The Arvizu Advertising and Promotions team increases by three with the hires of a new Finance Administrator, Xavier Ortega; Account Executive, Carmen Ranck; and Copywriter/Translator, Myrna Mando.

Health Net of California has entered into an agreement for Ad Américas to serve as agency of record for advertising directed at California’s growing Latino population.

HBC Los Angeles, Inc., a subsidiary of Hispanic Broadcasting Corporation and La Agencia de Orci & Asociados, announced the launch of a highly targeted direct mail campaign in Fortune magazine.

Ford Motor Company named Zubi Advertising Hispanic media buying agency of record for all brands and business units nationwide. As of January 1, 2001, the Miami-based agency has been managing and implementing the consolidation of U.S.

National Latino and Jewish leaders will convene in Washington, DC, March 4-5, 2001, to explore issues of common concern and to craft a Plan of Action in order to establish a systematic and permanent cooperative relationship.

The name Conexión/ele has been selected for the Latino marketing unit affiliated with Slingshot, LLC in Dallas. The group is comprised of the account service and creative teams formerly at Grupo Cuatro Publicidad, the Hispanic managed division of Berry Brown Advertising.

Ingrid Iannotti Reyes has been promoted to Vice President Media Director of Anita Santiago Advertising, it was announced by Anita Santiago, president of the Hispanic language advertising agency based in Santa Monica, California.

The Vidal Partnership unveils a new multi-media advertising campaign today to introduce Cingular Wireless to the U.S. Hispanic market. The campaign, which focuses on the power of human self-expression, launches on network and spot television this week.

Victoria Varela Hudson, president of San Antonio-based Hispanic ad agency Cartel Creativo jumped with members of the award-winning U.S. Army Parachute Team, the Golden Knights. She joined Assistant Secretary of the Army John P.

AHAA Media University’s goal is to provide media training to AHAA member agencies staff.

Technical Skills: The Media School

Burger King Corporation announced that it has named Chicago-based DraftWorldwide as its promotional agency of record to handle all promotional and merchandising activity for Burger King on a worldwide basis.

Blackstone, a provider of prepaid products and services, has chosen Marañon & Associates as its national advertising agency to handle this year's $10 million dollar account.

To further strengthen its senior management team and provide additional support to its creative and marketing business unit, Leapnet, Inc., an Internet professional services company, announced the promotion of David Hernandez to Senior Vice President, Chief Creative Officer from Executive Creativ

One thousand of the year's best and most successful public relations programs recently vied for national honors in the 2001 PR Week Awards.

Continuing the launch begun last month of the new "An Army of One" advertising campaign, the Army will unveil its second phase of advertising.

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