The new report released explores “The CMO Shift to Gaining Business Lift” and the evolving role of the CMO as a growth driver, change agent and customer experience advocate. Nearly 70 percent of more than 200 participants in the international study say there is a clear mandate or high level of expectation among their senior management teams and board members for marketing to be the growth driver and business value creator in their organizations.
Five U.S. Senators have written a letter to the Government Accountability Office asking the organization to conduct a study into the advertising habits of government agencies as it relates to how much they allocate to minority-owned agencies and media outlets.
Tapping into deep-seated emotions that connects us as human beings can provide brands with the means to engage across a diverse audiences, writes Nigel Hollis, chief global analyst at Kantar Millward Brown.
The beauty of this old-media definition of working was the proper alignment of incentives. Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers. As a result, publishers made more money, and advertisers felt better about spending it. When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of “working.”
With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned within the world of digital advertising. While this boom is providing exciting opportunities for brands to reach many Americans, the mobile ad market’s rapid growth has raised questions as well, particularly around reaching the right consumers.
Since the 1970s, the term “information overload” has captured society’s anxiety about the growth in the production of information having potentially bad consequences for people as they struggle to cope with seemingly constant streams of messages and images. The advent of the internet, it was thought, would only exacerbate this, with the onset of ubiquitous connectivity turning information overload into something even more debilitating.
Radio-style services are amping up their streaming offerings to give users control over what they listen to; at the same time, streaming services are pushing to provide more programmed experiences for users, who don’t always want to create their own playlists.
People who live in rural areas are more likely to own their own homes, live in their state of birth and have served in the military than their urban counterparts, according to the latest data from the U.S. Census Bureau’s American Community Survey.
America’s multicultural landscape is growing, and flavors associated with diverse segments are driving innovation that is not only crossing over to mainstream products in stores, but also across restaurant tables and into alcoholic beverages.
Striving to increase workplace diversity is not an empty slogan — it is a good business decision. A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean. By David Rock / Heidi Grant
AIRE Radio Networks and Intercambio Media announced an exclusive partnership that will amplify AIRE Radio Network's line-up with Intercambio's En El AIRE prep service and Fuxion audio imaging services effective January 1, 2017.
Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars. Data has now become a huge, often costly, obstacle for consumers to overcome.
A study released by Common Sense shows that parents spend more than nine hours (9:22) a day with screen media, the vast majority of that time being spent with personal media (7:43) and only slightly more than 90 minutes devoted to work media.
Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County
Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.
Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with regular frequency at home and on premise.
NBC UNIVERSO will premiere “Shades of Blue” en Español. The 13-episode NBC police drama series starring the multi-talented artist and executive producer, Jennifer Lopez will begin airing tonight, December 5 at 11pm/10C.
For the first time in the history of Spanish-language television, Telemundo announced the launch of a 360-degree virtual reality experience to engage with viewers in advance of the launch of its upcoming Super Series™ "El Chema."
Univision Puerto Rico, a division of Univision Communications Inc., announced the appointment of Michael Gillespie to President and General Manager, effective immediately.
Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- Did you know that Spanish global mega retailer Zara -possibly the most successful and profitable purveyor of clothing in the world- has never spent a single dollar/euro/pound/peso in advertising?
- Lemme take a step back: last week I attempted to dissect the logic behind Donald Trump’s defeat over the mightiest electoral machinery ever built by man or woman, aka the Clinton Clan.
- My conclusion, in a nutshell: the president-elect defeated an opponent who outspent him by three to one thanks to his hyper availability, his ability to hijack the 24-hour news cycle and occupy the center stage through earned media.
- No new news there.
All sorts of news was vying for attention this past week.
Emerging markets have become an increasingly important audience for today’s marketers, as they offer significant new avenues for revenue. Traditionally, marketers would create buyer personas and place consumers into buckets to drive targeted marketing campaigns, but this approach doesn’t take into account the unique needs and personalities of cross-cultural consumers.
A first of its kind report revealing the perceptions of the biggest spending U.S. advertisers indicates many more agency reviews ahead.
It looks like the ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious and continue to demand optimal ROI for their advertising spending investments as more dollars move to digital channels. Economic and political uncertainties appear to be factors keeping growth at a moderate pace.
According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.