The Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of the biggest names in entertainment, news, and information, as well as new leading-edge content creators. Scheduled for April 30-May 4, 2018 in New York City, the week of presentations will highlight innovative storytelling that taps into sight, sound, and motion, providing advertisers with unparalleled opportunities to connect with today’s audiences. IAB will serve as operator of the NewFronts, handling event logistics and marketing.
The New York City event will feature the NewFronts’ co-founders—DigitasLBi, Google/YouTube, Hulu, and Oath—alongside BBC News, Condé Nast, Disney Digital Network, ESPN, Fusion Media Group, Group Nine Media, Jukin Media, Meredith, The New York Times, Refinery29, Studio71, and Twitter. Additional digital content producers are expected to join the line-up in the weeks ahead to fill the remaining slots. Each company will produce and manage its own independent, invitation-only presentation. In addition, IAB will host a NewFronts Insights Breakfast at the end of the week to spotlight new studies on the evolving digital video landscape.
In tandem with releasing the 2018 NewFronts schedule, IAB announced plans for a second NewFronts in 2018, a West Coast marketplace designed to continue the conversation about the power of digital video with brands and agencies. This new event will be held in Los Angeles in the fourth quarter of the year.
“Advertisers’ increasing demand for innovative, original digital video programming opportunities prompted us to extend the conversations held at NewFronts, with the creation of a second event on the West Coast,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “Audiences are turning to a variety of platforms—from OTT to mobile—to engage with digital video content whenever and wherever, and marketers want to be part of this movement. The New York City roster for this spring includes media powerhouses and digital upstarts that will offer action-packed, star-studded presentations. The marketplace is sure to encourage even greater spend from brands, which increasingly recognize the dynamism of video and its valuable role in the media mix.”