Kellogg USA announced the consolidation of its United States advertising with Leo Burnett, Inc. Business currently managed by J. Walter Thompson in the U.S. will be transitioned to Leo Burnett over the next few months.

Although PC makers have been reporting a consumer meltdown in fourth-quarter U.S. demand, the desktop, notebook, and Intel-based server market ended the year with a bang in Latin America.

MeasureCast, Inc. announced that 34 percent of Internet radio listening during the week of February 12 - 18 occurred midday -- between Noon EST (9 a.m. PST) and 4 p.m. EST (1 p.m. PST). The peak listening time was 3 p.m. EST (Noon PST), when nine percent of all listening occurred.

In a recent Fast Company Magazine/Roper Starch survey, working Americans (defined as college-educated people, in households with incomes of at least $75,000 per year) were asked to evaluate moments that have defined our work and business culture over the last five years and consider what will def

Salomon Smith Barney announced that it has hired John Boord as a Director to Head Investment Banking activities in Mexico, effective immediately. He will report to Carlos Guimaraes, Head of Latin American Investment Banking.

Communications professionals and students who want to learn how to research on the Web like a pro, increase media coverage by using the Internet and find out how wireless technology can simplify their lives should plan to attend "the only constant is change -- Technology Tools You Can Use Today a

According to a new study by Teenage Research Unlimited (TRU), teens describe their generation as motivated primarily by entertainment and social activity.

Enlace Communications has produced a new ad campaign featuring a "devilish" little-Jack tempting Jack in the latest spot promoting the Jack in the Box Chicken Breast Pieces with Frank's Hot Buffalo Dipping Sauce.

ZGS Communications, a Hispanic Agency in Washington, DC, has promoted Patricia Rivera-Gaitan to Director of Client Services.

The founder of a 29-year-old qualitative media audience rating firm, says Internet advertising today seems to be in the same stage of development that television advertising was in during the late 50s and 60s.

Fifty-one percent of consumers report prescription (Rx) drug advertising keeps them informed of available Rx treatments, according to new information released by The NPD Group.

The median net worth of U.S. households stood at $40,200 in 1995, not
statistically different from 1993, according to results of a survey released by the Commerce Department's Census Bureau.

The Department of Commerce has studied and reported on consumers’ use of the Internet, while the Federal Communications Commission (FCC) has monitored and reported on the deployment of broadband services.

The Coca-Cola Company and The Procter & Gamble Company announced a stand-alone enterprise focused on developing and marketing innovative juices, juice-based beverages and snacks on a global basis.

Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.

Pages