March 18, 2001

The Association of Hispanic Advertising Agencies (AHAA) announced it's 15 member 2001-2002 board of directors at AHAA's conference in Phoenix. Horacio Gomes, president/CEO of HeadQuarters Advertising, will lead the fast-growing organization as president and Ingrid Otero-Smart, president and COO of Mendoza-Dillon & Asociados, will serve as president-elect for this year and president for 2002-2003.

Elected to the executive committee of the Board are:

-- President - Horacio Gomes, president & CEO, HeadQuarters Advertising

-- President-elect - Ingrid Otero-Smart, president and COO, Mendoza-Dillon & Asociados

-- Immediate Past-President and Parliamentarian - Daisy Exposito-Ulla, president & chief creative officer, The Bravo Group

-- Treasurer - George L. San Jose, president & creative director, The San Jose Group

-- Secretary - Aida Levitan, co-chairman and CEO, Publicis Sanchez & Levitan

In his inaugural speech as president of AHAA, Gomes said, "Over the past few years, we have made many inroads with corporate America - awakening them to the potential of the Hispanics market. It is now time to deliver on the AHAA brand promise and to show corporate America that AHAA is the window of opportunity for them to grow in this market. I look forward to working with the board and all of the members to blaze a new trail for AHAA."

Elected to the Board for the first time:

-- Nancy Pendas-Smith, president, Conill Advertising, Inc.

Re-elected to the board are:

-- Ray Arvizu, president & CEO, Arvizu Advertising & Promotions, Inc.

-- Marta Ferreira-Pero, chairwoman and chief creative officer, JMCP Publicidad & Arnold Worldwide Partner

-- Dolores A. Kunda, vice president, Lapiz - Integrated Hispanic Marketing, a division of Leo Burnett

-- Aida Levitan, co-chairman and CEO, Publicis Sanchez & Levitan

-- Rochelle Newman-Carrasco, principal & CEO, Enlace Communications, Inc.

-- Jorge Reynardus, partner, Reynardus & Moya Advertising

-- George L. San Jose, president & creative director, The San Jose Group

-- Tory Syvrud, president, Publicis Sanchez & Levitan

-- Joe Zubizarreta, executive vice president, Zubi Advertising

The Association of Hispanic Advertising Agencies ( is the national organization of firms that specialize in marketing to the nation's 35.3 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of $458 billion.

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