WorldLink, a direct response television sales firm serving Latin America, announced the formation of a sales and marketing team designed to increase the DRTV industry’s awareness of the growing potential of the Hispanic marketplace in the United States and to facilitate entry into that marketpla

The Direct Marketing Association (The DMA) announced that it’s Directo Council for US Hispanic Marketing will visit members of Congress to discuss key issues affecting marketing to the Hispanic community, such as postal reform and privacy legislation.

The Direct Marketing Association (The DMA)released an economic impact study showing that the steady increase in commercial mail volume enjoyed by the United States Postal Service (USPS) over the past 15 years will be crippled if Congress passes stringent data restrictions.

TVN Direct, the direct-response advertising subsidiary of TVN Entertainment formerly known as Guthy-Renker TV, announced the launch of TVN Directo, a new Spanish-language direct-response channel targeted specifically toward the Hispanic market.

The growth in direct marketing sales continues to outpace overall sales growth in the U.S. by 54 percent. According to the Direct Marketing Association’s (The DMA) report 2000 Economic Impact: U.S. Direct & Interactive Marketing Today, U.S.

Representatives of Cartel Creativo and Cartel Contacto, its direct marketing arm headquartered in New York, spoke at the 8th Annual Directo Days Conference on March 8-9 in Miami

Valassis Communications, Inc. announced the company has signed an agreement with Papel Media Network (PMN) to deliver their products and services to the Hispanic communities. Inc. announced that it has signed a revenue share and distribution deal with Under the terms of the agreement, will supply content for in exchange for a share of sponsorship and coupon redemption revenues. Inc. announced that it has signed a deal with FAMSA, of Mexico, to manage their promotional marketing and co-op programs in the Los Angeles market. Inc. announced that it will launch, the online version of LaBolsita, a door-to-door distribution program., The Email List Owner and Ezine Publisher Resource Network, announced the results of the first study on email newsletter advertising.