In an effort to expand its “war on fast food,” KFC has partnered with Fernando Arau, top Hispanic television personality, to launch its first-ever national Spanish-language advertising and community outreach campaign.
Payless ShoeSource and Ana Maria Canseco, co-host of Univision's morning show, "Despierta America" (Wake Up America), announced that they have signed an agreement for Ana Maria to become Payless' ambassador to Latino consumers.
Celebrating its 40th anniversary of serving customers in the United States, Banco Popular North America (BPNA) will be featuring 30 customers in its first institutional advertising campaign in the United States to be filmed in Miami, Florida.
Hispanic marketing agency Montemayor y Asociados took home 'Best of Show' and five other top honors for DaimlerChrysler work on Feb. 22 during the 2002 ADDY Awards, the annual regional competition hosted by the American Advertising Federation of San Antonio.
López Negrete's work for clients including Tyson Foods, Visa U.S.A., Bank of America and Wal-Mart was honored at the 40th Annual Houston Addy Awards hosted by the Houston Advertising Federation on February 16.
Imagine a room full of cowboys in training for Big Tobacco. "Venga a la tierra de Marlboro," says a teacher. "Repeat after me." "Come to Marlboro Country," the cowboys respond -- in Spanish, Mandarin Chinese and Swahili.