Benchmarking Local Radio Online RevenuesFor the first time, Arbitron and Borrell Associates have created a comprehensive, market-by-market report of online ad spending in several key categories, including audio streaming.

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions.

In the U.S., black consumers may watch more traditional TV than any other race/ethnic group according to Nielsen’s latest Cross-Platform Report, but they’re also highly active online and on their mobile devices, watching video, networking with their social connections, and making purchases.

Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend.

starMedia announced that TripAdvisor would be powering its travel channel with user-generated content.

By Silvina Moschini  |  CEO Intuic  |  The Social Media Agency

Tr3s: MTV, Música y Más introduced a new app for iPad and iPhone that offers extensive access to the network’s #1 flagship franchise, which now spans three milestones – quinces, marriages and babies.

Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email.

The Chicken "wRap" video was creatively developed by Denny's US Hispanic Agency, Casanova Pendrill, who has been concentrating its efforts on developing branded entertainment featuring promoted products for the digital environment.

Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites.

Telefónica Digital announces the launch of TU Me, a mobile app that enables communication and sharing via smartphones, keeping a record of every interaction through a simple, searchable timeline.

What people want most from their smartphones, tablets, home theater and home appliances is simplicity, according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum. The study showed that 76% of consumers said they are not very satisfied with technology's ability to make their life simpler. Responses from 6,000 consumers in six countries revealed more prefer technology to be easy to use (54%) and simplify their life (46%) than entertain them (35%) or signal who they are to the world (11%).

Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.

comScore, Inc. announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service.

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

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