Top News

October 15, 2021

The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative production resources and consumer-brand experience.

October 15, 2021

In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.

October 15, 2021

Most brands would be hard-pressed to think of a more disruptive time for business than what they’ve experienced over the past 18+ months. From shifts to digital to advertising cutbacks to supply chain challenges to rising privacy and data security needs—all amid a global pandemic—the landscape for advertisers has been anything but smooth sailing.

October 15, 2021

NBCUniversal Telemundo Enterprises announced that Marcos Santana, President of Telemundo Global Studios, will assume a new role as advisor and executive producer starting January 2022. 

October 14, 2021

Over the past decade, Hispanic Americans were the primary driver of labor force growth, registered above-average income gains, and accounted for a growing share of spending. Recent trends suggest Hispanics are likely to exert an even greater influence on growth over the coming decade.

October 14, 2021

LatinX 103.7 FM WCCM, of Costa Media Boston - the Boston Red Sox Spanish-language Station - will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.

Latest News

October 14, 2021

Revenues for Latin music in the U.S. grew 37% to $407 million in the first half of 2021 (1H 2021), continuing their recovery. Latin music’s growth outpaced that of overall U.S. music revenues, growing in share to 5.8%. Revenues from streaming formats grew 37% versus the prior year, and at $393 million comprised 96% of total revenues.

October 14, 2021

Univision Communications Inc. announced the expansion of its local media division with the addition of Orlando, Tampa and Washington D.C. to its list of owned and operated station group. The stations are currently operated by Entravision Communications, whose licensing agreement with Univision concludes on December 31, 2021.

October 12, 2021

Captura Group announced that trailblazer Andreina Barroso has joined the team as Vice President of Amplification. She will lead Captura Group’s Amplification capabilities including paid media, influencer marketing, public relations, shopper marketing, experiential and community engagement.

October 12, 2021

Univision Los Angeles announced the launch of a new morning radio show, “Levántate Con Ysaac Alvarez” (Wake Up With Ysaac Alvarez) on K-LOVE 107.5 FM. Starting October 11th, Alvarez will offer Latino listeners in Los Angeles heartwarming human interest stories, news of the day, comedy and interactive audience participation along with the best Latin music hits.

October 12, 2021

Customers are interacting with companies every day and, in many ways, user experience comes down to the good, the bad and the ugly.

October 12, 2021

Following the initial leg of Ritmo y Color, a virtual concert series, McDonald’s welcomes Nicky Jam as the second musical artist in October, and Mariah Angeliq and Cazzu for the program’s grand finale in December. Ritmo y Color is a unique art and urban music experience that is fueling Latino pride nationwide.

October 12, 2021

The Hispanic Public Relations Association (HPRA) announced the winners of the 2021 National ¡Bravo! Awards, recognizing the best multicultural public relations teams and campaigns in the country.

October 09, 2021

The biggest problems currently plaguing agencies stem from a single source: loss of power in their client relationships.  By Mark Duval - The Duval Partnership

October 08, 2021

If you want to get a top job these days then it helps to be a woman. Even better if you’re a woman of colour! Tick a couple of other ‘diversity’ boxes and recruiters trip over themselves to give you a fancy title and a fat salary. Meanwhile, straight white men just can’t seem to catch a break these days.

October 08, 2021

The imperative for brands to take a stand, embrace societal issues, and put accountability at the core presents a significant shift for B2B marketers. As demand for action rises, the trust and vision brands must have to survive and thrive are elevated by collaboration over competition, customer-centricity over dominance, and big-picture solutions over functional benefits.

October 08, 2021

Consumer optimism signals a return to happier holidays

October 08, 2021

In 2020, the global economy experienced one of the worst declines since the Great Depression.  Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.

October 07, 2021

In this episode of The New Mainstream podcast, Michelle O’Grady Caballero, Founder and CEO of Team Friday, introduces the concept of “ground truthing” and how it can be used to combat false narratives and challenge assumptions.

October 07, 2021

Telemundo Deportes’ lead commentator Andres Cantor was honored during the National Soccer Hall of Fame celebrated this past Saturday, October 2 in Frisco, Texas. Cantor was honored after been named the recipient of the 2020 Colin Jose Media Award, which honors journalists whose careers have made significant long-term contributions to soccer in the United States.

October 07, 2021

Telemundo stations Telemundo 31 / WTMO, which serves Spanish-speaking audiences in Central Florida and Telemundo Puerto Rico / WKAQ announced a news collaboration that will result in their respective audiences receiving live, local news coverage from each market during the stations’ newscasts.

October 06, 2021

iProspect, a dentsu company, announced it has appointed Danielle Gonzales as its first North America CEO. In this new role, Danielle will guide over 1,000 specialists across the US and Canada, leading a unified team in elevating the agency’s full-service capabilities to accelerate growth through a performance mindset.

October 06, 2021

NBCUniversal Local, a division of NBCUniversal, announced that it has completed its acquisition from Ramar Communications of four full power stations, one Class A station, three low power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.

October 06, 2021

Univision’s TUDN and Major League Baseball announced a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico.

October 05, 2021

Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.

October 05, 2021

There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.