Magazine Advertising Relatively Slight.
June 17, 2001
Total magazine advertising revenue for the month of June closed at $1,356,471,141, a 8.2% decrease from last year, according to Publishers Information Bureau (PIB). Advertising pages for June were 19,751, down 18.6% from last year. Year-to-date, advertising revenue decreased 2.9%, closing at $8,043,178,830, and ad pages were 121,772, down 11.0% over last year.
June 2001 vs. 2000
Five of the major advertising categories showed positive dollar growth this June, most notably in Toiletries & Cosmetics; Drugs & Remedies; Transportation, Hotels & Resorts; Automotive; and Direct Response Companies. Losses were noted for Technology; Media & Advertising; Retail; Financial, Insurance & Real Estate; Food & Food Products; Apparel & Accessories; and Home Furnishings & Supplies. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
For charts CLICK above on ‘More Images’.
January – June 2001 vs. 2000
Gains were noted in seven out of 12 categories for the year-to-date comparison, most notably in Toiletries & Cosmetics; Drugs & Remedies; Apparel & Accessories; Food & Food Products; Transportation, Hotels & Resorts; Direct Response Companies; and Home Furnishings & Supplies. Losses were noted for Technology; Retail; Media & Advertising; Financial, Insurance & Real Estate; and Automotive.
For charts CLICK above on ‘More Images’.
“Given the overall economic climate, we are pleased that the first half of 2001 closed with only a slight decline in revenue compared to last year,” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “We are also encouraged to see continued positive growth in such categories as Toiletries & Cosmetics, Drugs & Remedies, and Transportation, Hotels & Resorts.”
EFor more information at http://www.magazine.org
