Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world. 

In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss a series of TV commercials from industry giants like Uber and Facebook that attempt to acknowledge their mistakes and move on. But will these ads work?

Copa Airlines, the Panamanian Football Federation (FEPAFUT) and many popular Panamanian recording artists presented “Sube la Marea,” (“The Tide Rises”) a new tribute song for the Panama National Football team that will participate for the first time in a Soccer World Cup.

Amscot Financial—the Florida-based company providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment. 

Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.

Young Latina Fernanda Vazquez received her first paycheck and celebrates with her extended family in a tender moment of accomplishment in “Girl’s First Check” by Wells Fargo. Notable? Yes, as it was one of the first national ads that featured one of the biggest, yet least acknowledged, shifts occurring in the U.S. Hispanic market – the professionalization of Latinas.  By Stephen Palacios, Principal, Ahzul

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

By Gonzalo López Martí    Creative director, etc    / LMMiami.com

  • Plastic surgery has been around for several decades now.
  • What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
  • The goal: to increase the self-esteem of the “patient”.

Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital.  by Nigel Hollis

Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.

For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.

Being in multicultural advertising, I’m always looking for images to use in presentations and on behalf of client work. What I’ve discovered is how hard it is to find any kind of diversity in the Hispanics represented in stock imagery.  by Karla Fernandez Parker

No, no and no. Stop. Niet. Nein. Stay away! Don't even think about it. Leave it to me! I do this for a living, seriously. It's how I pay for my frijoles! Yankee go home!

Renée Lavecchia and Federico Hauri have been named Chief Client Officer and VP/ Executive Creative Director respectively for Y&R Miami and the Bravo Group.

LUNA United announced that Adrian Castagna has joined as Head of Integrated Production.

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