AARP has conducted a national survey to better understand the structure and dynamics of the contemporary "sandwiched" boomer family, and how members of the sandwich generation are coping with the pressures of caring for their parents and children.

Due to a lack of awareness, the elderly Latino residents of Los Angeles are seriously under-enrolled in Medicare, according to a recent study. The study was conducted in a joint project involving the UCLA Center for the Study of Latino Health & Culture and the Edward R.

Initial results from a UCLA-led study has found that the mortality rate of Hispanics ages 65-74 years with diabetes is more than twice the rate of non-Hispanic Whites. The same study also reported that, at any age level, the Latino mortality rate remains twice as high as non-Hispanic Whites.

Recognizing the special importance of Social Security to women and the need for Hispanic women to have access to timely, accurate information about their rights to benefits under the program, the Social Security Administration (SSA) unveiled a new website, “Para la Mujer” (“For Women”).

El Sitio, Inc. (Nasdaq: LCTO) announced that its Board of Directors has approved a 1-for-10 reverse share split for its common shares. The split will be effective on August 22, 2001. Shareholder approval of the split is not required.

Boot Camp is five days of intensive training in business and entrepreneurship for youth ages 12 to 19. The Camp is an initiative of The Enterprise Center's YES (Youth + Entrepreneurship = Success) Program, which hosts camps throughout the year.

The Commerce Department's Census Bureau said today that between 1970 and 2000 the median age at first marriage for women increased by 4.3 years to 25.1 years; for men, the increase was 3.6 years to 26.8 years.

International news service Agencia EFE announces the launch of EFENEWS, the new web site for its English Language News Service (, to focus principally on the U.S. market.

Radio advertising sales once again reflected the overall state of the national economy in May with combined local and national revenues dropping 9% for the month. When compared to the same month a year ago, local dollars were down only 5% while national sales declined 22%.

The San Jose Group (SJG) announced that Ozzie Godinez joined the agency as account director. Godinez will utilize his varied marketing experience to serve SJG's clients as the agency's roster continues to grow.

Burson-Marsteller has been selected as the Public Relations agency for the 2nd Annual Latin GRAMMY Awards, it was announced by Recording Academy and Latin Recording Academy President/CEO Michael Greene.

This report discusses the Office of National Drug Control Policy's (ONDCP) advertising contract for Phase III of the National Youth Anti-Drug Media Campaign.

The Coca-Cola Company and the Class Representatives in the discrimination lawsuit settled last year announced that they have jointly selected the six individuals who will serve on the Company's oversight Task Force, subject to final Court approval.

Accent Media has launched a new initiative to help government agencies reach Hispanics with effective and culturally sensitive messages.

Caroline Jones died on June 28, 2001 after a prolonged battle with cancer. She help build the awareness and viability of the African-American and Hispanic consumers in the US.