Greater Miami Chamber of Commerce Hispanic Business Seminar & Marketer Of The Year Award.

The Hispanic Business Group of the Greater Miami Chamber of Commerce will present its annual Hispanic Market Seminar and Hispanic Marketer of the Year Luncheon on Thursday, November 15. The all-day event will be held at the Wyndham Miami-Biscayne Bay, 1601 Biscayne Boulevard on the ballroom level.

The Hispanic Market Seminar is an educational program designed to provide South Florida’s businesses with key demographic information and marketing strategies regarding the Hispanic market. This year’s seminar agenda follows.

Session 1: The Minority Majority: What the Future Holds

Rick Tobin, Strategy Research Corporation

Session 2: Entertainment Marketing: Expand Your Audiences

Martin Llorens, Orci Public Relations (Los Angeles, California)

Session 3: 2001 Hispanic Market Launch for M&Ms Dulce de Leche-Caramel

Roberto E. Garcia, M&M/MARS

Session 4: Not All Hispanics Like Black Beans

Prof. Benigno L. Recarey, University of Miami, School of Business Admin.

Session 5: Challenges of Marketing to the Hispanic Market, Cliff Deeds, FedEx Express Latin America & the Caribbean

Division

Session 6: Economic Opportunities Through the Eyes of Hispanic

Business Leaders

Armando P. Boniche, Herald Research and Insights

The midday luncheon program will include the Hispanic Marketer of the Year award, to be presented by Jose Diaz-Balart, co-anchor of Telemundo-51’s Esta Manana. This award recognizes the most effective marketing campaign targeting Hispanic consumers in the State of Florida.