Top News
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
2024 Annual Marketing Report – Maximizing ROI in a fragmented world [REPORT]
Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
Profit Ability 2 – The new business case for advertising
A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured.
Navigating the Complexity of Marketing Capability Measurement
A marketer attends a training session, they learn new skills and apply them in their day-to-day role. As a result, their own and their teams’ behaviors change and the company sees improved effectiveness and ultimately achieves its financial aims and goals. Brilliant! Now the only job left to do is to prove the link between the learnings and business results… *Sigh*
CTV Could Be a Game Changer for Struggling DTC Brands
DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward first-party data due to privacy concerns.
On 3-2 Vote, FTC Puts An End To Non-Compete Clauses
It’s a significant ruling from the Federal Trade Commission, Chaired by Lina Khan, that could bring disruption to radio and television stations that hasn’t been experienced in generations. The “non-compete” clause, which prevented a star talent from crossing the street for a specific period of time, has been banned. As Khan sees it, this final rule is engineered to “promote competition” and is designed to protect “the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation.” By Adam R Jacobson / Radio TV Business Report
Featured News
- 2024 Hispanic Market Overview Report- DOWNLOAD for FREE
- 2024 Annual Marketing Report – Maximizing ROI in a fragmented world [REPORT]
- Profit Ability 2 – The new business case for advertising
- Navigating the Complexity of Marketing Capability Measurement
- CTV Could Be a Game Changer for Struggling DTC Brands
- On 3-2 Vote, FTC Puts An End To Non-Compete Clauses
- TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms
- Republica Havas bolsters Executive Leadership Team with appointment of Anthony Bianco as COO and Marcela Maurer as CBO
- Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
- Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations [REPORT]
- The business case for ad budgets – in language the business understands
- The undeniable value of integration
- Modelo Spiked Aguas Frescas teams up with Francia Raisa and Juixxe to Honor the Street Vendor Community
- The Missing Review”: A New Campaign by Republica Havas, in Collaboration with Amigos For Kids
- NBCUNIVERSAL TELEMUNDO ENTERPRISES powers up Telemundo Studios
- Moving back to the future
Latest News
A look at small businesses in the U.S.
Most U.S. adults (86%) say small businesses have a positive effect on the way things are going in the country these days, according to a recent Pew Research Center survey. Small businesses, in fact, receive by far the most positive reviews of any of the nine U.S. institutions we asked about, outranking even the military and churches.
Stark Underrepresentation of Latino/a Professionals in Venture Capital
Latino/a individuals make up less than 2 percent of investors in venture firms with over $100 million in assets under management, according to new research released by SomosVC. Issued as part of the annual "State of Latino/a VCs" report, the findings highlight the significant gaps in representation for Latino/a professionals in the field, given that they comprise nearly one-fifth of the total U.S. population.
Peaks and valleys: Ad spending trends around the world
Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book.
Mundo Hispano Digital launches Latino CTV MundoNow Connect
Mundo Hispano Digital, the parent company of MundoNow.com announced the launch of its cutting-edge advertising product, MundoNow Connect.
‘Puerto Rico’s Day at the Ballpark’ Continues Series in 2024
PRCDA (Puerto Rico Convention District Authority) has officially signed on as the presenting sponsor of the Puerto Rico day at the Ballpark to be celebrated at Yankee Stadium on April 25th when Yankee starting pitcher Marcus Stroman will be honored before the game.
CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background
For 20 years, Spencer Stuart’s annual CMO Tenure Study has tracked the tenure and backgrounds of chief marketing officers from the top 100 advertisers in the U.S. This report highlights the challenges CMOs face and the opportunities for increasing their impact. We continue to enhance our tenure study, expanding our analysis to include new data points and, in 2022, we began incorporating data from the broader list of Fortune 500 CMOs into the analysis.
A Field Guide to Modern Marketing
Brand and marketing executives at consumer products companies have confronted big shifts in the playing field in recent years. More consumers expect more personalized content, convenience, and fair-trade sourcing. People shop, research, and check out content at any hour, through multiple channels. Determining which e-commerce platform merits the next advertising dollar has become more complicated. As a result, traditional marketing playbooks that depend on what has worked historically become less applicable to these emerging consumer trends.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
MediaCo acquires Estrella Media’s Content and Digital Operations
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.
Nueva Network unveils Nueva Plus
Nueva Network announced its partnership with Zeno Media, the largest distributor of exclusive owned and operated multicultural content providing proprietary streaming and digital services, to unveil a groundbreaking digital platform, Nueva Plus.
Measuring Gender Imbalance in Advertising
The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented.
7 in 10 Workers Don’t Want to Be Fully Remote [REPORT]
Since 2020, remote and hybrid work has opened up new opportunities for employees, creating a narrative that workers prefer flexibility of remote work over going into the office. However, this might not necessarily be true.
The Latin Recording Academy announces the 25th Annual Latin GRAMMY Awards Return to Miami
The Latin Recording Academy announced that the 25th Annual Latin GRAMMY Awards® will be held in Miami at Kaseya Center on Thursday, Nov. 14, 2024, in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB).
Engaging the Community: A Fresh Approach to Hispanic Heritage Month Celebration 2024
We are six months away from 2024 Hispanic Heritage Month but if you want to do it correctly - the strategizing, planning, and coordinating of the month's activities begin now. By Zuhaly Ramon, MA - Marketing Director | Brand Strategy Expert focused on developing millennial and Gen-Z Latino voices | Share Multicultural Marketing Insights
Unlocking the Value of Media Automation
In the modern media enterprise, automation has become an essential tool in the pitch-to-execution process. With fracturing audiences and structural changes looming in the digital ad market, media companies are learning how to do more with less while diversifying their core advertising offerings into higher performing omnichannel campaigns.
EDYE’S Preschool Ecosystem expands to broadcast TV
HITN-TV announced that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television.
Can DTC brands beat the performance plateau?
A couple of weeks ago I published this post asking why and when startups should start investing in brand advertising. My answer was to get ahead of the curve and start brand building while your direct response activities are still working well. By Nigel Hollis
LAY’S Teams Up with Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’
Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S potato chips in hand, singing the beloved "Olé" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can.
The Future-Ready Agency: How to Achieve Long-Term Success
According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape.
“Talking Sabor”: Pepsi Partners With Celebrity Chef Aarón Sánchez
Pepsi announced the premiere date for its first-ever streaming series, "Talking Sabor," a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the most diverse Latin food eateries across the country
