss diversity and inclusion, and where best known—and unsuccessful—actions can be shared across organizations via a unified hub, CEOAction.com, in an effort to advance diversity and inclusion in the workplace.

June 23, 2017

The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their teams. The majority of respondents (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.

June 23, 2017

Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up.   By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.

June 22, 2017

Growth is the engine of wealth and success.  Stock prices soar.  Companies expand, hire and promote, and salaries rise.  Optimism abounds.  Everyone has a place in a growing future.  The party does not go on forever, as we know.  Growth rates slow, and sometimes they halt -- the reasons vary, but it's inevitable.  Still, the end of growth is shocking, and the advertising industry is now facing the shock.  By Michael Farmer / Madison Avenue Manslaughter Archives

June 22, 2017

The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers.

June 22, 2017

Ipsos study reveals consumer knowledge on government regulations of products and ads.

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June 22, 2017

Film and television director, writer, and producer, Juan Camilo Pinzon, signed an exclusive contract with Latin World Entertainment,

June 22, 2017

Despite the economic challenges, the middle class is growing and there are more people with high disposable incomes. Additionally, younger generations are growing and consumers are looking to be more health conscious and maintain their current lifestyles.

June 22, 2017

Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market.

June 22, 2017

Most individuals likely don't spend much time wondering how the products they use every day are developed. Generally speaking, they identify the products that appeal to them and then bring them into their lives without thinking too much about how they came to be—their drinkable yogurt, their antioxidant beverages and their rippled toilet paper.

June 21, 2017

Univision Communications Inc. (UCI) announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.”

June 21, 2017

BARU Marketing + Media, an integrated marketing and media agency, has launched a new consulting division, ATTUNE Insights.

June 21, 2017

Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved.  By Arielle Feger, associate manager, marketing knowledge center

June 21, 2017

New Ipsos research shows a clear path for brands to protect their reputations and avoid the political fray.

June 21, 2017

As you may know by now Kantar Millward Brown has published a new report titled, ‘Make a Lasting Impression'. Implicit in the report title is that idea that making a lasting impression is a good thing, something that advertisers should be aiming to do. But why is making a lasting impression a good thing?  by Nigel Hollis

June 21, 2017

According to new research, the echo chamber created when like-minded people self-segregate and embrace information and ideas that support their opinions and beliefs is not only solidifying polarized views in society, but also impeding creativity.

June 20, 2017

This year, Toyota is launching the “Juntos Somos Imparables” (Together We are Unstoppable) campaign at NALEO in Dallas which is all about empowering Hispanics to pursue their dreams.

June 20, 2017

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • What is science?
  • In the marketing/advertising/public relations biz we know very well how science can be manipulated and packaged to forward one-sided arguments.
June 20, 2017

Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media.

June 20, 2017

According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful marketing plans, but it’s how you weave culture and relevance into storytelling that makes brands matter to Hispanic consumers.

June 17, 2017

BNY Mellon's Pershing launched a new whitepaper, "Gen Why? How to Succeed with Younger, HNW Clients Who Question Everything," sharing tips on how advisors can attract younger, high-net-worth (HNW) investors.

June 17, 2017

There is a revolution occurring and it's not of the political sort. Brand loyalty is a thing of the past, retail doors are closing at an alarming rate, and power and influence have shifted into the hands of consumers, who now have the ability to take down a brand or a retailer in 140 characters or less.

June 17, 2017

The misapprehension is that closing the gap between advertising exposure and purchase occasion is a good thing. The whole ‘marketing in the moment’ trend is based on the idea that if you can reach someone during the shopping process then your advertising will stand more chance of influencing the sale. There are a couple of reasons why this idea is flawed.  by Nigel Hollis

June 17, 2017

In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017

June 16, 2017

Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.  By David Levitch, Aditya Pande, and Brian Selby

June 16, 2017

Early in the internet age, Hispanics were on the wrong side of the digital divide, lagging the general population in terms of internet access. Now, the majority are internet users, though Hispanics still underindex a bit for internet penetration.