Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

What are Latino jobs? In ALMA’s latest production, they prefer to ask: “What AREN’T they?” HP enlisted ALMA’s multicultural expertise for the Hispanic segment of their “Reinvent Mindsets” campaign for diverse recruitment, titled #LatinoJobs. The film reveals the stereotypes of Latino professions that still exist today and proposes a redefinition of the label.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

ThinkNow was honored with a 2018 ARF David Ogilvy Award for Excellence in Advertising Research for Covered California’s “Life Can Change in an Instant” advertising campaign created by Campbell Ewald.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

TABASCO® Brand announces, Dale Sabor A Tu Mundo, a new Hispanic-focused marketing campaign that shines a spotlight on TABASCO® Sauce’s versatility and supports the Latino community’s desire to celebrate the fusion of food, culture, and flavor that surrounds the world around them.

Republica announced the promotion of Ana Echenique to the role of director, communications. In her new post, Echenique will lead all aspects of the agency’s communications practice, including public relations strategy, influencer engagement, and media relations.

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

Natalie Boden, Founder & President of BODEN has been selected to the ColorComm, Inc. Board. ColorComm, Inc. is a company focused on advancing the visibility and accomplishments of women of color in communications.

By Gonzalo López Martí    Creative director, etc    / LMMiami.com

  • Plastic surgery has been around for several decades now.
  • What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
  • The goal: to increase the self-esteem of the “patient”.

About a year and a half ago, The Guardian caused a ruckus in the marketing tech industry when it announced that it received only 30% of the ad dollars advertisers spent on its site programmatically. Many believed the publisher was an outlier for letting so much money wind up in the hands of vendors. But according to a recent study, The Guardian’s experience isn’t that unusual.

Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital.  by Nigel Hollis

Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes.

Oracle announced the findings of a global study titled "Retail 2018: The Loyalty Divide" auditing consumer perceptions and brand realities of loyalty programs and influences. "Retail 2018: The Loyalty Divide" reveals that retailers are out of touch with consumers that demand more personalized experiences and discover brands and affirm purchase decisions through social influencers.

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