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adn 4 2009
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EL Blog - Elevating the
November 07, 2009
Latest News
Orange Advertising Network launches in the US and Latin America.
Nov-06-2009
Mundo sin Barreras powers up wtih corporate sponsorship and celebrity members.
Nov-06-2009
The American Heart Association launches Go Red Por Tu Corazon at the Latin Grammy's.
Nov-06-2009
Editorial Ultramar launches Miami Hispanic Poetry Collection.
Nov-06-2009
Internet Innovation Alliance launches ‘IIA en Español’.
Nov-06-2009
Struggling Consumers say Companies Connect by driving sales via Cause.
Nov-05-2009
Significant gap in Minority Representation in Tax.
Nov-05-2009
Latin GRAMMY Awards attracts sponsor in 2009.
Nov-05-2009
Latin American Businesses look to past in adapting to Current Economic Downturn.
Nov-05-2009
The Personality of 'Recession-Proof' Holiday Spenders.
Nov-05-2009
Digital Out-of-Home ad revenues to grow from $2.2B in ‘09 to $3.7B in ‘13.
Nov-05-2009
Univision partners with MasterCard to deliver Prepaid Financial Services.
Nov-04-2009
Julio Cesar Chavez Campeones opens restaurant.
Nov-04-2009
Within Ad Supported Media - Radio Reach is 2nd only to Live TV.
Nov-04-2009
69% of companies will increase spending in Market Intelligence.
Nov-04-2009
A Pocket Guide to Social Media and Kids.
Nov-04-2009
Untangling Brand Equity, Value, Assets and Health.
Nov-04-2009
Youth Purchases swayed by Brands' Support of Causes.
Nov-04-2009
Stress having an impact on Families, Hispanics.
Nov-04-2009
Estrella TV launches ‘Estrellas Hoy’.
Nov-04-2009
News this week...
 
 
This Week's Article

Beyond Acculturation II

The last time I posted here, I proposed that the world of U.S. Hispanics is so multi-dimensional, so complex, so much about living in multiple subcultures, that we now have to get beyond the initial simplifications marketers relied on to label and segment them.
Full Article...

 
Poll It
Hispanic Ad's Current Poll
Any advertising activity left for Q4 2009 at your agency?

No
Yes

 

Univision 2009
Terra 2009
Azteca America 2009
Impremedia 2009
EVC 2009
Futbol de Primer 2009
Hola 2009
PRNewswire 2008-2009
Andres Cantor 2009
Citadel Media 2009
Circulo Creativo 2009
Had Green 2009
WWP 2009
WDNA-FM 2009
 
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