Border Billboard announced its operation of a state-of-the-art, multi-media overhead billboard at the Mexican border crossing into San Diego, California. The new outdoor signage features two one-billion color L.E.D. video boards (18' x 25'), four tri-vision ad panels (12' x 21') two backlit panels (2' x 25') and two amber ticker displays (2' x 39').
"We've completely refurbished the structure and updated the technology of the billboard," said Jennifer Keeney, CEO of Border Billboard. "We are now selling a unique, state-of-the-art advertising opportunity to businesses looking to reach approximately 140,000 Anglo and Hispanic consumers daily who wait for 10 minutes to 2 1/2 hours as they enter our country." The San Diego/Tijuana border is the wealthiest US/Mexico border region. Residents from Tijuana spend nearly $3 billion each year in San Diego. Americans spend nearly $2.6 billion each year in Tijuana. The entire corridor population is about 5 million people, with 2 million living south of the border.
"The exciting part of this business for us is that we get to build these remarkable structures from the ground up in strategic locations across the continent," added Keeney. "The technology changes so quickly that we must always upgrade our billboards to stay ahead of the competition, as we have in Mexico. Our billboard there is the only one overhead, and it's visible across 24 lanes of traffic."