When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.” By Rochelle Newman-Carrasco - EVP, Hispanic Strategy Walton Isaacson
- Is it meant to change minds about a product, service, brand or politician?
- Is it meant to sell?
- Is it meant to inform?