The Culture Marketing Council: The Voice of Hispanic Marketing announced GroupM Multicultural President Gonzalo Del Fa has been named chair-elect of the organization. Del Fa will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.
“Gonzalo is a media maven and world-class leader who has brought strategic vision, marketing best practices inclusivity and collaboration to the CMC long before he joined the board of directors,” said current CMC Chair Isaac Mizrahi, COO and co-president of Alma. “I look forward to working with him and continuing to build a stronger-than-ever CMC.”
As President of GroupM Multicultural, Del Fa plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Mediacom, Mindshare, Wavemaker, Essence and m/Six. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers. Under Del Fa’s leadership, GroupM Multicultural handles $1B in billings from clients such as Unilever, Target, L'Oréal, General Mills, Universal Pictures, Church & Dwight, IKEA, AARP, Kimberly Clark and US Navy. Prior to GroupM, he spent time at MEC Argentina, launched MEC Bravo in 2006 and was instrumental in combining all agencies under the GroupM Multicultural banner in 2010. In 2014 Gonzalo was awarded Media Maven of the Year, in 2016 he was nominated for the Crain’s Visionary Award and in 2017 he won the Executive Leadership Award.
“I am honored and extremely excited to lead the CMC, grow the depth and breadth of our membership, and continue advocating for the strategic imperative of culture-driven marketing,” said Del Fa, who will begin his two-year term as chair in November.