With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, the U.S. Census Bureau is preparing to launch a $133 million national advertising campaign to boost participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back response rate, the Census Bureau saves $85 million in follow-up with nonresponding households.
Census Bureau Director Robert M. Groves plans to unveil the national campaign to national and regional partners, advisory committee members and the media during an event hosted by CBS sports broadcaster James Brown.
The event will provide an exclusive viewing of the television, radio, print, online and outdoor advertisements, as well as updates on other outreach efforts, such as the Census in Schools program, "Portrait of America" Road Tour, and the national and regional partnership programs targeted at reaching hard-to-count populations. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 languages.
There will be a live webcast of the campaign rollout, accessible via the Census Bureau's online press kit available at
http://2010.census.gov/news/press-kits/advertising-campaign-launch/adlau...> after 8 a.m.