impreMedia integrates search-driven media platform.

impreMedia announced that it has partnered with Skyword to create demand-driven content. Skyword’s Search-Driven Media™ platform is set to broaden audience reach by providing more of the content people seek.

“With Skyword we will be able to generate on-demand content that can be leveraged across our multiple platforms.”

“We’re pleased that we can offer ours audience more of what matters to them, and at the same time connect our advertising partners with the growing Hispanic market,” stated Monica Lozano, CEO of impreMedia. “With Skyword we will be able to generate on-demand content that can be leveraged across our multiple platforms.”

The partnership will enhance impreMedia’s ability to reach and engage with key audiences by using Skyword’s Search-Driven Media (SDM) platform to create and place additional content that precisely matches consumer search. Skyword’s proprietary writer management platform provides robust, demand forecasting and efficient writer and editorial response to meet needs. The move is expected to broaden audience reach and increase search visibility across all of impreMedia’s publication websites including, www.impre.com, www.laopinion.com, www.eldiariony.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, and www.rumbotx.com. Additional benefits include improved search engine visibility, integrated content navigation, and better content integrated across social platforms.

“As people consume more information, media companies are continuously looking for innovative ways to serve communities with on-demand information,” stated Ginger Neal, SVP Digital for impreMedia. “Search gives us insight into what audiences want and need. Real time and social media tell us that opinions count and make a difference. Skyword gives impreMedia the ability to better serve and extend content channels that enables us to further expand our reach.”

“We are excited the Skyword platform now powers the first demand-driven content model for the U.S. in Spanish. After just two months, the program already reaches hundreds of thousands of Spanish-speaking news consumers through natural search, by creating thousands of conversations on topics that matter most to its audience,” said Tom Gerace, founder and CEO of Skyword.