Tremor Video, Inc. and Cygnal announced the findings of a national voter research study that found key millennial and Hispanic voting audiences will be strongly influenced by online video this election season.
Workers use social media at work for many reasons; taking a mental break is one of the most commonSocial media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception.
Research published by Asociación Mexicana de Internet (AMIPCI) in May 2016 reveals that internet users in Mexico will spend more time online in 2016 than they did in 2015.
Univision News has launched an English-language section within its digital platform, UnivisionNoticias.com titled “Univision News.”
When I worked on my first survey with Hispanic respondents, circa 1980, the best-in-class approach to reach a fully representative sample was to go door-to-door. Of course, this was pre-cellphones, pre-internet and when Hispanic landline telephone penetration was around 70 percent. The market was growing and evolving rapidly (and still is, but in different ways). By the later part of the 80s we were able to complete fairly representative surveys via landline. We’ve come a long way since those early years in Hispanic marketing, and for the most part, the Hispanic consumer is as savvy and sophisticated as the general market consumer, but there are still sampling nuances to take into account. By Raul Lopez - Principle and Chief Research Officer / New American Dimensions
In celebration of LGBT Pride Month, we continue our conversations with winners from last year’s Multicultural Excellence Awards with a look at the LGBT category Grand Prize Winner: Wells Fargo. The winning campaign, “Learning Sign Language,” connected in an insightful, poignant way with LGBT consumers approaching the important life milestone of starting a family. I was fortunate to speak with Michael Lacorazza (pictured), executive vice president and head of integrated marketing at Wells Fargo about what this honor meant for his team, their consumers, and the industry at-large. By Talia Fisher, associate manager of committees and conferences at ANA
As part of the “Bring Your Challenges” initiative, Prudential together with DiMe Media launch the first ‘Women Inspired’ workshops designed to empower multicultural women entrepreneurs for career and financial success.
Clarity Media Group designated New York-based communications strategists David Puente and Juliana Silva to head the global expansion of the company's media training, presentation coaching and message development services
So are Millennials the future of movie-going? How often do Millennials go to the theater? What genres do they prefer? And how much do they spend on box office concessions? More interestingly Millennials are in a transitional phase of their life, so do they exhibit consistent behavior as a group?
Orcí hired Luiz Salles as Senior Vice President, Head of Strategic Planning and Susan Page as Senior Vice President, Strategic Partnerships.
The most ‘fintastic’ time of the year and a staple of Discovery’s programming is back and making a huge splash! LA SEMANA DEL TIBURÓN.
Telemundo Denver / KDEN t announced that Melissa Sandoval has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.
Previously, I’ve argued that consumer confidence is almost always determined by national economic conditions, rather than by global events, or events in one or more other countries. The one exception to that rule in recent memory was the 2009 financial crisis that originated in the U.S. Because the U.S. makes up one-quarter of global GDP, the effects on confidence were felt worldwide. By Louise Keely, president, Demand Institute, and SVP, Nielsen
Viant partnered with Millward Brown to publish a study focusing on U.S. shopping and media consumption habits among Hispanic Americans. The report, which drew on trends across verticals and device types, produced some interesting auto-related consumer behavior findings.
Rebtel announced a total company rebranding in March and are working with Latino Tech Expert Ariel Coro of Tu Tecnologia to share the latest company programs with the Latino community in Miami.
The Latin American economy has seen better days. Over the past few years, Latin American countries have experienced slowdowns in both GDP and private-consumption growth, a rise in inflation rates, and devaluations in currency. In this difficult environment, consumer-packaged-goods (CPG) manufacturers must make careful choices and deliberately weigh trade-offs. By Bruno Furtado, Felipe Ize, Antonio Rocha, and Miguel Suadi
Edelman Miami is expanding its U.S. Hispanic team with the integration of Yazmine Esparza as Senior Account Supervisor of Miami’s Corporate practice.
BabyCenter has appointed Clarisse Cespedes to Executive Editor of BabyCenter en Español.
The Telemundo Station Group today announced an expansion of its local news programming, unveiling plans to launch a new 30-minute newscast that will air weekdays at 5:00 PM ET / 4:00 PM CT beginning Monday, September 26 at 14 of its local owned stations.
NBC Universo announced the exclusive premiere of the series, “Lucky Ladies,” on Thursday, June 23rd at 9PM ET/8C.
There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and the findings were illuminating. By: Lee Vann, Chief Strategy Officer, Captura Group
When it comes to the conversations that drive your brand’s sales – the back and forth of ideas and information between consumers – the person with the most influence isn’t likely a famous celebrity with a large following on Instagram – it’s your next door neighbor, your work colleague, perhaps even your teenager or your grandmother.
This study represents the third wave of the Homeownership Survey (benchmark study was conducted June 2014), gaining insight on the attitudes, opinions, beliefs and misperceptions that Americans have towards owning a home
The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth both globally and at home. By Andres Cadena, Patricia Ellen, Jaime Morales, and Jaana Remes
CPG brands have had a bifurcated relationship with consumers: marketers connect through consumer-facing advertising and rely on the retailer, as intermediary, for direct interaction and sales.
By Gonzalo López Martí - Creative director, etc / LMMIAMI.COM
- What is it with your average creative that he -or she- whines, kicks, screams and throws tantrums yet he -or she- rarely has the rocks to start his or her own agency?
- How many agencies in America were founded by creatives?
- How many agencies in the US Hispanic market were founded by creatives?