Use of Social Media and Advanced Technologies for Sponsorship [REPORT]

The use of social media and technology for sponsorship activations are topics of keen interest for the ANA Sponsorship & Event Marketing Committee. A survey among ANA members provides learnings about these areas. Examples of social media used for sponsorship activations include Facebook, Twitter, and Instagram. Examples of technology used for sponsorship activations include 360-degree photography, beacons, drones, RFID, and virtual reality.

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