How to create content. A cheat sheet.
November 6, 2018
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Is it meant to change minds about a product, service, brand or politician?
- Is it meant to sell?
- Is it meant to inform?
- Is it meant to be didactic?
- Is it meant to entertain?
- Shelf life: is it evergreen?
- Shelf life: is it topical/seasonal?
- Is it meant for adults?
- Is it meant for teens?
- Is it meant for kids?
- Is it meant for all of the above (adults, teens, kids)?
- Is it meant for a certain demographic such as, say, young moms, soccer fans, Hispanics, LGBTQ?
- Is it funny, serious, romantic, tragic, emotional?
- Is it supposed to be funny?
- Is it supposed to be serious?
- Is it supposed to emotional (as in romantic or tragic)?
- Is it supposed to be fiction?
- Is it supposed to be reality?
- Will it be distributed through paid media?
- Will it be distributed through earned media only?
- Will it be long form?
- Will it be short form?
- Must it be viewed with audio on, e.g., music video?
- Can/must it be viewed on mute, i.e., does it require subtitles?
- Will it be distributed on-air?
- Will it be streamed on-line?
- Will it be streamed on mobile?
- Will it be taped for future broadcast, download or streaming?
- Will it be broadcast live?
- Will it be livestreamed to mobile devices?
- Can it be viewed in public, eg; riding public transportation?
- Will it require privacy to be viewed, eg; on toilet?
