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The vast majority of U.S. adults read newspaper media content across a range of technology platforms, according to an analysis of the newest data on media usage from Scarborough Research—including 59% of Americans ages 18-24, the youngest cohort of adults, a group that many are skeptical ever think about newspaper content.
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The home is where many kids encounter their first smartphone. A Grunwald Associates and Learning First Alliance study in November 2012 found that in 77% of surveyed US households with school-age children, someone in the family owned a smartphone, nearly equal to the penetration rate of PCs in such households.
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Conill announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG), Conill’s media planning and buying partner, shared in the award.
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Azteca America announced the appointment of Margarita Black as Vice President of Programming, where she will be responsible for day-to-day programming and also collaborate on long-term strategy. The appointment is effective immediately.
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ESPN: For Responsive Design, Build the Best Experience for Each Platform
Ryan Spoon manages digital product development across all of ESPN’s screens, including ESPN.com, ESPN Mobile, WatchESPN, ESPN3 Fantasy, and social media. He spoke with eMarketer’s Tobi Elkin about ESPN’s approach to responsive web design. |
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Poll It
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Did the 2013 US Hispanic Upfronts meet your expectation for information and networking?
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![7 in 10 Adults Access Content from Newspaper Media Each Week. [REPORT]](/images/cgi-bin/news/22618.gif)
