Ad Agency | HispanicAd.com

Franco Sotomayor Of Puerto Rico Named ICOM President.

March 02, 2001

ICOM (International Communications Agency Network, Inc.), one of

Pregunta.com @ Enlace Communications.

March 02, 2001

Enlace Communications has won the Ask Jeeves en Español advertising campaign to launch Pregunta.com for the U.S. Hispanic market, announced Rochelle Newman-Carrasco, President and Principal, Enlace

CreatAbility Buys Stake In Worldwide Partners, Inc.

February 26, 2001

CreatAbility was one of nine independent agencies in the Southeast last week to join 90 firms from around the world in acquiring Worldwide Partners, Inc., the largest strategic business network of independent, owner-operated marketing and communications firms.

El Pollo Loco Introduces New Hispanic Ad Campaign.

February 26, 2001

Building on the momentum of last year's highly successful Hispanic advertising campaign which contributed to record system-wide sales for the Mexican chicken chain, El Pollo Loco announced the launch of a new Hispanic campaign titled "Una Locura sin Fin" or "A Never-ending Craziness/Madness."

Interpublic & True North Combine.

February 26, 2001

The Interpublic Group of Companies, Inc. ("Interpublic")and True North Communications Inc.

Grupo Samba Goes Indy On Dieste & Partners.

February 21, 2001

Dallas-based Grupo Samba has officially launched operations as an independent firm offering integrated marketing services specializing in the US Hispanic market. The firm had been incepted and began operations as Dieste & Partners' interactive unit.

Corona's Mucho Dinero Cinco de Mayo.

February 21, 2001

Corona retailers will have the opportunity to make mucho dinero this Cinco de Mayo with The Gambrinus Company's "Numero Uno Party Beer!" promotion.

Bromley Joins National Youth Anti-Drug Media Effort.

February 21, 2001

Bromley Communications has been subcontracted as the Hispanic agency of record (AOR) to Ogilvy & Mather for the multicultural National Youth Anti-Drug Media Campaign funded by the Office of National Drug Control Policy (ONDCP).

Bromley/MS&L Takes PR Week Awards.

February 19, 2001

At the recent 2001 PR Week Awards in New York City, Bromley/MS&L was recognized for its client work with both Western Union and Boy Scouts of America in the categories of Non-Profit Campaign and Multicultural Marketing Campaign of the Year.

Engaging The Next Generation: How Non-profits Can Reach Young Adults.

February 19, 2001

There is a huge untapped pool of potential volunteers and social activists in the U.S today: the 26 million young adults between the ages of 18-24. Success in reaching young adults requires you to rethink your messages, your recruiting methods and vehicles, and your expectations for volunteers.

Siboney, Sanchez & Levitan, Montemayor, True North & Publicis Selling, Buying & Merging.

February 19, 2001

According to industry sources, Siboney USA offices have been split and sold. Sanchez & Levitan has sold 49% of their company to Publicis. Publicis has acquired the Dallas and So. California assets, accounts and mindshare from Siboney. Thus, the new Publicis San & Levitan is born.

Dunkin’ Donuts Puts CreatAbility on Menu.

February 14, 2001

Miami based CreatAbility has been selected as Dunkin’ Donuts Hispanic agency of record. The agency is set to launch a series of Hispanic TV and radio spots for Dunkin’ Donuts to promote the restaurants’ breakfast sandwiches as well as other products.

Hernandez - VP @ Burrell Communications.

February 13, 2001

Roberto Hernandez has been named Vice President Account Director at Burrell Communications in Chicago. Previously, Mr. Hernandez was VP Director of Planning at Y&R Chicago .

Burger King Corporation Launches New National Advertising Campaign.

February 13, 2001

Burger King Corporation announced the debut of its new national broadcast advertising campaign. Entitled THE WHOPPER SAYS:, this new campaign marks the first effort of new advertising agency McCann-Erickson, targeting burger lovers.

Quaker State Motor Oil Targeting Hispanics.

February 12, 2001

SiboneyUSA/Dallas announced that its client Quaker State Motor Oil debuted a national television campaign targeting the Hispanic consumer starting March 1.

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