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February 15, 2020

Insights from a new CMO study of more than 400 marketing organizations across the globe illuminate how top CMOs and companies are organizing and operationalizing their marketing functions to succeed in today’s disruptive business climate while providing a roadmap for critical planning and decision-making needed to ready and evolve modern marketing organizations for the future.

February 15, 2020

Since 2009, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital, has led an effort to improve diversity and inclusion across its locations. The Memphis-based nonprofit's leaders conduct regular employee surveys and focus groups, and they have established "business resource groups" they call BRGs, that bring together staff from underrepresented populations to help with recruitment, retention, and community relations. ALSAC managers receive regular training on diversity and inclusion, and division heads work with human resources to measure progress.

February 15, 2020

We hear a lot in the news these days about how big companies are both challenged by and responding to the threat from start-ups. In many cases, start-ups are lauded as more consumer-focused and agile. As a result, big companies have set up small units designed to mimic the start-up model, but is this truly a recipe for success?   by Phil Sutcliffe - UK Board Director / Kantar

February 15, 2020

Talk about brain waves. Emotions, of course, are neurohormones, chains of amino acids produced mainly in the hypothalamus to carry messages throughout the brain and the rest of the body. It takes about six seconds to synthesize a human emotion, according to the neuroscientists at 6seconds.org, a nonprofit organization that promotes "emotional intelligence." Each chemical burst lasts between four to seven seconds, from the time it's produced until it's completely broken down and absorbed.

February 15, 2020

Will the sports industry be filled with golden opportunities during an Olympic year? Deloitte’s US sports leader Pete Giorgio gives his play-by-play of the biggest trends shaping up for 2020.

February 14, 2020

LatinoBaseball.com relaunches February 10 with a more viewer-friendly redesign, revamped content and a renewed commitment to chronicling the growing presence and strong contributions of Latinos in the Major Leagues, the Caribbean and beyond.

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February 14, 2020

Many of the historic artifacts at The Clemente Museum in Pittsburgh honoring the late Hall of Famer and Pirates icon Roberto Clemente will be on display at the Sports Museum of Puerto Rico (Museo del Deporte de Puerto Rico) in Guaynabo, P.R., from February 21 to April 30, 2020.

February 14, 2020

Even though Hispanics over-index on the usage of many products and services, and even though they demonstrate higher Lifetime Value, the market does not command marketing shares of budget commensurate to its share of the population.  US Hispanic ad spend is at 6% of the total US ad spend, while comprising 20% of the market and even more across key demographics.  Why is that?

February 13, 2020

There are countless ways in which the internet and e-commerce have transformed the way brands do business. Yet despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as the statement is, many brands are exploring their options as they seek the best route for succeeding online.

February 13, 2020

Estrella Media, Inc announced the appointment of radio veteran Eddie León, as executive vice president, Radio Programming effective immediately.

February 13, 2020

WAPA Television, a broadcast network in Puerto Rico, along with its U.S. cable network arm WAPA America, have officially partnered with the Latina empowerment brand Spiritú to launch a limited-edition gift box specifically curated for Puerto Ricans and Hispanics both on the Island and mainland U.S.

February 13, 2020

Cacique Inc. announced it has named award-winning agency GALLEGOS United as its agency of record (AOR) for advertising. GALLEGOS United will be Cacique's lead agency driving overall brand strategy, creative development across all media channels & social media. The agency's work on behalf of the brand is expected to begin immediately.

February 13, 2020

Nielsen and Entravision announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint.

February 12, 2020

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.

February 12, 2020

The cookie-less future is barreling down upon our industry. Project Rearc seeks to rearchitect digital marketing to drive our industry forward while aligning the interests of consumers, businesses, and governments.

February 12, 2020

Entravision Communications Corporation announced the extension of its long term partnerships with Oswaldo Diaz and Eddie “Piolín” Sotelo. Entravision entered into a new two-year affiliation agreement with Oswaldo Diaz for his hit “El Show de Erazno y La Chokolata” to be carried on its radio stations. Also, under the separate agreements, Entravision has extended its programming and advertising representation agreement with Eddie “Piolín” Sotelo and his hit midday program, “El Show de Piolín.” Piolín’s contract extension will run through December 2020.

February 12, 2020

South Korean filmmaker Bong Joon Ho—who took the stage as a winner four times for the film Parasite—earned the most time on screen during Sunday night's telecast of the Academy Awards, according to data from Hive's Celebrity Model. The remainder of the top 10 consisted of winners (Joaquin Phoenix, Brad Pitt, Laura Dern), presenters (Steve Martin, Chris Rock, Kristin Wiig, Maya Rudolph), and some celebs wearing multiple hats (Elton John as a winner and performer; Taika Waititi as a winner and presenter).

February 11, 2020

It’s no secret that marketing has undergone a massive transformation in recent years. Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.

February 11, 2020

I really wonder about the long-term effectiveness of Burger King’s promotions, including the famous Whopper Detour promotion. I don’t care that Detour won the Titanium Grand Prix at Cannes, I cannot help but feel that this sort of marketing is a recipe for weakness, not strength.  by Nigel Hollis

February 11, 2020

Employers in the United States are increasingly in pursuit of workers who are adept in social skills, like negotiation and persuasion, and have a strong grounding in fundamental skills, such as critical thinking and writing. In the past nearly four decades, employment in the U.S. has expanded most rapidly in jobs in which these skill sets are most valued. Jobs attaching greater importance to analytical skills, such as science, mathematics and programming, are also hiring workers at a brisk pace.

February 11, 2020

By Gonzalo López Martí  - Creative director, etc. /  lmmiami.com

  • “Low-hanging fruit.”
  • “Where the rubber meets the road.”
  • Corporate clichés come in all shapes and sizes.
February 11, 2020

Millions of years of evolution have shaped our brains, with nature selecting for many adaptive and energy-saving, if imperfect, shortcuts. Some are easy to spot—for example, how we systematically fall for optical illusions and how our loss-aversion reflex biases our choices. Other ancient shortcuts trip us up in subtler, more personal ways.

February 08, 2020

Amidst a decline in CMO tenure, companies weigh promoting from within or hiring from outside the organization

February 08, 2020

Direct-to-consumer (DTC) and startup brands have been eating away at the margins of long-established legacy brands for years. From belts to booze to Keto snacks, no industry sector is safe from the onslaught, which is just beginning.

February 08, 2020

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

February 08, 2020

AI isn't just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It's also an increasingly vital tool for brand marketers. AI isn't just about making jobs seamless but enabling the right message to find the right person at precisely the right time — while also making the process of purchasing, learning, or engaging online and offline a lot easier.