November 07, 2017

Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced.


GRAND PRIZE WINNERS

African-American
•    Ford, “Shopping,” UWG (UniWorld Group)

Asian
•    Xoom, “XoomLOL Comedy Series,” Keyframe, Inc.

Audio
•    Comcast/Xfinity, “Language Choice 2.0,” GALLEGOS United

Business-to-Business
•    Prudential, “Real Time Event Polling,” Prudential Advertising

Digital, Social, and Mobile
•    Netflix (Narcos), “Spanish Lessons,” ALMA DDB

Experiential Marketing
•    Square Enix, “Human by Design,” Liquid Advertising

Hispanic
•    Sprint, “Greatest Hits,” ALMA DDB

LGBT
•    MasterCard, “Restroom for All,” McCann New York

People with Disabilities
•    Jockey International, “Show ‘em What’s Underneath,” Pure Growth

Print
•    Comcast/NBC Universal, “Passing the Torch,” Burrell Communications

Total Market
•    Johnson & Johnson Consumer Inc. (Motrin), “#Women in Progress,” J. Walter Thompson

Significant Results
•    Diageo (Buchanan), “Es Nuestro Momento,” Anomaly

Best in Show
•    MasterCard, “Restroom for All,” McCann New York

 

 

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