BBDO In Miami Turns On Discovery Networks LatAM.

Discovery Networks Latin America/Iberia has selected BBDO Miami, a division of BBDO Worldwide Network, to handle its regional advertising for all of its six networks including Discovery Channel, People + Arts, Animal Planet, Discovery Kids, Discovery Health and Discovery Travel & Adventure.

The Miami-based panregional content provider mounted a review for its Latin America creative and media account last January. The agency decision came after a local search led by Vice President of Marketing Stephen Friedman and Off-Air Marketing Director Ariella Midolo.

“Discovery Networks is a very exciting client with huge potential for growth in Latin America; any way you look at it, Discovery Networks and BBDO Miami make a powerful team,” said Ernesto Cordobés, President of BBDO Miami. “It is like winning six accounts; each of the Discovery channels offers a unique challenge and a new creative opportunity,” added Lane Atkins, Sr. VP, Creative Director of BBDO Miami.

“DNLAI has six unique networks that reach a wide variety of target audiences; therefore, it was critical to partner with an agency that has insight into all segments of the Latin American and Iberian marketplace,” said Friedman. “BBDO Miami demonstrated its strong expertise in crafting strategic advertising initiatives for all our different markets, thus we look forward to a long-lasting and successful partnership.”