PR Newswire’s New York City Media Workshop.

The assembled panel represented media with both Spanish and English language audiences and encompassing an international and national scope. All stated the growing importance of Hispanic Media and the important role it is playing within the Hispanic community.

Overall the panel repeated the often-mentioned issues of knowing the media being targeted and recognizing the relevance of a pitch to a specific media point and its audience demographic, in this case Hispanics in both the United States and Latin America. The panel also advised that stories being pitched must be of viable and valuable interest to Hispanics and not just a marketing promotion. All panelists also stated that healthcare issues are a growing priority and the importance of sending this information in both Spanish and English in order to reach the most viewers/readers as possible. Pitches and products of interest are those that have the Hispanic community as the main focus. Pitches and products that are self-serving or strictly promotional in nature will not be as readily received.

When asked where they thought the future of Hispanic Media was going, all stated that as evidenced by the recent purchase of the Telemundo Network by NBC and the launch of Telefutura by Univision, Hispanic broadcast media and new publications would continue to grow in importance and to strengthen their audience/readership reach.

Participants:

Carlos Santiago, Moderator
Juan Carlos Lopez, CNN en Español, New York City Correspondent
Carmen Alicia Fernandez, Managing Editor, Selecciones Magazine/Reader’s Digest in Spanish
Michael Mathis, Executive Producer, Hispanics Today