Top News

August 22, 2017

By Gonzalo López Martí - Creative director, etc   /  LMMiami.com

  • I was reading the news about the attacks last week in Spain* and it was brought to my attention that some European media outlets call these type of assailants “Nike terrorists”.
  • “Nike terrorist”?
  • What can that possibly mean?
  • Here’s what I found after some research online.
  • Apparently, the term was coined by operatives in the British intelligence services.
  • For various reasons, some of them surprisingly related to our marketing & advertising line of business.
August 22, 2017

Over the past four decades, the U.S. Census has documented the growth trajectory of our Hispanic population.  While the numbers alone tell a powerful story of the value of the Hispanic market to brands, to fully understand the opportunity we have to dig deeper.  The Hispanic market is uniquely relative to past immigrant groups.  Hispanics represent a unique movement due to a combination of factors including language, duality and tenacity.

August 22, 2017

A year ago, the advertising industry was stirred by the ANA-commissioned report "An Independent Study of Media Transparency in the U.S. Advertising Industry" from K2 Intelligence.  The key finding of that report was that non-transparent business practices, including cash rebates to media agencies, are pervasive in the U.S. media ad buying ecosystem.  By Bill Duggan

August 22, 2017

Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants simply isn’t an option … so digital success means dancing with these giants more effectively.

August 22, 2017

The ANA (Association of National Advertisers)  announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures.

August 19, 2017

Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.

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August 22, 2017

Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), announced  that it has sublicensed from beIN SPORTS, the radio rights for some of Europe’s top football clubs from Spain, Italy and France including Real Madrid, Barcelona, Paris Saint-Germain, Juventus, AS Roma, and Inter Milan. 

August 22, 2017

GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish.

August 19, 2017

Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.

August 19, 2017

New research by the World Federation of Advertisers (WFA) has found that global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas.

August 18, 2017

Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.  Its burgeoning power can be vividly seen when assessing the consumption patterns, habits and trends of Gen-Z.   By Graeme Hutton

August 18, 2017

On Monday, August 21, 2017, all of North America will experience an eclipse of the sun. The solar eclipse path of totality will stretch from Salem, Ore., to Charleston, S.

August 18, 2017

Emojis reportedly work in email marketing. But people who use them in the office are seen as incompetent.

August 18, 2017

We get this question a lot. Truth be told, there’s no one simple answer; content creators can decide to pull the plug on a program for any number of reasons. Still, many cancellations reflect a lack of audience interest—or not enough interest to support the expense of producing the show.

 

August 18, 2017

The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York Palace Hotel in NYC on Wednesday, October 11, 2017.

August 18, 2017

The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.

August 18, 2017

“Cuéntame Más” (Tell Me More), a new and innovative show that will join the weekday national lineup of the popular UniMás Network, will offer viewers stories and interviews from the network’s team of news and entertainment reporters, with a variety of original local programming. Topics for the Texas-based production will run the gamut from music and movies to intimate interviews with today’s hottest celebrities and pop culture icons. The show will air at 5 p.m. ET/PT (4 p.m. CT) on Fridays on UniMás.

August 17, 2017

Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram are driving consumers to engage with brands and make purchase decisions.

August 17, 2017

In the 1970s and '80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say “women 18-45” for a new laundry detergent, with which they could negotiate with any one of the three -- then four -- broadcast networks. Frankly, although data has become the new lingua franca, this process is still very common.

August 17, 2017

So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is going to communicate without sound.  by Nigel Hollis

August 17, 2017

Bob Liodice, the President and CEO of the ANA, once said (and I'm paraphrasing here) that client CMOs are not sufficiently in charge of the activities of their agencies.  He wasn't chastising them but merely sending a word of caution that if clients expect more from their agencies, particularly in areas of transparency, they have to be more intimately involved in what they do and how they do it.  By Mike Drexler

August 17, 2017

Investors have banged Twitter pretty hard of late. Criticized for flat user growth, the company’s stock has dropped as much as 13% during recent midday trading.  Despite this, users in Latin America have made the platform an integral part of their social media consumption habits.

August 17, 2017

The Univision Network announced the premiere of “Mi Marido Tiene Familia” (My Husband Has a Family), starring Daniel Arenas and Zuria Vega. The primetime comedy premieres on Monday, August 21, at 9 p.m. ET/PT (8 p.m. CT).

August 17, 2017

Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia™, will present exclusive coverage of the FIFA Interactive World Cup 2017, an annual esports competition to crown the best EA SPORTS™ FIFA player in the world, taking place August 16-18 live from London.

August 16, 2017

Multidisciplinary brand culture and communications firm (add)ventures announced that it has been selected as the agency of record for AOC Latin America.

August 16, 2017

The Korean fantasy drama will make its Latin American debut on Tuesday, August 15 (times vary by country), and will premiere in the U.S. on Monday, August 21, at 5:00pm ET / 2:00pm PT.