Top News

June 19, 2018

Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.

June 19, 2018

It’s a somewhat tarnished event, of course. First of all: It’s in Russia, and the process by which the country won that honor was tied in with now-proven voting irregularities that ultimately cost then FIFA boss Sepp Blatter his job, and countless regional association leaders their freedom as they are either being prosecuted or are in jail.

June 19, 2018

The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner.  Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.

June 19, 2018

Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.

June 19, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Advertising is under fire.
  • As a business, as an industry, as a cultural agent.
  • Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
  • In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
  • Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
  • Fair enough.
  • Question is, do we really “create” in the ad business.
June 19, 2018

Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age.

Latest News

June 16, 2018

Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.

June 16, 2018

The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on over-the-top streaming services that don’t accept conventional forms of advertising.

June 16, 2018

There has never been a more dynamic and challenging time to be a marketer. Since the advent of the internet, fueled by available high-speed access and ignited by the proliferation of powerful new devices, marketers have more access to consumers than ever before. We’re awash in data and should be living in a nirvana of actionable insights.  By Brett House, VP Product Marketing and Strategy

June 16, 2018

2018 has been a record year for the BrandZ Top 100 Most Valuable Global brands. Following a 21 percent brand value increase - equivalent to the GDP of Switzerland - the total value of the BrandZ Global Top 100 has reached a staggering $4.4 trillion. It is no surprise that tech and tech-related brands such as Google, Amazon and PayPal lead the way, but this year the ranking holds a mirror to world events as we see a growing battle for dominance between the East and West as the number of Chinese brands in the ranking increased and dominated the list of fastest risers.  by Guest Contributor Doreen Wang

June 16, 2018

Gen Zers and Millennials are the most optimistic compared to the other generations while Boomers are significantly less optimistic on how they view their finances for 2018. Additionally, U.S. Born are significantly more optimistic than the larger base of Foreign Born and those born in Puerto Rico and moved to the U.S. 

June 16, 2018

Around the globe, few things are as ubiquitous as the sport of fútbol, le foot, calcio, or, as it’s called in the U.S., soccer.  While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception.  Behind this driving force are U.S. Hispanic viewers, whose consumption habits give televised soccer a unique and powerful profile.

June 15, 2018

Education is highly valued in the United States as a means to acquire skills and experience that allow individuals to realize greater earnings over the course of their working lives.

June 15, 2018

Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.

June 15, 2018

In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discuss the top things a radio station should consider when evaluating syndicated programming for a key daypart.

June 15, 2018

Most companies take an internally oriented approach to organizing around products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services. They have decided that the well-developed metrics and processes for product and functional management don't provide a reliable compass for tracking the overall experience.

June 15, 2018

The Culture Marketing Council (CMC) believes that the addition of the citizenship question will decrease census participation, causing the census to yield inaccurate results.

June 14, 2018

Entravision Communications Corporation announced it has acquired Smadex, a digital advertising technology company. 

June 14, 2018

Live TV isn’t dead yet but it’s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency.

June 14, 2018

 

Soccer is not only one of the most popular sports in the world, but it’s one that has become an integral part of describing our culture in most of the countries in Latin America. We have all experienced and talked about memorable moments of happiness, excitement, surprise and disappointment. Our passion for soccer unites us and helps us, for a moment, to take our mind off of difficult times our countries may be facing.  By: Claudia Gioia, Hill+Knowlton Strategies President, CEO Latin America & the Caribbean

June 14, 2018

When I was a kid growing up in Colombia, I remember my Dad explaining the game of soccer (aka fútbol) to a visitor from Kansas. He said, “Soccer is a ballgame with two teams, each consisting of 11 players… and Germany always wins!”  By Miguel Gomez Winebrenner, Principal, Ahzul

June 13, 2018

After having won the Grand Prix and a Gold Award at the recent 2018 Culture Marketing Conference (CMC) in Los Angeles, last week, a film made possible by AARP about family caregiving among U.S. Hispanics, created by d expósito & Partners, has now won the 2018 Big Apple Award from the Public Relations Society of America.

June 13, 2018

ANA (Association of National Advertisers) members widely oppose the addition of a “citizenship” question to the 2020 U.S. Census Bureau forms because they fear it would create inaccurate data that could lead to misallocated marketing resources, according to a new survey.

June 13, 2018

In anticipation of this week’s 2018 FIFA World Cup Russia™ kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.

June 13, 2018

If you had to know one thing about Hispanic radio, it is this: There is no such thing.  There are, in fact, at least 20 forms of Latino radio in America, reflecting the 20 countries of origin of this country’s Hispanic population, each different. That explains the vitality of Hispanic radio and its rich diversity.  It also explains the vitality and diversity of Hispanic culture in America.  By Court Stroud

June 13, 2018

U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons