Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what's going on in today's rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their
customers.

Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.

Telemundo and The San Jose Group invite you to watch the 2009 Annual Hispanic Marketing Summit, presented in a webcast format for the first time. As in past events, we take you through expert minds, exploring the potential qualitative and quantitative impact the Hispanic segment can have on your business.

What do beer, gum, candy, snacks, and fragrances have in common? All are categories that under-spend on media against a Boomer demographic that accounts for the bulk of consumer packaged goods sales.

Today’s marketing reality is shrinking budgets, tighter wallets, intense scrutiny and increased accountability. Clear ROI for your marketing programs is more important than ever. To fully optimize your online business, you need to understand the impact of every marketing dollar so you can spend for maximum results.

The concept of lifecycle marketing has been around for some time, and most marketers do it to some extent, even if they don't call it "lifecycle marketing," per se.

Ask people to name their favorite brand of peanut butter, and you’ll likely get a few different answers. The top three peanut butter brands in the United States, however, are clear-cut: Skippy, Jif and Peter Pan. Of course there are also the devotees of all-natural private-label brands, gourmet varieties and even other legume butters (the peanut is more closely related to the lentil bean and the pea than to members of the nut family). Let’s be honest, though: how often do you find yourself hankering for a sunflower-seed-butter sandwich?

Interbrand Design Forum released the Most Valuable U.S. Retail Brands, the first-ever ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand in 2008, followed by popular retailers Best Buy (No. 2), The Home Depot (No. 3), Target (No.4) and CVS (No. 5).

All marketers are looking for ways to raise revenue and lower costs -- and analytics is ready for action. Web analytics, predictive analytics, database marketing and more are the act of applying more ingenuity to the tools and data you already have. But where do you start?

As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.

This melding of media means the content deliverables that were once owned by a specific medium are now found on nearly all platforms - a shift that has helped create an increasingly participatory and fragmented media landscape.

I think that we, Hispanics, Latinos, or whatever label we are assigned, those of us with roots in Latin America, are strengthening our sense of common identity in the United States. A sense of identity based on pride. What we have in common appears to be overshadowing what makes us different. Our heritage from Latin America has a common cultural influence from Spain, the native peoples of the American continent and Africa, a common language, and beliefs in the supernatural that shape how we look at the world. Now, in the United States our heritage is being further shaped by the "American" experience. Being of Latin American origin in the United States promotes a unique way of looking at the world.

The increasing sophistication of consumers, new behavior-altering technologies, channel growth and media fragmentation, and the speed of transactions and innovations, among other factors, have all combined to challenge marketers everywhere regardless of company, industry, size, or geography. Every company, every brand, everyone now faces the same situation – how do we engage consumers to become brand loyalists and advocates?

The Marketing Executives Networking Group (MENG) and industry-leading research firm Anderson Analytics issued the results of its second annual survey of Top Marketing Trends for 2009. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books and thought leaders that marketers look to for inspiration and growth opportunity.

According to a recent analysis of BIGresearch's SIMM database by Prosper Technologies, wide gaps exist between how ad dollars have been spent versus what consumers say works best when it comes to buying a car. The Prosper analysis and media allocation model utilizes the SIMM Survey of 17,231 consumers to determine "what" and "which" media forms are most influential to consumers for buying a car, the consumption of the media, and pricing of various measured media.

Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.

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