Top News

October 13, 2018

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry.  The ANA has sent the following letter to its members.

October 13, 2018

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

October 13, 2018

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

October 13, 2018

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

October 13, 2018

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

October 13, 2018

Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns

Latest News

October 12, 2018

Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.

October 12, 2018

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

October 12, 2018

HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.

October 12, 2018

Primo TV (Vme Media Inc.) announces the premiere of season 2 of its original scripted series: [email protected] The 13-episodes will run every Thursday at 9pm on Primo TV.

October 12, 2018

Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.

October 12, 2018

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

October 11, 2018

Turkish drama series “Entre Dos Amores” premieres Wednesday, October 17 on UniMás.

October 11, 2018

Attribution is a puzzle that many marketers haven’t cracked.

October 11, 2018

The Interactive Advertising Bureau (IAB)  released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).

October 11, 2018

Sizing the gap between brand promise and brand experience. Disappointments.

October 10, 2018

The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.

October 10, 2018

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday's Hispanic TV Summit.

October 10, 2018

Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.

October 10, 2018

SOMOS Group announced the creation of SOMOS Films, company dedicated to the production of feature films in Spanish.

October 10, 2018

The ongoing evolution of the Chief Marketing Officer role is a topic that frequently dominates panels at ad industry events. According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

October 10, 2018

The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

October 09, 2018

By Gonzalo López Martí  - Creative director, etc / LMMiami.com

  • A Pyrrhic victory: one in which the winner’s losses are as great as those of the defeated*.
  • Or even greater.
  • See, there’s a problem with Pyrrhic victories: sometimes they are not manifest at first glance.
  • They come disguised as tactical wins.
October 09, 2018

Cinelatino will celebrate its 20th anniversary with three-day marathon of the biggest and most popular blockbuster hits from across Latin America, Mexico, and the Caribbean, beginning Friday, October 12, at 8:00am ET.

October 09, 2018

Jorge A. Plasencia, co-founder, chairman and CEO of Republica Havas, was recognized by the Hispanic Public Relations Association’s (HPRA) with its 2018 ¡BRAVO! Pioneer of the Year Award. The HPRA National ¡BRAVO! Awards are one to the most prestigious awards in U.S. Hispanic communications and marketing.

October 09, 2018

With AARP turning into an undisputed winner and in a combination of wins that straddled public affairs, media events and not-for-profit communications, d expósito & Partners, and its client AARP, walked away with three of the 2018 National ¡Bravo! Awards at this year’s New York ceremony of the Hispanic Public Relations Association.