More than half of the senior marketing leaders surveyed (53 percent) stated that they spend more time on operational details – for example, requirements documentation, securing legal and leadership approval, and content tagging definition – than on core marketing and branding activities.
The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.
Today, Mexico increasingly serves as a land bridge for Central American immigrants traveling to the U.S.
The National Retail Federation released its 2016 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations and restaurants) will grow 3.1 percent, higher than the 10-year average of 2.7 percent.
A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows, and these customers demand a rich mobile experience from retailers.
While the rise in time-shifted viewing largely altered viewership trends for most program genres, live viewing remains the standard for sports.
The National Society of Hispanic MBAs (NSHMBA) announced it has changed its name to Prospanica, pronounced Pro-span-i-ca, effective immediately.
Donald J. Trump, the former owner of the Miss Universe Organization, and Univision Communications Inc. (UCI) announced that they have settled their litigation arising from Univision's decision not to broadcast the Miss Universe and Miss USA pageants.
Many a job seeker has mistakenly assumed that their potential new employer won’t be able to find out something in their background that might cost them that new job. While a new employer is sometimes legally required to ask your consent in searching your background data, if you respond that they cannot do so it will likely eliminate you from further employment consideration.
Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.
Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s popular parenting site, Piccolo Universe.
The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2016.
Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.
GolTV has secured exclusive broadcast rights with Venezuela’s first division soccer league, Liga Venezolana.
NBC UNIVERSO announced the official production kick off for “El Vato,” the network’s first original scripted series created for the U.S. Hispanic market.
What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.
MundoMax announced that it will hold its upfront luncheon for advertisers in New York City at noon on Wednesday, May 18, 2016.
NBCUniversal Telemundo Enterprises today unveiled plans for the building of its new global headquarters in Miami-Dade County.
YuMe, Inc. announced the results of two online surveys focused on how viewers engage with The Big Game.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands.
Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council.
beIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.
NBCUniversal Owned Television Stations and Comcast's XFINITY announced the debut of two new and first-of-their-kind series, the scripted “mini novela” Las Princesas and its semi-scripted comedy spinoff, Off Script.
Branded content, ad blocking, digital advertising fraud, programmatic, total market and digital disruption are just some of the ever-evolving realities that are forcing marketers, media, agencies and the entire marketing ecosystem to explore a new future together. These topics and more fill the jam-packed agenda of AHAA's 2016 Annual Conference held April 18-20 in Miami.
The New York Times launched a Spanish-language digital edition aimed Latin American readers.
There was a time when understanding consumer use of the Internet was relatively simple — way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device.