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November 22, 2018

HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE.  Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson.  To download this year's edition CLICK HERE.

November 22, 2018

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Market Overview.  

To download click on image or CLICK HERE.

November 22, 2018

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

November 22, 2018

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Social Marketing Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

November 22, 2018

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

November 21, 2018

More than 7 in 10 (71 percent) holiday shoppers plan to head to the stores and online over the Thanksgiving weekend (Thanksgiving Thursday - Cyber Monday)

Latest News

November 21, 2018

Uforia Music Series took over Los Angeles this weekend with an all-female concert. The “Las Que Mandan” Uforia Concert brought fans the hottest Latina legends and rising stars. The celebration took place November 17 at The Forum in Los Angeles.

November 21, 2018

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen's Board of Directors.

November 21, 2018

When we were kids, most of us dreamed of becoming a millionaire. Fast forward to current day and suddenly that million doesn’t seem like enough, when it comes to playing the lottery that is.

November 20, 2018

Carrie Stimmel has been promoted to Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal.  She will lead the sales teams responsible for national advertising and marketing partnerships on Bravo, E!, Oxygen, Telemundo, Universal Kids and UNIVERSO. 

November 20, 2018

Univision Creator Network (UCN) announced the signing of YouTube beauty creator Kathleen Fuentes, KathleenLights.

November 20, 2018

  By Gonzalo López Martí  - Creative director, etc    /    LMMiami.com

  • Full disclosure: I worked for Senator Bill Nelson’s (D-Florida) reelection campaign.
  • As you might’ve read, after a nail-biting recount, he lost for the slimmest of margins: 10,033 votes out of the 8.2 million total ballots cast in the state.
  • Let me rephrase: we lost.
November 20, 2018

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc. announced the addition of two key experienced executives to its national sales team. Mr. James Lyke has joined AIRE Radio Networks as Senior Vice President of Network Sales and Jason Corelli has been named Vice President of Network Sales.

November 20, 2018

Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year -- projected to reach $98 billion in 2020, when 68% of digital media expenditure will be earmarked for programmatic trading.

November 20, 2018

I have been fortunate enough to attend a few industry conferences over the last month in short succession, so I’ve been listening to marketers, media owners, agency heads and other assorted marketing ecosystem players.  by Maarten Albarda

November 17, 2018

Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.

November 17, 2018

The CMO position is easily one of the most scrutinized roles in the C-suite. Often tasked with building a memorable brand, managing the company's reputation, and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, recently joined an Advertising Week panel that covered the current state of trust in advertising.  By A.Z. Porte

November 16, 2018

Hemisphere Media Group, Inc. and MarVista Entertainment have named veteran Mexican producer Ana Celia Urquidi General Manager of Production of their production joint venture committed to producing top-quality international television content.

November 16, 2018

John Leguizamo’s Road to Broadway follows the always provocative Leguizamo as he prepares for his most challenging theatrical quest yet – cramming 3,000 years of Latinx history into 90 minutes of stage time for his one man show. With extraordinary access to his creative process, the film traces the evolution of his latest success, Tony-nominated play Latin History for Morons, from its challenging premise through its triumphant debut. 

November 16, 2018

The topic of the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, is one that he never thought he'd still be discussing some 20 years after it emerged as one of the most explosive issues facing the radio industry: Minority discounts and media.

November 15, 2018

Joe Schramm, the founder, managing partner and president of Long Island City's Schramm Marketing Group, is one of 50 executives from Queens-based businesses being honored this year as a King of Queens by Schneps Communications

November 15, 2018

Jose Romero has been named Hispanic Head of Segment for Nectar Sleep.  Previously Romero led the Spanish-language marketing strategy, pricing and packaging for Sling

November 15, 2018

Last week, HSBC Bank confirmed that someone hacked its customer data. These kinds of incidents continue to frequently pop up in the news and are emblematic of what stresses CMOs in a data-driven world.

November 15, 2018

The ANA (Association of National Advertisers) announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.

November 15, 2018

The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.

November 14, 2018

Is Netflix buying Viacom? Amazon buying CBS?  New media companies buying old ones makes sense. But maybe not for reasons you think.