The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.
Each week the site will feature 3 new landscapes to keep the consumer engaged and coming back for more.
There is also a weekly Digital sweepstakes, where the consumer can sign up each week for a chance to win a digital camera. The campaign will run from 5/5 – 6/1.
Campaign was created by Casanova Pendrill.