April 12, 2018

Hitsbook, a user-generated content and media company, formally launched a U.S. division where it will serve the both the US and the Pan Regional Latin American markets.

The imminent opening of its US headquarters will be spearheaded by Chief Regional Officer Ruben Mendiola, a seasoned business executive with two decades of expertise leading media and marketing organizations.  

“The world is changing rapidly and antiquated ways of reaching consumers no longer work,” said Mendiola.  “For that reason I’m incredibly excited to support and lead the Hitsbook team and spearhead our efforts across these critical markets, serving as a change-agent for the UGC space and bringing fresh solutions to our valued client partners.”


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