Top News

September 18, 2019

A new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled today by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies. CIIM™ evaluates advertising creative in various categories and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.

September 18, 2019

NBCUniversal announced “Peacock” as the name for its new streaming service. Peacock is a nod to NBC’s iconic logo and NBCUniversal’s rich legacy of creating beloved films, TV series, characters and franchises that have been at the epicenter of pop culture and will continue to define the future of entertainment.

September 18, 2019

The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.

September 18, 2019

The Recording Industry Association of America (RIAA) released a report that shows that in the first half of 2019, the U.S. Latin music business continued to grow at a double digit pace.

September 18, 2019

NewSchools Venture Fund released a new report, Talented, Passionate and Underrepresented: Investing in Latino Edupreneurs. Informed by a combination of qualitative and quantitative research, the goal of the report is to better understand the reasons why there are so few Latino education innovators, and what education philanthropies can do to better support them.

September 17, 2019

More than two-thirds of advertisers (69 percent) have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new ANA report.

Latest News

September 18, 2019

Entravision Communications Corporation announced the appointment of Robert McCauley to Senior Vice President of Integrated Marketing Solutions

September 17, 2019

To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 214 notable, publicly-disclosed marketing leadership moves in the first half of 2019.

September 17, 2019

Nuestra Vision, a Spanish language TV network who offers 100% Mexican premium programming to Mexican, Mexican-American and Hispanic audiences living in the US, continues to expand its reach through the release of its free digital mobile app for iOS and Android devices.

September 17, 2019

By Gonzalo López Martí - Creative director, etc./LMMiami.com

  • If you read my columns frequently, you already know that intellectual property is one of my obsessions.
  • I am a staunch defender of private property, intellectual or otherwise.
  • However, I tend to believe that originality is overrated.
September 17, 2019

Entravision Communications Corporation announced the appointment of Erin Voden as Senior Vice President of Integrated Marketing Solutions for its Washington, D.C. market, effective immediately.

September 14, 2019

Most CMOs are familiar with the "language of the C-suite." Tasked with more responsibility for the entire company, CMOs and marketers have learned that words that are appropriate to use with their peers and other marketers — clicks, views, opens, downloads — don't work in the C-suite. That's where being able to effectively communicate using words and phrases such as "profit and loss" (P&L), "return on investment" (ROI), and other finance-related lingo is the cost of entry.

September 14, 2019

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising.

September 14, 2019

The retail experience of the future is personalized, but what actually resonates with consumers? How can retailers deliver personalized experiences at scale? In this episode, research experts Joe Beier and Rachel Bonsignore from research firm GfK share insights from their latest study.

September 14, 2019

The demographic profile of women who give birth in the United States is changing. This is due in part to shifting immigration patterns, but also to notable changes in birth rates among some groups, according to a Pew Research Center analysis of newly released data from the National Center for Health Statistics.

September 13, 2019

The first step to winning a person's heart and mind is being relevant, engaging, and eager to capture her attention. It's the same drill for advertising. Above all, advertising creative is the most important factor for influencing behavior and driving sales.

September 13, 2019

Client management is an important counterpart to an agency’s new business program. Even the best new business program can be undone by an unsustainable client load and mismanaged agency-client relationships. On the flip side, client management may be challenged by poor qualification and inconsistency in your agency’s new business processes. For the best results, agencies should have both pieces in place.  by Mark Duval / The Duval Partnership

September 13, 2019

 L'ATTITUDE, a top-tier business and media event, and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.

September 13, 2019

Univision Los Angeles, part of Univision Communications Inc., announced new programming for KTNQ 1020-AM. Starting this week, the new KTNQ 1020-AM programming slate will cover subjects important to the Latino community in the City of Angels, including sports, community empowerment, politics, health and personal finance.

September 12, 2019

'How will the end of Game of Thrones impact HBO’s subscriber base?' was a question frequently heard over the last few months as the show wrapped up its final season. It isn’t an unusual question. Channels often face a wave of cancellations when a big show ends – or even after a season finale.  by Anjali Puri - Global Director, Qualitative Offer and Expertise / Kantar

September 12, 2019

This report presents statistics on health insurance coverage in the United States based on information collected in the Current Population Survey Annual Social and Economic Supplement (CPS ASEC) and the American Community Survey (ACS).

September 12, 2019

The advertising industry, struggling to find ways to generate growth, has instead turned on itself, extracting value from partners rather than finding better ways to provide value to customers. The outcome is predictable, and the consequences may be difficult to reverse.  By Michael Farmer

September 12, 2019

An overwhelming majority (67%) believe ethics in journalism will be worse during the 2020 presidential campaign. When asked about the impact unethical journalism has on the country

September 12, 2019

Univision announced the U.S. premiere of “La Usurpadora” (The Usurper), one of the most popular dramas of all time and the first series of “The Collection,” an anthology of timeless classics reimagined for today’s audiences.

September 11, 2019

The ANA (Association of National Advertisers) announced the creation of a new division dedicated to ensuring that the industry’s measurement systems are aligned to the business and measurement agenda of marketers.

September 11, 2019

Chiqui Cartagena has joined The Conference Board as Chief Marketing Officer and Leader of its Marketing & Communications Center.  Cartagena comes to The Conference Board from Univision Communications Inc., where she held multiple leadership roles.