Impremedia has designated Iván Adaime as its new CEO, effective December 10th, 2018, replacing Gabriel Dantur, who will return to LA NACION, Impremedia’s parent company, where he will bring his significant expertise in digital transformation and change management.
Technology has redefined the ways we communicate, read, bank, listen and shop. In fact, U.S. adults now spend more than three hours a day using the internet and apps via computers and smartphones. That usage represents double-digit growth from last year.
June 30th marked the one-year anniversary of the dissolution of Newspaper National Network, LP (NNN) -- formerly the sales and marketing arm of the newspaper industry. As this date approached and subsequently passed without a powerful display of fireworks, it affirmed what I already knew -- change happens, marketers adapt, new media solutions emerge and the newspaper industry is no longer headline news.
The News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.
Despite Americans’ broad embrace of smartphones, mobile coupon usage has not become as widely and commonly used as might be expected.
Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.
Hispanic consumers contributed over $63 billion in total sales to the U.S. auto industry in 2015, a trend that has continued this year. A new IHS Markit Hispanic Consumer Report shows over the first three months of 2016, Hispanic consumers contributed nearly $15 billion to industry sales. However, the auto industry eschews spending with Spanish media or in the Latino community, whose purchasing power has been growing 70 percent faster than Americans’ as a whole, Henry Cisneros and Sol Trujillo wrote in the Wall Street Journal.
According to the inaugural HubCiti Publishers’ Confidence & Technology Report, the overall confidence in the sustainability of the local and regional newspaper industry has remained virtually unchanged from last year.
MH Media, a division of the Miami Herald Media Company (MHMC), announced the appointment of Michael Vinales as Hispanic Marketing Specialist.
This report analyzes the current state of Hispanic digital journalism in the United States by studying online newspapers published in the country. This research aims to identify Hispanic cybermedia and their characteristics by analyzing a series of general and specific indicators.
The New York Times launched a Spanish-language digital edition aimed Latin American readers.
If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.