Introducing the Chief Community Officer .

The increasing sophistication of consumers, new behavior-altering technologies, channel growth and media fragmentation, and the speed of transactions and innovations, among other factors, have all combined to challenge marketers everywhere regardless of company, industry, size, or geography. Every company, every brand, everyone now faces the same situation – how do we engage consumers to become brand loyalists and advocates?

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http://www.brandchannel.com/images/papers/459_DDB_final.pdf>