Lápiz, a Chicago-based Hispanic marketing agency and part of Bcom3 Group's Pangea, won gold in the Household Supplies & Services category for its Gain Hispanic campaign at the 2002 EFFIE Awards held June 5. It was the only Hispanic agency to win a gold EFFIE at this year's awards show.
The Circulo Creativo del Mercado Latino USA National Mentorship Program (NMP) was launched as a major initiative of the Circulo Creativo del Mercado Latino USA (CCML). CCML unveiled the mission and goals of Program as well as the history preceding it's founding
McDonald's restaurants continues to target the U.S. Hispanic by launching a culturally relevant Dollar Menu brand campaign created by The Bravo Group, the leading Hispanic communications agency in the country.
A challenging year has had a varied effect on morale within the creative industry, a new survey shows. Thirty-eight percent of advertising and marketing executives polled said morale at their companies has declined from one year ago. But almost as many, 35 percent, said the mood has improved.
La Agencia de Orcí & Asociados was honored at the Imagen Foundation's 17th Annual Imagen Awards Gala, a black-tie event held last night at the Beverly Hilton. The Imagen (Spanish for "image") Awards honor positive portrayals of Latinos and Latino cultures in the entertainment industries.
The Home Depot launches a new Hispanic TV commercial, which focuses on the company’s commitment to helping make dreams come true in the community and features Olympic Speedskating gold medalist Derek Parra.
The California Milk Processor Board (CMPB), creator of the GOT MILK? campaign, will launch two new spots which explore the issues facing working Latinas. These will run as part of the Board's long-standing "Familia, Amor y Leche" (Family, Love & Milk) campaign.
Finalists for the 11th annual Radio-Mercury Awards were announced, with a total of 64 entries in this year’s competition, the largest number of finalists ever, reflecting the increase in the total number of entries submitted for this year’s competition.
Mendoza Dillon & Asociados has recently launched a new campaign for Maseca, the top selling corn masa flour in the world. The new spot, titled "Semana" ("Week") will air in top US Hispanic markets. The campaign includes a television spot and various radio spots.