"Andres has a reputation that precedes him based on his deep understanding of the Hispanic marketplace and ability to translate that into campaigns that drive results for brands and organizations," said Isabel Rafferty, Founder and CEO of Canela Media. "In its infancy, Canela.TV has already surpassed initial goals and results and we are confident that under Andres' leadership, we can become the leading entertainment platform that connect brands in a mindful way with the US Latino audience."
"With media consumption habits quickly changing across the board, Canela Media is disrupting the marketplace by focusing on the consumer and the future," stated Rincon. "It's an incredible opportunity to join the Canela team at this pivotal time of growth and I'm excited to be part of building a brand based on core values of innovation, excellence and relevance to the U.S. Hispanic market."
Reporting directly to Rafferty, Rincon will be based out of New York City and be responsible for supporting budget aspects of the P&L and help lead all sales for the company's East Coast clients, working closely with Matt Montemayor, Canela Media's, Vice President of Sales leading the West and Central regions.