Top News

July 18, 2018

With declining ratings and Univision’s poor financial state grabbing headlines of late, Lee emerged as a central figure among those seeking to put a finger on why Univision now lags Telemundo at both 9pm and 10pm weeknights.  By Adam Jacobson

July 18, 2018

In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.

July 18, 2018

Do gendered social norms influence survey reports of “objective” economic outcomes? This paper compares the earnings reported for husbands and wives in the Current Population Survey with their “true” earnings from administrative income-tax records.

July 18, 2018

Call it a target market, tribe or online community: In all cases, building an audience for your tech products, services or solutions is key to maintaining a competitive edge

July 18, 2018

back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.

July 17, 2018

Isaac Lee has resigned from his post of Chief Content Officer at Univision.  This comes on the heels of him being removed from the same position at Televisa a couple of months ago.

Latest News

July 17, 2018

By Gonzalo López Martí  - Creative director / LMMiami.com

  • Most Latinos like yours truly came to this country to put in our rearview mirrors assorted forms of political and economic folly, oppressive revolutions, deranged populism, rampant kleptocracy, obtuse socialism, alarming ineptitude, magical thinking, cringe-inducing cult of personality, style without substance and farándula governments.
July 17, 2018

Entravision Communications Corporation announced it has appointed Rodrigo Margain as Vice President of Sales & Business Development Mexico

July 17, 2018

Millennials expect more from brands. From the shoes they wear to the coffee they Instagram, brand choices are increasingly used to project values in public and online, elevating the need for brands themselves to be value-conscious.

July 17, 2018

Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. Our recently released Nielsen CMO Report 2018 sheds light on the strategic and organizational challenges CMOs face as they adapt to unprecedented change in the marketing landscape.

July 17, 2018

Different brands in different categories require different growth solutions. This fact should go without stating, but why then do so many people seem intent on applying a one-size-fits-all solution? If everyone follows the same growth strategy it is a recipe for stalemate, not checkmate.  by Nigel Hollis

July 14, 2018

This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.

July 14, 2018

In our report How Disruption Can Fuel Brand Growth we argue that significant brand growth results when a brand does something different that challenges established category rules or existing brand perceptions. But how does that fit with the need for brands to build consistent memories and brand assets?  by Nigel Hollis

July 14, 2018

The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.

July 14, 2018

Setting your team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. As a result, they’re working at cross purposes like the runners in Monty Python’s “100 Meter Dash for People With No Sense of Direction.”

July 14, 2018

African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population. And that number is growing—quickly. In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans and Hispanics together will comprise 50% or more of the population.  

July 13, 2018

In federal court in Brooklyn, US Imagina, LLC (“Imagina US”) pleaded guilty to a criminal information (the “Information”) charging it with two counts of wire fraud conspiracy in connection with the participation of two of its senior executives in schemes to pay more than $6.5 million in bribes to high-ranking officials of the Caribbean Football Union (“CFU”) and four Central American national soccer federations to secure media and marketing rights to those federations’ World Cup qualifier matches. 

July 13, 2018

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

July 13, 2018

Has FCC Chairman Ajit Pai's championing of "AM revitalization" through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente ... says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family's Q Broadcasting is soaring in Central Florida. We learn all about Q's new heights in this Hispanic Radio Podcast hosted by RBR+TVBR's Adam Jacobson.  Courtesy of Radio & Television Business Report

July 13, 2018

The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.

July 13, 2018

Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy sitting next to me on the airplane noticed it and asked me about the conference. I told him it’s a series of nonprofits across the country that run conferences for women from all industries to talk about leadership, fairness, and success. He then surprised me by saying, “I’m all for equality, but I’m not sure what good a conference will do.” Done with the conversation, he put on his headphones, content in his cynicism as I stewed, trying to come up with the best, albeit incredibly delayed, response.

July 12, 2018

Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.

July 12, 2018

According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen. 

July 12, 2018

The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.

July 12, 2018

Community Marketing & Insights (CMI) has released its 12th Annual LGBTQ Community Survey® report. 40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year's study, helping to gain wide representation from across the community.

July 11, 2018

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.