Offline Deals Result In Lower Online Sales In October.
October 28, 2001
Forrester Research in conjunction with Greenfield Online, announced the results of the latest Forrester Online Retail Index. According to the 22nd survey in this monthly series, total US spending on online sales decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September. Consumers spent an average of $265 per person in October, compared with $262 in September.
“Great deals — like zero-percent financing — in the brick-and-mortar world lured consumers back to the malls after a slow September, but they decreased their use of the Web to make purchases,” said Christopher M. Kelley, analyst at Forrester. “And, while they were out buying a car that they won’t have to pay for until next year, it was also convenient to pick up a sweater and CD that they might otherwise have bought online.”
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