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August 18, 2018

The scene: 100,000 years ago in Africa. Ancient humans, looking to organize for protection and survival, build off of a common framework — the first language. This allowed them to find each other, to hunt and gather, and to seek shelter from the elements as a community.  By Philip Kinzler

August 18, 2018

Lately, US lawmakers have been a little obsessed with big tech firms.

August 18, 2018

Challenging cross-industry pivots into accountability and collaboration are crucial for future success

August 18, 2018

Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.

August 18, 2018

I recently went to the grocery store with my 7-year-old daughter for our weekly grocery shopping. I am trying to get her to become more autonomous and independent, so we had two shopping lists—a smaller one for her and the longer one for me. In terms of selection, I granted her the liberty to choose whatever product/brand she likes as long as she stuck to the list.  By Smruti Kulkarni Shanbhag, Nielsen Design Solutions - Europe Lead

August 17, 2018

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.

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August 17, 2018

Concluding a distinguished, award-winning career spanning nearly five decades, Telemundo 47 senior news anchor Jorge Ramos announced that he will be stepping away from the anchor chair following the conclusion of the station’s Friday, September 21 evening newscasts. Ramos announced his retirement earlier tonight to his colleagues who were gathered inside the Telemundo 47 newsroom.

August 17, 2018

As health and wellness becomes one of the greatest concerns for nearly all segments of the population, MedicosTV has launched a multifaceted delivery platform for a new channel providing relevant health-related programming aimed at Spanish-speaking Hispanic audiences everywhere.

August 17, 2018

Televisión Dominicana will launch the exclusive U.S. premiere of the comedy series Las Vacaciones de Los Reyes  (“The Kings’ Vacation”), starring the highly-popular Dominican comedians Raymond Pozo and Miguel Cespedes, on Sunday, August 19, at 9pm ET/6pm PT.

August 17, 2018

Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? "Generally speaking, yes," reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d'expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.

August 16, 2018

Millennials have been the focus of advertisers, retailers and media for over a decade, but as influential as this group has been, meeting millennials' expectations has proven difficult.  

August 16, 2018

As the back-to-school shopping season heats up, a new report from Morning Consult finds a majority of parents plan on spending at least $200 on their child's back-to-school shopping.

August 16, 2018

In his latest blog post, Byron Sharp has some pretty strong words to say about brand tracking. As usual, there is lots in his post that is true and important to say, but not that much that is as new or challenging as the headline suggests.  by Josh Samuel

August 16, 2018

When The Hershey Company brand Reese's Pieces was featured in the 1982 hit film E.T., sending sales soaring, the use of product placement in movies and TV shifted into high gear. Who could forget the association of Aston Martin with James Bond, or Nike with Forrest Gump?

August 15, 2018

I was going to write about the Facebook/Google duopoly, but I got sidetracked by this question: If Google and Facebook are a duopoly, what is the market they are controlling?  by Gord Hotchkiss

August 15, 2018

In the ongoing effort to gain consumers' attention, one effective media channel that's often overlooked is the mobile wallet.

August 15, 2018

AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.

August 15, 2018

The program, which is pioneered by one of the most influential and popular Latin radio personalities, Alberto “El Terrible” Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news, celebrity gossip and jokes making it a staple within the morning drive.

August 15, 2018

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding companies and agency models going forward. Not only is there a trend towards “unbundling” agencies from behemoth holding companies, but “the agency model of the future” is a topic of constant speculation. With declining revenues, shrinking margins, and unprecedented competition, it seems a given that the agency holding company model is no longer tenable as-is, and the traditional agency model may not be either.  By Mark Duval / Duval Partnership

August 14, 2018

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset, says Barry Levine on July 24. Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.

August 14, 2018

Small, independent teams are the lifeblood of the agile organization. Top executives can unleash them by driving ambition, removing red tape, and helping managers adjust to the new norms.  By Oliver Bossert, Alena Kretzberg, and Jürgen Laartz

August 14, 2018

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No matter how much one has grown in her or his career, there is always so much more to learn.  At the recent She Runs It Annual Multicultural Alliance Bootcamp, where I had the honor of joining a panel called “Journey to the C-Suite,” learn is exactly what I did.  By Helen Lin

August 14, 2018

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.  by Nigel Hollis

August 11, 2018

Hispanic consumers are a key target audience for marketers worldwide. In this infographic, we investigate the social media behaviors of Hispanics in the U.S.A, including bilingual, English-first and Spanish-first consumers.

August 11, 2018

Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

August 11, 2018

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.