|
|
 |
|
|
|
|
This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target.
|
|
|
|
|
|
|
Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.
|
|
|
|
|
|
|
Communications agency Cohn & Wolfe has launched INFUSE, an expanded and newly branded Latino and multicultural communications practice to help clients better understand specific market segments. The branding of the agency's four-year-old multicultural practice comes in response to growing demand for culturally relevant campaigns and the hiring of Vice President Kerri Allen, who will lead and grow the new practice, reporting to US Consumer Lead Liz Beck.
|
|
|
|
|
|
|
 |
| |
|
|
To Reach “New Generation Latinos,” Cultural Nuance Is Key.
Interview With David Chitel, Founder of the New Generation Latino Consortium By Cara O’Flynn, Founder of Perspectiva Research (PerspectivaResearch.com)
|
 |
|
| |
Poll It
|
58% of the respondents last week stated they believe that PR professional in the US, like their Puerto Rico counterparts, should be certified by law. How about advertising agency professionals?
|
|
|
|
|
|
|
|
