October 27, 2017

Cubavera, Perry Ellis International’s Latin menswear brand, celebrates Latin culture with the launch of the Wear Your Heritage web series. The campaign focuses on sharing the individual #SoyLatino stories of influential celebrities, athletes and community leaders and unveils what it is that connects them to their Hispanic culture.

“A company founded in its signature tropical linen guayabera, Cubavera has its Hispanic roots to thank for the success the brand has experienced in the U.S. For that reason, it is important that we celebrate Latin culture and honor our diversity and the significant contributions of our fellow Latinos,” said Oscar Feldenkreis CEO and President. “The Wear Your Heritage: #SoyLatino campaign is a call to all Latinos, spearheaded by celebrity influencers, to share their #SoyLatino story and how individuals proudly ‘wear their heritage’ in both their personal and professional lives.”

Much like a guayabera tells a story through its unique linen, colors and embroidery, the journey of each Latino is similarly marked by his/her country of origin and individual path. In honor of this journey, the Wear Your Heritage web series, found at https://www.cubavera.com/features/soy-latino/, connects Latino icons such as famous Cuban band Orishas, telenovela heartthrob Erick Elias, Univision’s Chef James, actors Gabriel Coronel, William Valdés and professional baseball players Jonathan Villar and Jose Berrios to their heritage. Throughout the series, influencers will tell the story of their upbringing, cultural background and how they are breaking barriers in their respective industries as Latinos. Stories of each influencer’s journey and childhood memories will culminate with how the Cubavera brand represents the Hispanic journey and lets individuals ‘wear their heritage’. The campaign includes a social component with a call to action for Latinos to share their stories with @Cubavera via the #SoyLatino hashtag.

Cubavera recognizes the strides Hispanics have made in all facets of American culture and in integrating Latino fashion, entertainment and more into mainstream America. And, remembers the beauty that persists in Latino home countries throughout Latin America and the Caribbean. Cubavera invites Latinos to celebrate Latin culture alongside them.

Follow the web series CLICK HERE.



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