Consumers will enjoy and remember the commercial, as well as your brand.
Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He's controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez's personality. The result translated the payment services into a fun experience.
“Players like Messi, Suarez and Forlan are great to connect with people. We work very hard to find the right match and create a seamless script to deliver the right message. We focus in creating memerable messaging with unique delivery,” says Dario Brignole with Shine Entertainment Media.
To learn more how to match athletes and TV personalities with your brand please contact: Dario Brignole at