Payless ShoeSource and Ana Maria Canseco, co-host of Univision's morning show, "Despierta America" (Wake Up America), announced that they have signed an agreement for Ana Maria to become Payless' ambassador to Latino consumers.
Celebrating its 40th anniversary of serving customers in the United States, Banco Popular North America (BPNA) will be featuring 30 customers in its first institutional advertising campaign in the United States to be filmed in Miami, Florida.
Hispanic marketing agency Montemayor y Asociados took home 'Best of Show' and five other top honors for DaimlerChrysler work on Feb. 22 during the 2002 ADDY Awards, the annual regional competition hosted by the American Advertising Federation of San Antonio.
López Negrete's work for clients including Tyson Foods, Visa U.S.A., Bank of America and Wal-Mart was honored at the 40th Annual Houston Addy Awards hosted by the Houston Advertising Federation on February 16.
Imagine a room full of cowboys in training for Big Tobacco. "Venga a la tierra de Marlboro," says a teacher. "Repeat after me." "Come to Marlboro Country," the cowboys respond -- in Spanish, Mandarin Chinese and Swahili.
Have you hugged your abuelita lately? Your papá? Your hijo? If not, you may want to after seeing new Coca-Cola classic advertising that will debut Monday, February 4th on national Spanish language television.
Lincoln unveiled its new Hispanic ad campaign for the Lincoln Navigator and Lincoln LS, featuring Latin acting sensation, Salma Hayek, Lincoln's new Hispanic spokesperson. The targeted campaign will include the release of new Spanish television spots and print ads featuring Hayek.
The Advertising Club will honor advertisers in the multicultural marketplace who "got it right" with "Creatively Correct" on January 30, an exhibition and cocktail reception at the Bloom Ballroom, 48 W. 21st Street in New York City.