Hispanic power and influence is surging: 50% of recent U.S. population growth has come from Hispanics and the U.S. Latino population is expected to double within the next two generations. And today’s significantly-younger, increasingly U.S. born, dynamic Hispanic population is shaping the American mainstream by maintaining strong ties to its cultures of origin, developing an “ambicultural*” personality that is at once entirely American and entirely of one’s culture of origin.
For years there was talk about the digital divide between Latino and white consumers. Not anymore. By David R. Morse and Karthik Praveen
For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital customers are struggling.
In the last two weeks, NBC’s Rio Olympics has garnered nearly half of the total national TV revenue of many top ad categories.
J. Walter Thompson Intelligence, the propriety research arm of J. Walter Thompson Worldwide, released a new study in partnership with the OPAM (Out Professionals in Advertising and Media) organization on understanding transgender inclusivity in advertising.
It is imperative that marketing leaders understand their role in driving change toward a new content production strategy. By Jillian Gibbs, ANA Faculty
The lineup for The Latin Recording Academy®'s 2016 Latin GRAMMY® Acoustic Sessions will feature headline performances by five-time Latin GRAMMY winners Jesse & Joy, two-time Latin GRAMMY-winning duo Sin Bandera, and Latin pop trailblazer Gloria Trevi.
At this time of the year, many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans.
- And I ask you: why not be radical?
- Why not set aside a budget to test new ways of connecting your brand or your service with your consumers?
- Build a learning plan with these initiatives and explain to everyone that these plan elements are not to be touched by budget-cuts (so make sure the budgets are small so they “don’t matter”).
All Gen Zers are hugely influential on their families and friends purchases especially across categories that directly impact their image such as in apparel, athletic shoes, school supplies, as well as in categories reflecting their taste preferences such as eating out, fast food and candies. The main difference uncovered by SSG’s Gen Z 1.0 is that Hispanic Gen Z has much greater influence than their counterparts on larger purchases like cars, trucks and technology products.
By Gonzalo López Martí - Creative director, etc etc / LMMiami.com
- Some companies have courage.
- Aka cojones.
- Others don’t.
- Apple belongs to the former group.
- As does Univision.
A Nielsen spokesperson tells Radio Ink this latest issue with meters was “an isolated personnel issue. There is no indication that this involved any media entities.” Monday afternoon, Nielsen informed radio subscribers that there were “irregular compliance patterns” in PPM homes in Los Angeles. Here are the details… Courtesy of Radio Ink
Telemndo announced Allstate, Anheuser-Busch, L’Oréal Paris, Samsung and Walmart as sponsors of the 2016 edition of “Premios Tu Mundo,” honoring the year’s best Hispanic actors, singers and TV moments.
Historically, advertising production has followed a very traditional path: A marketer hires an agency of record; then that agency hires a production company to oversee the production of a master asset, as well as the post production, versioning, and adaptations, all with a single point of contact from the brand. With the evolution of global content production needs, many marketers have found alternative solutions to this process. Often these solutions involve a transcreation house that is able to address emerging markets and provide consistency, transparency of spend, speed to market, and lower costs. By Jillian Gibbs, ANA Faculty
Millward Brown released a study exploring the brands behind the two U.S. presidential candidates, Democrat Hillary Clinton and Republican Donald Trump, comparing them with brand profiles in the company’s extensive brand database. The Clinton brand aligned with profiles of proficient but undifferentiated brands, including American Airlines, the United States Postal Service and Visit Florida, the state’s travel arm, while the Trump brand was unlike any brand found in the company’s BrandZ™ database of more than 100,000 brands.
Marketers are constantly looking to meet, and exceed, customer expectations. But according to March 2016 research, less than half of marketers feel confident their organization understands the customer journey.
“Listen to your customer” is a business truism that approaches cliché, but the consequences of not adapting commercial models to market shifts can be severe. By Brian Fox and Paul Magills
Univision Communications Inc. (UCI) announced the promotion of Silvia García to senior vice president of Media Planning and Multiplatform Strategy. She will continue to be based in Miami and report to Jessica Rodriguez, EVP and chief marketing officer at UCI.
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With platforms such as Netflix and Snapchat, consumers are spending more time watching videos than ever before. Per an Interactive Advertising Bureau video ad study, 72% of marketing and media buying professionals said they will be moving funds from TV to digital video.
Quri is announcing critical lessons learned from its "Summer of Merchandising" data, giving brands the keys to drive ROI ahead of Labor Day.
Univision Communications Inc. (UCI) announced it has entered into an agreement to acquire digital media assets as part of the bankruptcy proceedings of Gawker Media Group, Inc. and related companies that produce content under a series of original brands.
According to the NY Post in an article titled “Ex-NFLer Don Coleman’s firm failing to pay employees: suit” published on August 17, 2016, the agency and the owner have been taken to Manhattan Federal Court by their employees.
A new Quant-Qual study by Santiago Solutions Group titled “Gen Z 1.0: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, discovered key differences in the relationship between Gen Z and their families for Hispanics and White Non-Hispanics. In a previous Gen Z quant study, SSG found that Hispanics experienced a much higher level of bittersweet relationships with their parents.
Keeping track of consumers’ media diets is a daunting challenge for any marketer. Thankfully it’s less challenging when media consumption can be sliced and diced across multiple platforms to see how Americans are spending their media days in an age of overwhelming choice. And the astounding choice is actually driving increased media consumption.
US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to research, a plurality of executives—roughly one-fifth—blamed regulatory changes most, followed by economic (15%) and customer behavior shifts (13%).
It used to be that a bunch of analysis went into understanding the target audience, developing a media mix and selecting the publishers who would be considered and ultimately recommended for your media buys. Then you gathered the available data and determined efficiencies and audience reach as a result of your campaign.