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January 16, 2021

The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.

January 16, 2021

There are positive signs of recovery in the global advertising industry, with the World Federation of Advertisers (WFA) reporting rising optimism and a resumption of deferred campaigns. But with actual ad spend still far lower than expected this year, marketers have had to do more with less, which means a greater reliance on effective measurement.

January 16, 2021

There is arguably no more compelling—or obvious—opportunity in the realm of human capital than the untapped talent of the Hispanic community in the United States.

January 16, 2021

After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions – business, government, NGOs and media – in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.

January 15, 2021

To better organize for a postpandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”

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January 15, 2021

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

January 15, 2021

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

January 14, 2021

The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex.

January 14, 2021

The acceleration of key disruptive forces in retail is causing the rapid transformation of the industry. KPMG’s new report, “Revive to Survive,” outlines three disruptive forces shaping retail’s future, and makes five bold predictions on the future of the industry.  

January 13, 2021

NBCUniversal Telemundo Enterprises announced the appointment of two new executives as it expands its Revenue Strategy and Distribution business unit to develop and grow content monetization opportunities in the U.S. and around the world.

January 13, 2021

Univision Communications Inc. announced plans to launch PrendeTV, the only streaming service created exclusively for the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming.

January 13, 2021

2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.  

January 12, 2021

GroupM, WPP’s media investment group, released new research that reveals that 1 in 2 (54.3%) of consumers believe it’s important to be equipped with the latest technology. Additionally, almost 82% of respondents believe that either they or a family member should be the only ones with access to health and fitness tracker data.

January 12, 2021

The ANA introduced new tools and capabilities designed to help marketers navigate the growing complexities posed by the procurement, integration, and activation of advanced marketing technology to optimize their technology investments.

January 12, 2021

Most of us were happy to turn the page on 2020 and discover what comes next. What that will be is still uncertain, but we know it won’t be a return to our pre-pandemic normal. With that in mind, let’s explore how agencies will win business this year.  By Mark Duval - The Duval Agency

January 12, 2021

America is often described as a “melting pot” of different nationalities, ethnicities, and cultures. Much to the dismay of Teddy Roosevelt (who in a 1916 speech noted “There is no room in this country for hyphenated Americanism”), Americans have perfected naming each ethnic group within our borders distinctly, and those names have evolved.

January 09, 2021

While it's more complicated than ever in the Covid-19 pandemic, don’t abandon forecast modeling. Just change how you do it.

January 09, 2021

PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience.

January 09, 2021

Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the promotion of Ms. Carla Noriega to Vice President, Group Account Director effective immediately.

January 08, 2021

Latin American brands often feel overly confident in entering the U.S. market. Having experienced success in their home markets, they look to replicate that brand affinity north of the border, often using the same strategy that won at home. But, that affinity doesn’t always translate into a successful entry, especially when brands fail to realize and plan for the shift from a mostly homogeneous cultural group to a more diverse society composed of varied multicultural backgrounds, cultural influences, and behavioral drivers.

January 08, 2021

Apple announced that Monica Lozano, president and CEO of College Futures Foundation, has been elected to Apple’s board of directors. Lozano brings with her a broad range of leadership experience in the public and private sectors, as well as a long and storied track record as a champion for equity, opportunity, and representation.

January 08, 2021

Univision’s TUDN, the multimedia sports brand of Univision Communications Incy announced its regular season coverage of Liga MX’s Guardianes 2021, featuring more than 100 live matches available across its linear and digital platforms from Mexico’s top-tier fútbol competition.

January 07, 2021

In 1965, he joined National Airlines as the Director of Planning beginning a career in Economics and Marketing Research. By 1968 he was President and CEO of First Research and later founded Strategy Research Corporation on St. Patrick's Day in 1971. SRC specialized in the Hispanic Market and forecasting. SRC published biannual comparative economic and population studies for over 30 years. His spirited entrepreneurial drive led him to charter banks, develop auto related businesses and found New Miami Magazine.

January 07, 2021

Like many (in my LinkedIn feed at least), I listened with frustration about the inclusions and omissions. Now, I could list missed research, make counter arguments, pick apart the research cited, but this all misses the point – the question itself is of limited value. A better question is – Why doesn’t advertising work more often?

January 07, 2021

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change.