February 12, 2001

SiboneyUSA/Dallas announced that its client Quaker State Motor Oil debuted a national television campaign targeting the Hispanic consumer starting March 1. This launch marks the first Hispanic television effort by Quaker State, and confirms the company's dedication and commitment to this important consumer segment.

The advertising campaign will be a mix of television and radio spots to promote Quaker State's newest product, Higher Mileage Engine - Motor Oil. Well-known CART racecar driver, Adrian Fernandez, will appear in the TV ads. Born in Mexico, 35 year-old Adrian races world wide under the Quaker State name. "His expertise within the automotive industry makes Fernandez a natural fit to promote Quaker State's family of products, as he knows the importance that motor oil plays on and off the race track," said Tory Syvrud, president of SiboneyUSA/Dallas.

"We are very excited about this high profile campaign, as it has provided an opportunity for our creative team to develop a unique and memorable spot using leading edge production techniques," added Syvrud.

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