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December 14, 2018

The U.S. Census Bureau announced the release of new data on the makeup of student bodies from kindergartens to universities across the country. According to the latest data, the number of students nationwide enrolled in school was 76.4 million in 2017, not statistically different from the level in 2016. Those who are enrolled make up 24.7 percent of the population age 3 and older.

December 14, 2018

Emmis Communications is mainly known for English-language stations. Yet, it is shining in Texas' state capital with two FMs offering Spanish-language programming. Against formidable competitors, it's winning. This podcast delivers insights that could fit your market opportunity.

December 14, 2018

Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.

December 13, 2018

As far as news coverage of emerging trends in marketing go, this one was exceptional: "New Report Cites Skyrocketing Growth of Internal Agencies," the Ad Age headline shouted, while Adweek weighed in with, "ANA Report: In-Housing Agency Work Is Accelerating." MediaPost followed suit with "ANA: Over Three-Quarters of Our Members Have In-House Agencies" and Campaign US ran with, "Number of In-House Agencies Rise Dramatically, ANA Study Finds."

December 13, 2018

Experts say the rise of artificial intelligence will make most people better off over the next decade, but many have concerns about how advances in AI will affect what it means to be human, to be productive and to exercise free will

December 13, 2018

The report, “The Cut – Exploring Financial Wellness Within Diverse Populations,” is based on a survey of more than 3,000 U.S. adults and examines the financial lives of a diverse group of Americans: women, black Americans, Latino Americans, Asian Americans, caregivers, and the LGBTQ community.

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December 13, 2018

To grow sales, more companies are teaming up to attract each other’s customers—and persuade their existing customers to buy more—by creating a positive association with another brand. Well-known alliances include McDonald’s Happy Meals with Disney toys and Dell PCs with Intel processors.

December 12, 2018

Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

December 12, 2018

Following the Final Draw, Telemundo Deportes unveils its initial coverage plans for the 2019 FIFA Women’s World Cup France™ taking place next June 7-July 7. As the exclusive Spanish-language home of the tournament, Telemundo Deportes will present all 52 matches live on Telemundo, Universo, and the Telemundo Deportes and NBC Sports apps.

December 12, 2018

Impremedia has designated Iván Adaime as its new CEO, effective December 10th, 2018, replacing Gabriel Dantur, who will return to LA NACION, Impremedia’s parent company, where he will bring his significant expertise in digital transformation and change management.

December 12, 2018

In a world where the pace of change is accelerating, the drivers of change are varied and diverse across regions and marketers, as are the signals of evolving consumer behaviors. Many factors are shaping the world we live in, but which ones should businesses and organizations be focused on, and what opportunities do they present?

December 11, 2018

Telemundo International Studios and Globo announced the co-production of the premium limited series “Jugar con Fuego” (Playing with Fire) slated to premiere on Telemundo network in the U.S. next year. 

December 11, 2018

By Gonzalo López Martí - Creative director, etc/LMMiami.com

“Never do or say anything you wouldn’t do or say in front of your kids.”

  • I know, it is not 100% enforceable.
  • But you get the point.
December 11, 2018

A brand no longer needs, nor can embrace, all trends. It must create sub-brands specifically designed for each niche, and reach each one using algorithms. The organic food brand Mãe Terra recently bought by Unilever has been a smart move in this way.  by Anahi Lucas & Felipe Ramirez

December 08, 2018

Telemundo Deportes presents exclusive coverage of the FIFA Club World Cup UAE 2018, featuring some of the world’s best players and club teams, beginning Wednesday, December 12.

December 08, 2018

Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.

December 08, 2018

The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

December 07, 2018

MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website's visitors auto reviews and video content to facilitate their buying decisions.

December 07, 2018

There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend.  by Nigel Hollis

December 07, 2018

Today’s shopping expectations have created new selling opportunities for businesses in the consumer-packaged goods (CPG) industry. “Consumers and businesses now expect every interaction to be shoppable–whether on the web, mobile, social, in-product or in-store,” said Brad Rencher, executive vice president and general manager of Adobe Digital Marketing.

December 07, 2018

In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Full Power Radio founder John Fuller about how his company has grown thanks to stations offering two distinct two English-language formats and the Latin pop-fueled "Bomba Radio." What advice does Fuller have? It's all here in this 15-minute audio report.

December 06, 2018

In an effort to help shape the next generation of bilingual broadcast and digital journalists and provide them the real work skills they need to succeed in broadcast newsrooms, the Telemundo Station Group announced the launch of its “Telemundo University” training program for journalism students at the University of Florida and University of Texas at Arlington.

December 06, 2018

The audio boom is real. Everywhere one looks these days it's easy to see more people than ever before connected to headphones; buying and using smartspeakers; using in-vehicle, voice activated AM/FM and HD radio controls — the list goes on.

December 06, 2018

In the latest episode of "Behind the Numbers," analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?

December 05, 2018

The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.