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August 08, 2020

Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic.

August 08, 2020

Clipped by shrinking budgets and C-suite demands to demonstrate ROI for all their expenditures, marketers now face a curveball the likes of which they have never seen before: dealing with the marketing impact of COVID-19 and radical changes in consumer behavior. There will be winners and losers when the dust settles, and the media-spending decisions that marketers make now will have implications well into the future.

August 08, 2020

With mobile accounting for more than two-thirds of US digital ad spending, the pandemic's economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

August 08, 2020

The biggest advertising agencies can be found in the largest metropolitan areas in the U.S. Since the days of Mad Men, Adland has been firmly centered in cities where trends are set, where art and culture thrive.  Somewhat ironically, for an industry stunted at diversity and inclusion, advertising feeds on the vibrant cultures that coalesce in urban America. So, what does the advertising industry look like without big cities? That’s a question we may be asking ourselves as the pandemic radically changes our ways—and locations—of working.

August 07, 2020

Fast-paced changes have upended FMCG/CPG operations. Predicting demand today is increasingly complex given ongoing shifts in consumer behavior. Does your data re ect pandemic-driven shifts, or tell you what to plan for next?

August 07, 2020

The WGAW’s Inclusion and Equity Group has released its third Inclusion Report to call attention to the lack of inclusion and equity in the entertainment industry, providing detailed data on the status of writers from historically underrepresented groups.

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August 07, 2020

The WGAW’s Inclusion and Equity Group has released its third Inclusion Report to call attention to the lack of inclusion and equity in the entertainment industry, providing detailed data on the status of writers from historically underrepresented groups.

August 07, 2020

Televisión Dominicana has teamed up with sister network Cinelatino to honor the Dominican Day Parade with a televised “parade” of popular films from the Dominican Republic. Starting on Saturday, August 8, at 3 p.m. ET / 12 p.m. PT on Televisión Dominicana and continuing on Sunday, August 9, at 7 a.m. ET / 4 p.m. PT on Cinelatino, the event, dubbed Parada de Cine Dominicano, pays homage to the directors, talent and culture of the Caribbean country, and celebrates what it means to be Domini

August 06, 2020

In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the automotive industry, like many others, during the novel coronavirus (COVID-19) pandemic. With a rising number of cases in states across the country, many consumers remain cautious. Digital will become more important than ever before, and multicultural consumers—who are younger and more digitally connected than the general population today—will become important leaders in this more digital future.

August 06, 2020

s members of Generation Z (born 1996 to 2012) grow up and start to spend, consumer-packaged-goods (CPG) companies and retailers need to recognize that they are more than just a younger version of millennials (born 1980 to 1995). They are coming into adulthood with a distinct sensibility. That is one of the conclusions in our latest research report, The new age of the consumer.

August 06, 2020

NGL Collective has announced a strategic partnership with Data Management Platform, INFINIA, to offer advertisers greater one-to-one brand connections with the digitally-connected U.S. Latinx audience. 

August 05, 2020

The coronavirus outbreak has significantly harmed the finances of U.S. Hispanics. As the nation’s economy contracted at a record rate in recent months, the group’s unemployment rate rose sharply, particularly among Hispanic women, and remains higher among Hispanic workers than U.S. workers overall.

August 05, 2020

Why connecting data is the key to building exceptional and engaging moments

August 05, 2020

Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.

August 05, 2020

US states are pulling various levers to address rising drug prices. An analysis of public databases and interviews with experts show us the areas under focus, the stakeholders that could be affected, and what strategies they should consider.

August 04, 2020

Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success.

August 04, 2020

No longer shareholder-centric, today’s true CEO exceptionalism calls for leaders who are nimble and innovative—visionaries who model trust and empathy and embrace creative tension in the face of an ever-changing business landscape.

August 04, 2020

New analysis from Kantar reveals that the road to brand growth is nuanced, and brands should do more than just focusing on salience.  by Nigel Hollis

August 04, 2020

Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason

August 01, 2020

COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.

August 01, 2020

Those who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims

August 01, 2020

Tony Hernandez founder of the Immigrant Archive Project (IAP) and Daniel Godoy resume the storytelling of Immigrants in the USA.

 

July 31, 2020

Many student groups are changing their names to use "Latinx" instead of "Latino" and "Latina."

July 31, 2020

Hispanic Americans face plenty of challenges as it is. The last thing we need are English-speaking progressives 'wokesplaining' how to speak Spanish.

July 31, 2020

While some have embraced Latinx, there has been push back from Latinos in the U.S.

July 31, 2020

y now, most people who have attended a wealthy college — or those who tuned into the Democratic presidential debates — have likely heard or seen the word “Latinx.” The anglicized Spanish term is the latest attempt of gender activists to impose their perverse ideology on the rest of the culture — and on Spanish speakers in particular.