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StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

As brands seek ways to establish deeper, more personalized connections with consumers, they’re engaging social media influencers more heavily than in previous years. This increased focus speaks to both fragmenting media consumption and the significant engagement that many influencers boast across channels like YouTube, Instagram and TikTok.

CNN en Español announced that renowned Cuban writer and poet Wendy Guerra is joining the network as a contributor and analyst, as well as a creator of alternative content for digital and on-air platforms.

The World’s Most Used Apps, by Downstream Traffic

Over 58 million Americans listened to a podcast in the past week. Podcast listeners are a marketer's dream: young, affluent, and receptive to advertising.

Many have speculated as to how Hispanic online search behavior differs or is similar to that of non-Hispanic Whites. Numerous studies have been conducted on the subject. Results often fall victim to the same issue, that respondents tend to tell researchers what they think we want to hear. But what we’re looking for is a better understanding of what these cohorts really do while searching online.

The rise and proliferation of Subscription Video On Demand (SVOD) services is the most transformative media and entertainment development in recent years. SVOD has changed how people consume and purchase content and how studios and producers pursue monetizing that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned the linear channels.

Forty-four percent of U.S. Latinos have never listened to a podcast and 20% have not listened to a podcast in the last month, but a new study finds that 67% of U.S. Latinos who don’t listen to podcasts already listen to spoken word audio.

The rising ad dollars also speaks to the notably broad audience that now listens to podcasts. That’s a key shift, particularly as advertisers look to podcasting for new opportunities.

The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.

THEMA America, a Canal+ group company, announced the launch of Kanal D Drama’s standalone SVOD app dedicated exclusively to Turkish dramas dubbed in Spanish.

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson - Radio TV Business Report

Univision Communications Inc. announced that Univision, UniMás and Galavisión are available on YouTube TV. 

Will digital ad spending continue chipping away at non-digital budgets? Corey's interest is piqued by a new finding that shows 30% of businesses think they need more digital marketing.

Being successful in a "virtual world" is more than just finding space to put your laptop and an available power outlet. As the majority of marketing teams around the globe transitioned to working remotely, whether "for now" or "forever," this transformation has created new challenges for both individuals and managers when it comes to effective time management and productivity practices.

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