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November 10, 2018

How do we go about adopting healthy client/agency practices and relations to get budget fit? Once you get there, how do you stay budget fit? Let's explore best practices to make this a successful, sustainable process.

November 10, 2018

HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE.  Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson.  To download this year's edition CLICK HERE.

November 10, 2018

The Hispanic population in the U.S. continues to grow, especially among the younger cohorts. Over one-quarter of kids 6-11 are Hispanic, with 24% in the 12- 17 and 18-34 cohorts. Hispanics make up 17.6% of the total 6+ population in the United States.

November 10, 2018

Alliance for Inclusive & Multicultural Marketing (AIMM) has already begun to transform into a more inclusive, diverse,and proactive platform.  Download the recently released study “Case for Change: Multicultural and Inclusive Marketing” as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth.  Discover how to implement AIMM’s five point plan into your company’s overall marketing plan.

November 10, 2018

Companies around the world are becoming more proactive in their sustainability approaches and marketing efforts. It’s not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.

November 09, 2018

This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.

Latest News

November 09, 2018

Combate Americas unveiled at a news conference at the Mexican Consulate in Fresno, Calif., a massive winner’s cup trophy, and announced the final four featherweight (145 pounds) contestants for its much-anticipated, “COPA COMBATE,” one-night Mixed Martial Arts (MMA) tournament extravaganza featuring eight fighters, representing eight different countries, battling it out for a $100,000 grand prize

November 09, 2018

Entravision Communications Corporation announced that Mario M. Carrera has decided to step down as Chief Revenue Officer. 

November 09, 2018

If your company's employee roster doesn't reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That's the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles "The Case For Change" -- and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the "new American mainstream."

November 08, 2018

Univision Communications Inc. has appointed Diane Kniowski to the position of president and regional general manager of local media. Effective immediately, she will report directly to Univision CEO Vincent Sadusky, and be based in Miami.

November 08, 2018

When I first started work in the U.S., I vividly remember being taken to task by a senior research director at a client company who accused me of using “judgement” in my analysis. This episode highlighted a clash between my belief that data needed to be interpreted to be useful and a widespread belief that the research role was simply to report the data.  by Nigel Hollis

November 08, 2018

Telemundo Deportes, the Spanish-language home for all FIFA events including the 2019 Women’s World Cup France, presents exclusive coverage of the FIFA U-17 Women’s World Cup Uruguay 2018, the sixth edition of the biennial international women’s youth soccer championship featuring 16 teams competing for the title.

November 08, 2018

Cinelatino will celebrate Thanksgiving Day with the exclusive U.S. television premiere of the highest-grossing Latino film of 2015, Un Gallo con Muchos Huevos ("Huevos: Little Rooster's Egg-cellent Adventure").

November 07, 2018

Around the world, sports are a favorite form of entertainment. For some fans, that means tracking every statistic and player nuance across an entire season, while others just enjoy the comradery of cheering on the same athlete or team

November 07, 2018

An extremely efficient way to create effective marketing messages is to segment consumers through targeting the various and distinct cultures. As Kaur & Chawla point out in “Impact of Culture on Marketing”, “Consumers can be attracted [to a product or service] only when product (sic) will fit better according to their customs, traditions, norms, and cultural requirements” (2016).  By Bryce Kelley  - Florida State University

November 06, 2018

  By Gonzalo López Martí - Creative director, etc. /  LMMiami.com    

  • Is it meant to change minds about a product, service, brand or politician?
  • Is it meant to sell?
  • Is it meant to inform?
November 06, 2018

The Latin Recording Academy and Univision Communications Inc. have announced the official sponsors of the 19th Annual Latin GRAMMY Awards®. The event will connect leading international brands through innovative programs and campaigns with Latin music fans, across platforms as well as through several on-site experiential activations.

November 06, 2018

Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections. Hispanic voters have grown as a percentage of the electorate, largely as a result of young Hispanic-Americans attaining voting age.

November 06, 2018

Data. Data everywhere.  I’m borrowing from Charles Dickens here, but the vast expanse of data available to us can feel overwhelming at times, and the challenge of interpreting the data can feel a bit like wading through the foggy landscape he once described.  By James Oates, U.K. Client Delivery Lead

November 05, 2018

Virtue, the creative agency born from VICE, and El Rey, the entertainment brand founded by Robert Rodriguez, have joined forces to launch LA REYNA, an agency partnering with brands seeking to connect with the rising US Hispanic market.

November 05, 2018

Along with members of Puerto Rican distilleries and other representatives of the rum industry on the island, the secretary of the Department of Economic Development and Commerce (DEDC), Manuel A. Laboy Rivera and the executive director of Rums of Puerto Rico, Alexandra Salgado Colón, launched the Rums of Puerto Rico promotional campaign, "The Rum Standard" at the Casita de Rones de Puerto Rico in Old San Juan.

November 05, 2018

One of the reasons why culture is underestimated in marketing is because it is too complex and dynamic. They are different components that make up culture for individuals: music, tradition, religion, customs, language and furthermore. Culture is always morphing in meaning and changing over time.  By Regina Sanquintin - Florida State University

November 05, 2018

Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

November 02, 2018

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

November 02, 2018

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

November 02, 2018

At the threshold of the 20th Century, a melting pot of adventurous immigrants, creative mavericks, and freedom-seeking African Americans shaped consumerism as we now know it.