An examination of Facebook and Instagram campaigns measured by Kantar Millward Brown finds longer-term brand impact is boosted when brands communicate in a more personable and human way. How do you do that? Think of the audience as human beings to be engaged not targets to be cajoled. by Nigel Hollis
In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.
Univision Communications Inc. announced the appointment of Antonio Roman to senior vice president, Local Media New York Sales for Univision New York. Roman will lead the company’s NY-based sales teams across TV, Digital, Radio and Experiential Marketing.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- Last week I waxed poetic about the Hollywood film industry and its blatant double standards.
- The self-proclaimed hotbed of progressive liberalism where greed, sexism, bullying and the exaltation of gun violence is the order of the day.
- Granted, we ad people might not have the highest moral cred to point fingers when it comes to hypocrisy.
- In the ad biz we’re all staunchly anti-tobacco until Philip Morris sends us an RFP.
- Our principles are malleable to say the least.
- In any case, let’s move west of Madison Avenue and north of the Hollywood hills.
- Welcome to Silicon Valley.
A new analysis by Korn Ferry shows that while there are still very few Hispanics on large corporate boards, there are signs of improvement. The study finds that the percentage of Hispanics on Fortune 500 Boards has remained stagnant since 2015, with 2.6 percent of board members being Hispanic as of summer 2017, and 2.5 percent at the end of 2015. Three-quarters of Fortune 500 companies have no Hispanic board members.
Customer behavior and purchase decision-making is growing increasingly complex, driven by multiple factors that include accelerated mass adoption of new technologies and mobility, according to KPMG. In a new KPMG report, Me, My Life, My Wallet, the firm introduces a new customer engagement framework that is designed to help businesses understand the forces that influence decision-making and preferences of today’s customers.
RAZE, the Hispanic digital media and production company founded by “Modern Family” star Sofia Vergara and seasoned industry leaders Emiliano Calemzuk and Luis Balaguer, was the recipient of the first-ever PromaxBDA Latin America’s “Game Changer Award.”
After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience stores— outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.
Digital marketers are being taken to the cleaners. Roughly half of all digital campaigns use multiple data sources, according to a study out today by Forrester. That would include email. But they lack clarity into data sources and what they are buying.
It’s no secret that in addition to traditional television, viewers also have access to a plethora of Subscription Video On Demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.
In the fourth episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: The customer.
Production has begun in Mexico City for Telemundo’s officially authorized series based on the life of internationally renowned music superstar and Grammy award-winning multi-platinum recording artist, Luis Miguel.
The leading global research and advocacy think tank directed by Professor Stacy L. Smith at USC Annenberg announced the launch of the Annenberg Inclusion Initiative. Building on the success of the groundbreaking Media, Diversity & Social Change Initiative, a driving force in the effort for more diversity both on screen and behind the camera, the Annenberg Inclusion Initiative will represent a broader mission that will include music.
American consumers’ status as a device-dependent nation closes 2017 with strong momentum and some important firsts in terms of demographic and usage shifts according to Deloitte’s 2017 “Global Mobile Consumer Survey”.
According to a recent New York Times article few people can accurately draw the logos of well-known brands like Starbucks, Wal-Mart and Burger King. But the study conducted by Signs.com may not be as important as it first appears. The important thing about a logo is that it be recognized and associated with the right brand, not that it can be recalled in detail. by Nigel Hollis
A new study from InMoment reveals that despite the convenience of shopping online and high satisfaction with digital-only retailers, consumers still value the in-store experience and human contact.
Univision Communications Inc. (UCI) announced that Roberto Ruiz has been promoted to executive vice president, Research, Insights and Analytics, effective immediately. Ruiz will continue to report to Jessica Rodriguez, chief marketing officer, and will remain based in New York.
Ascential, parent of The Cannes Festival of Creativity is restructuring its Lions awards program, eliminating more than 100 subcategories in the process. The Lions festival will also be shorter — by three days — going forward. The company has been under pressure to restructure from holding companies and agencies that have concluded the annual awards program had become too bloated with awards that made little sense, were too expensive and were generally too complicated a process.
Republica marks its 11th anniversary having recently won a total of 27 industry awards, including three National ADDY Awards, nine W³ Awards, and 15 Davey Awards. The awards honor excellence in creative, social and digital.
Univision Communications Inc. (UCI) launched the Univision Foundation, a non-profit public charity with the mission of promoting the well-being of the Hispanic and multicultural communities served by UCI’s owned and operated platforms and partner organizations.
Endemol Shine North America’s Spanish-language division Endemol Shine Latino is joining forces with Mexico City-based production company Boomdog to form Endemol Shine Boomdog.
Univision Communications Inc. announced the appointment of Ignacio Meyer to senior vice president of Music. Building on UCI's integrated music strategy, Meyer will focus on driving its global strategy and developing business opportunities for UCI’s portfolio and music industry partners.
GroupM announced the appointment of Marissa Jimenez to President of MODI Media, GroupM's advanced TV advertising specialty business.
Campbell Soup Company has appointed Monica Diaz Chief Diversity and Inclusion Officer.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- You know what they say: in Hollywood nobody knows anything.
- The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
- The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
- The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.
Azteca America will broadcast for the third consecutive year the most eagerly anticipated beauty pageant of the year: Miss Universe, one of the most famous international competitions now in its 66th year and featuring participants representing over 90 different countries.