Butaca.tv launched a new website, offering instant access to a wide array of premium Spanish Language films. The advertising supported service is now offered free of charge while expanding the consumer’s entertainment choices.

Cine&Mas SF, Comcast and Cinelatino announced the introduction of the "Comcast & Cinelatino Audience Choice Awards" at the 2010 San Francisco Latino Film Festival, marking the first time the Festival has featured an awards category.

TV Azteca, S.A. de C.V. announced the short film "El Pozo" produced by Mexican filmmaker Guillermo Arriaga was screened in the "Orizzonti" (Horizons) section at the Venice Film Festival to standing ovations.

Lionsgate and Televisa Have formed a joint venture to target the fastest-growing segment of the U.S. moviegoer population, the Latino audience.

To some, Pablo Escobar was a ruthless criminal. To others, a generous community member. To Sebastian Marroquin, he was one thing above all others ˆ a father. Debuting MONDAY, OCT. 4 (9:00-10:30 p.m.

The past few years have been bruising for the movie industry. After more than a decade of growth, the DVD began stalling in 2007. For the first time in its history, the industry saw its primary revenue source shrink without a new format coming along to take its place in the driver’s seat.

The 2010 Los Angeles Latino Film Festival (LALIFF) and Cinelatino, the leading Spanish-language movie channel in the United States, proudly announced the winners of the "Cinelatino Audience Choice Awards" for Best Feature and Best Documentary at the close of the seven-day Festival, which took pla

Maximum TV, announced that it is adding full-length, critically acclaimed movies to its already vast content offering. The announcement signals its partnership with Venevision International Films.

The New York International Latino Film Festival (NYILFF) will open its 11th edition on Tuesday, July 27 with THE DRY LAND, starring America Ferrera and Wilmer Valderrama at the School of Visual Arts Theater (333 West 23rd Street between 8th and 9th Avenues).

From Thursday, August 19, to Wednesday, August 25, the heart of the entertainment world, Hollywood, rolls out the red carpet for the best Latino Cinema from around the globe at the 14th Los Angeles Latino International Film Festival (LALIFF) at the Mann Chinese 6 Cinemas.

Marketers around the world agree that it is important to get the full picture when evaluating online marketing success, but research from Chief Marketer, Collective and Datran Media indicates that marketers still consider the click-through their main form of measurement&mash;despite its flaws.

The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.

The California Milk Processor Board (CMPB) - the creator of GOT MILK? and TOMA LECHE (Drink Milk) - will launch an integrated advertising campaign that will involve multiple media touch points as part of its 'More than Just Milk' (Mucho Mas Que Leche) campaign.

The New York International Latino Film Festival (NYILFF) returns for its 11th year bigger and better than ever, calling for submissions for the premier Latino film festival in the country. NYILFF also announces its "Watch Yourself" TV Commercial Contest, calling for script/storyline entries for the festival's 2010 commercial.

Marketers poured more money into branded content in 2009 than ever before, according to a study released today by the Custom Publishing Council (CPC).

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