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September 19, 2017

Project Unbound’s mission is to close the diversity gap in entertainment by raising awareness of the disparities and solutions; creating and celebrating content representative of today’s America; and developing and supporting emerging storytellers.

September 19, 2017

The awards, sponsored by the PR Council in partnership with PRWeek, honor excellence in leadership and promoting diversity and inclusion within the communications sector.

September 19, 2017

By Gonzalo López Marti - Creative director, etc / LMMiami.com

  • Spain is undergoing a national frenzy of “turismofobia”.
  • That’d be “tourism phobia”, loosely translated.
September 19, 2017

NBCUniversal Owned Television stations, a division of NBCUniversal, announced that Stacy Owen has been named President and General Manager of the Bay Area NBC and Telemundo-owned stations, KNTV and KSTS.

September 19, 2017

Stingray Digital Group Inc., announced the appointment of Mariana Ferreira as Business Development Director, Latin America, reporting directly to Alejandra Olea, General Manager, Latin America of Stingray.

September 16, 2017

Today, 36% of U.S. Hispanic adults are bilingual. This includes 25% who mainly use English and 38% who mainly use Spanish. Even among those who primarily speak English, over half consider themselves bilingual

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September 16, 2017

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

September 16, 2017

The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies.

September 16, 2017

The research revealed social media plays a critical role in how this always-connected generation wishes to engage with companies around corporate social responsibility (CSR) initiatives. Eighty-two percent use social media to talk about issues they care about and a majority (87%) are likely to share their positive opinion of companies addressing social and environmental issues.

September 15, 2017

Hennessy and Golden Boy Promotions announced a formal partnership that brings to life the spirit of Hennessy's "Never stop. Never settle." mantra, with content that tells the remarkable story of Saul "Canelo" Álvarez.

September 15, 2017

We Americans are obsessed with race. Turn on the news on any given day and you’re sure to be presented with the latest racial incident. Maybe a celebrity said something he or she should not have about race. Maybe the theme is the latest racial profiling incident.  Regrettably, in 2016, it might be the latest African-American man shot by a police officer.  By David Morse / New American Dimensions

September 15, 2017

A new display opening Sept. 12 within the museum's "American Enterprise" exhibition will explore advertising history through the lens of Tejano singer Selena Quintanilla-Perez (1971 – 1995). In the 1960s and 1970s, Latinos in advertising and Spanish-language broadcasting began advocating for the buying power of Latino consumers. This exhibition case looks at the transition the advertising industry made from mass market to targeting specific demographic groups.

September 14, 2017

Black consumers are young, influential and hungry for personalized experiences.

September 14, 2017

ZGS gave up its spectrum for the Washington, D.C. market earlier this year in the auction which gave us the ability to take back the Telemundo affiliation for this market. The new Telemundo-owned station in Washington, DC will launch in December 2017.

September 14, 2017

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

September 14, 2017

On the heels of startling news of declining in-store sales earlier this year by popular brands and an overall sluggish retail environment, new research reveals that the current situation may not be as dire as it seems.

September 13, 2017

I was chatting with a friend of mine the other day and he suggested that pre-roll ads on YouTube were getting longer. Then he suggested that this was part of a deliberate program to inure people to watching ads on digital devices. I have to admit I found both claims surprising but maybe he is right?  by Nigel Hollis

September 12, 2017

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising.

September 12, 2017

Undertone, a division of Perion Network Ltd., announced the appointment of two industry veterans to focus on multicultural and Hispanic initiatives. Victor Cornejo and Oscar Leon Walker join as Co-Directors, Multicultural Strategy.

September 12, 2017

ESPN Deportes will present live coverage of 17 regular season Monday Night Football games, a Wild Card playoff game and the Pro Bowl.

September 12, 2017

Cinelatino is set to premiere its first original investigative docuseries, “Expedientes Criminales” (“Criminal Case Files”), about the most notorious organized crime cases in Central America.

September 12, 2017

Ad agency creativity was pure magic in the traditional days of Bill Bernbach and David Ogilvy.  Advertised brands flourished and grew, and iconic brands like Tide, Budweiser, McDonald's, Visa, Chevrolet, American Express and others became genuine Lovemarks, earning countless millions for their brand owners.  By Michael Farmer

September 12, 2017

Capgemini announced the findings of "Turning AI into concrete value: the successful implementers' toolkit," a study of nearly 1,000 organizations with revenues of more than $500m that are implementing artificial intelligence (AI), either as a pilot or at scale1.

September 12, 2017

The Farmers Insurance’s campaign tag line, perfectly delivered by Oscar-winning actor J. K. Simmons, is: “We know a thing or two, because we’ve seen a thing or two.”  I love this line, as it suggests Farmers policies constantly evolve because of its consumers’ experiences.  by Maarten Albarda

September 09, 2017

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

September 09, 2017

In a media landscape that continues to be transformed by the confluence of technological innovations and consumer behavior shifts, one thing is clear, the general notion of a video consumer is in the midst of a rewrite.