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A joint ANA (Association of National Advertisers) and Forrester Research Inc. survey of more than 100 national advertisers illustrates marketers' continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul. Specifically, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance.
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The National Basketball Association announced the launch of Centro éne-bé-a presented by the National Milk Mustache 'got milk?' Campaign as part of NBA All-Star 2010 in Dallas. Centro éne-bé-a will provide Hispanic NBA fans with a variety of All-Star activities and events at NBA All-Star Jam Session presented by adidas on Feb. 11-13.
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The decade of the 2010's will require more cultural sensitivity than ever before. Not that cultural sensitivity was not needed much earlier in the US and around the world, but conditions are ripe now for understanding how culture can enhance profits and better marketing.
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SAVisión, the Hispanic marketing arm of the American Marketing Association, inducted Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini into the Godfathers of Hispanic Marketing Hall of Fame at a tribute luncheon sponsored by Arbitron on February 4th.
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