Curacao launches New Improved In-Store Experience

Curacao, a Hispanic-centric retailer on the West Coast serving diverse communities in Los Angeles, Las Vegas, Tucson and Phoenix, is rolling out a series of initiatives to attract Hispanic millennials and reposition the company as the premier Omni-channel shopping destination for the new generation of Hispanic America.

The company shift encompasses internal and external initiatives tailored to modernize, engage and advance the customer experience. This will be accomplished through the promotion of aggressive competitive pricing and interest beat guarantees, implementation of progressive store policies and enhancement of the stores’ interiors with contemporary features and technology.

“Our customers are rapidly changing and we are evolving with them. We have conducted extensive research to understand their needs and uncover any areas of friction. As a result, we have designed a company-wide change initiative to improve their experience and meet their expectations,” said Ariela Nerubay, Curacao’s CMO.

In the coming months, Curacao will be introducing new product launches from premiere brands including Samsung, LG, Kate Spade, RayBann and Michael Kors, as well as strategic in-store partnerships with top Latino brands, including Univision Deportes, Pantaya and Los Angeles Football Club, to ensure customers receive a tailored shopping experience.