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September 21, 2018

Two years after Hillary Clinton became the first woman to win the presidential nomination of a major U.S. political party, and with a record number of women running for Congress in 2018, a majority of Americans say they would like to see more women in top leadership positions – not only in politics, but also in the corporate world – according to a new Pew Research Center survey. But most say men still have an easier path to the top and that women have to do more to prove their worth. And the public is skeptical that the country will ever achieve gender parity in politics or in business.

September 21, 2018

What's the state of political and automotive advertising for the U.S. Hispanic market? That's the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.

September 21, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

September 20, 2018

The CEO and founder of Combate Americas wants to make mixed-martial arts (MMA) the most popular sport among Latinos in the world, after soccer.  By Court Stroud

September 20, 2018

Walt Disney World Resort launched a month-long video campaign for Hispanic Heritage Month showcasing its diverse Cast Members from around the world and the vital role they play in creating and spreading the magic at Disney Parks and beyond.

September 20, 2018

 

Hispanics are the nation's youngest racial/ethnic groupYouth is a defining characteristic of the U.S. Latino population. About six-in-ten Latinos (61%) in the U.S. were 35 or younger in 2016. The number of young Latinos –35 million – increased 20% from a decade earlier, making it one of the largest and fastest-growing youth populations in the country. With a median age of 28, Latinos are also the nation’s youngest major racial or ethnic group.

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September 20, 2018

Cox Media Group has sold Mundo Hispánico to Mundo Hispano Digital Network

September 20, 2018

Univision’s reality competition “Nuestra Belleza Latina” (NBL) is back with a new look and attitude for a new season.

September 20, 2018

Telemundo Puerto Rico/WKAQ-TV will air “Together We Are Great” (Juntos Somos Grandes), a live, three-hour special program on Thursday, September 20 at 7 PM ET to pay tribute to the strength and resiliency of Puerto Ricans, one year after Hurricane Maria made landfall in the island.

September 20, 2018

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

September 19, 2018

Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.

September 19, 2018

Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform.  

September 19, 2018

“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.

September 19, 2018

When a consumer finds a product they like—the perfect shade of red lipstick or a pair of shoes they can wear all day without a fuss—they tend to become repeat customers.

September 18, 2018

  By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • The Democratic Party should shift to the center and build a tent big enough to accommodate independents, moderates, disenchanted conservatives and the like, right?
  • RIGHT?
September 18, 2018

“Build The Wall” has long been a mantra of the nationalist, anti-immigration movement in the US. But Dallas-based agency Richards/Lerma has turned a symbol of divisiveness into a way to welcome immigrants and visitors to Dallas through Welcome Walls.

September 18, 2018

 

Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day.  By: CMC Research Chair Nancy Tellet

September 18, 2018

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why,

September 18, 2018

There's been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top reasons to make the move. Although the popularity of going in house hasn't yet reversed, an increasing number of brands are realizing the choice isn't always cut and dry, and that bringing advertising in house isn't always as effective and efficient as they initially believed.

September 18, 2018

Is the "like" on social still enough? How about the share or impression? Those are the questions many brands are asking after years of being inundated with vanity metrics on the reach and impact of ad campaigns.

September 15, 2018

Working in advertising isn’t enough to prevent a person from becoming fed up with the ads they see.

September 15, 2018

Lin-Manuel is truly emblematic of the American Express brand. He is someone deeply committed to his local communities – including Washington Heights, a neighborhood in the northernmost part of Manhattan, where he grew up and now lives with his family.  On Monday, September 17th, American Express is rolling out - this Spanish version of the ad via media such as Telemundo.

September 15, 2018


Just when you think teens and young adults never look up from their screens, think again. Although every generation is using Facebook, Twitter, Instagram, YouTube and new platforms that are developing on the daily, social media is not the only way! That’s right, face-to-face connections are here to stay.  By: CMC Research Chair Nancy Tellet

September 15, 2018

Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.

September 15, 2018

Today’s world has never been more connected. And the advent of social media has served as the catalyst to this, connecting people far and wide across multiple platforms and throughout a myriad of interests.

September 14, 2018

Companies in Latin America will soon have access to national reputation rankings through which they will be able to measure their positioning facing different audiences, thanks to a partnership between Reputation Institute, a global consulting firm and Newlink, a collaborative consulting firm in South Florida with offices in Latin America, United States, and Europe.