What do my customers want? The savviest executives are asking this question more frequently than ever, and rightly so. Leading companies understand that they are in the customer-experience business, and they understand that how an organization delivers for customers is beginning to be as important as what it delivers.
So what is the Hispanic Millennial Mistake? The mistake is when a Brand manager or marketer decides to focus the majority of its marketing dollars on a bicultural, bilingual Hispanic millennial and thus, shifts a large portion of Hispanic marketing dollars away from its core Hispanics base; that’s if a Brand has one. Many Brands are barely beginning to market their products to Hispanic and now they just want to focus on Hispanic millennials. By Jose L. (Joe) Lopez - Lopez Marketing Group
Pólvora Advertising announced the hiring of Jon A. Andrade as General Manager.
Like any art form, movies are a mirror of our society. And as the U.S. continues to evolve into a minority-majority nation, studios are challenged to produce stories that reflect the changing faces of American moviegoers. By Hilary Dubin / Univision Insights
Isolating and diagnosing the effectiveness of your brand’s communications can be difficult even on familiar ground. With Hispanic consumers, even more variables are in play. These are the most common mistakes brands are making in measuring Hispanic campaigns — and how to avoid them. By Aleena Astorga Roeschley - Communicus, Inc.
About half (54%) of Hispanics say they are confident about their place in America after Trump’s election while four-in-ten Hispanics (41%) say they have serious concerns about their place in America.
Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio.
We all know that creativity matters when it comes to advertising, but I will bet that this is where the agreement stops. Is creativity a means to get attention, a means to focus attention on the brand or a means to accentuate an impression of the brand? In reality the answer is all three.
Univision Communications Inc. (UCI) announced that social media sensations Alejandro Gonzalez and Maikel Rodriguez, better known as Los Pichy Boys, will be joining Univision Miami to host a new morning drive radio show on WRTO Mix 98.3 FM, starting Monday, February 27th.
It’s not unusual for careers to get off to wobbly starts as young people, hampered by their lack of experience and contacts, find it difficult to achieve a firm footing.
Traditional TV network executives may need to adjust the belief that OTT -- digital services selling TV networks to consumers -- is just an “option” for TV consumers, or a “supplement” for their business.
Anyone who wants to understand today’s news environment faces a challenge: How to discern the nuances of digital news habits when Americans’ attention spans are fractured, human memory is naturally limited and news comes at them every which way.
An October 2016 Influenster survey, which polled US influencers who are heavy users of at least two social networks, found that 93% of respondents ages 14 to 18 watch product reviews on YouTube, compared to 86% of overall influencers.
Growth ambitions and the pace of change are high in an uncertain market. Defensive strategies being implemented by chief financial officers are demanding rapid and sustained cost reduction from procurement. Driven by a lack of talent and increasing digital innovation, the traditional procurement operating model has to change.
Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry perception and morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies.
Mexican singer and fashionista Daniela Magún joins Discovery Familia with MI ESTILO, TU ESTILO.
Entravision Communications Corporation announced that it has become a member of the Interactive Advertising Bureau (IAB) trade association.
El Poder En Ti, NBCUniversal Telemundo Enterprises’ robust community initiative aimed at empowering viewers to take action for a better life, announced the El Poder En Ti “Tu Educación Scholarships,” which recognize and celebrate academic excellence, leadership skills, and the pursuit of higher education.
Leaders struggling to find capital they can use to drive growth may want to look at all the investments they’ve made in the name of loyalty. That’s because loyalty programs typically cost more, and deliver less, than many realize.
Today’s consumer goods industry was built on brand marketing. For decades, the focus was on high-impact campaigns across TV, billboards and radio, with companies seeking to develop slogans and brand narratives that resonated with consumers of all ages and backgrounds.
Traditionally, brands have the option of either cutting cost or putting up prices to boost margins are deciding to go for a more premium positioning.
As retailers begin to expand beyond geographic boundaries, they also face pressure from consumers to “keep it local.” Balancing globalization with localization has quickly become a priority for retailers looking to connect with their customers both in home markets and abroad.
CMOs are getting a lot of attention from the trade press these days, where writers drag in the usual suspects -- Big Data, analytical skills, experiential marketing, Instagram, programmatic buying, Facebook, mobile platforms, Millennials, AI, Virtual Reality, etc. -- to demonstrate how CMOs need to become superhuman masters of everything new and challenging, pushing themselves and their marketing organizations to achieve higher levels of marketing and technological sophistication. By Michael Farmer
Comcast announced it has made some significant changes to the Xfinity Latino Entertainment Channel (XLEC) to meet the evolving needs and interests of bicultural Latino customers.
Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers’ personal information.
Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike.