Top News

February 20, 2019

With newer generations coming into the consumer fold, the U.S.’ mosaic of buyers grows more diverse. As such, measuring these audiences has become increasingly pertinent—not only because of the value of representation, but because these audiences are helping to shape the future of how we consume and communicate. Women and multicultural consumers have become a driving force in tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.

February 20, 2019

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

February 20, 2019

Facebook has been under fire from the mainstream media for about a year, but its brand-safety and privacy scandals haven’t deterred advertisers. In its recent Q4 earnings report, the social giant reported its North American average ad revenues per user (AARPU) were up nearly 30%, and more advertisers than ever are buying.

February 20, 2019

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • It has come to my attention that you unexpectedly pulled the plug on your plans to open Amazon’s Eastern Seaboard HQ in Queens, NY.
  • Ah, naughty boy.
  • Those obnoxious New Yorkers lured you in with grand promises and ended up playing hard to get, huh?
  • They had it coming.
  • New Yorkers whining about gentrification?
  • C’mon!
February 20, 2019

The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of the HPRA Executive Board. Checo, who has been part of the organization for almost a decade and has served as president of the organization’s New York chapter as well as president of the Executive board in 2015, will serve in the role through the end of 2020.  Sonia V. Diaz of Miami-based Balsera Communications will serve as president-elect for 2021.

February 16, 2019

"Acquire and squeeze," the principal strategy used by holding companies to grow and prosper during the past 30 years, has reached the end of the line.  Investors are worried about the future, and they're downgrading holding company shares. New holding company strategies are required.  What are they?  What should holding companies' CEOs do?

Latest News

February 20, 2019

Returning as the Official Latin Foods Provider, Goya Foods of Florida will be heating up the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) for its eighth year.

February 16, 2019

Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone large cultural and societal shifts. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them?

February 16, 2019

Disney overtook Apple for the first time in MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.

February 16, 2019

To casual observers, it might seem counterintuitive suggesting that a 21st century national movement aspiring to achieve gender equality and diversity in the American workplace would find a champion in a person who helps market beer for a living. But in these transformative times, Jodi Harris is determined to become a disruptive catalyst for social change within a high-profile company in a traditionally male-dominated industry.

February 16, 2019

This multiyear study published by the Alliance for Board Diversity (ABD), in collaboration with Deloitte for the 2016 and 2018 censuses, provides powerful metrics on the slow change of diversity in the boardroom, and may help encourage corporate boards to continue to embrace the benefits of diverse board composition. Though still a slow pace in relation to the rapidly shifting demographics in the US, the shifts point towards greater diversity in America’s board rooms.

February 15, 2019

From two angles so far, we’ve seen how Americans spend their days, but the views are wideout and limited in what you can see.  I can tell you that about 40 percent of people age 25 to 34 are working on an average day at three in the afternoon. I can tell you similar numbers for housework, leisure, travel, and other things. It’s an overview.

February 15, 2019

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That's exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.

February 15, 2019

The nation's postsecondary students who started college in 2010 at a two-year or a four-year college pushed their combined overall completion rate--to earn either a bachelors, associate or certificate--to 60.4 percent within eight years, according to a new report released by the National Student Clearinghouse Research Center.

February 15, 2019

According to a recent Ipsos poll conducted on behalf of Welltok, working Americans feel stressed about work and want employer support in their efforts to improve or maintain their personal wellbeing.

February 15, 2019

National Instruments announced that Carla Piñeyro Sublett, has joined the company as its first chief marketing officer (CMO). In this role, Piñeyro Sublett will lead the global marketing efforts to elevate the company’s global brand, enhance customer engagement and identify efficiencies in proactive demand generation for growth.

February 14, 2019

The Culture Marketing Council: The Voice of Hispanic Marketing opened registration today for its 2019 Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.

February 14, 2019

Daren Poole, Global Head of Creative at Kantar, recently asked on Kantar’s Workplace what people thought of an article by Zac Martin, writing in Mumbrella, which tells us to not sweat the big idea. So, is the big idea dead, misunderstood, or as important as ever?  by Nigel Hollis

February 14, 2019

The enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners

February 14, 2019

As part of our continued effort to simplify video and educate the advertising marketplace about the growth and value of video, the IAB Video Center of Excellence has created this “Video Landscape Report.”

February 13, 2019

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country.

February 13, 2019

The Desert Southwest encompasses some of the country’s most arid territory and yet continues to be a fast-growing region of the United States.

February 13, 2019

The global economy is currently at a turning point. Until early 2018, the global economy displayed strong growth. With inflation accelerating in major markets, governments making shifts in monetary and fiscal policies, and most of the emerging markets experiencing significant currency depreciation, the global economy will slow down in the near future. For retailers, this change will mean slower consumer spending growth, higher consumer prices, and disrupted global supply chains.

February 13, 2019

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.

February 12, 2019

Entravision Communications Corporation announced it has entered an exclusive audio partnership with actress and ratings sensation Kate del Castillo and television personality Jessica Maldonado to produce and launch a weekly syndicated radio and podcast show.

February 12, 2019

Univision’s “Primer Impacto,” the longest-running Spanish-language daily news magazine in the U.S., is celebrating its 25-year anniversary with an entire week of live shows featuring exceptional stories, celebrity appearances and musical guests.