April 09, 2011

The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.

Each week the site will feature 3 new landscapes to keep the consumer engaged and coming back for more.

There is also a weekly Digital sweepstakes, where the consumer can sign up each week for a chance to win a digital camera. The campaign will run from 5/5 – 6/1.

Campaign was created by Casanova Pendrill.

To view online platform CLICK on link below;
http://www.naturevalley.com/explora http://www.naturevalley.com/explora>


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