The Direct Marketing Association (DMA) released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
Ever since Michael Dell began selling custom-built computers directly to customers, increasing numbers of consumers and businesses alike have been purchasing their computers, electronics, and instruments without the aid of a middleman.
Vertis Communications announced the results of its proprietary Vertis Customer Focus 2008: Retail study, which reveals that 47 percent of Americans believe inserts and circulars are the advertising vehicles that best capture their attention; a 9 percent increase since 2003. The data also shows that inserts and circulars have overcome
television advertising as the medium most able to elicit consumer attention.
Latin-Pak. Latin-Pak announced that it is now offering Hispanic Mobile Advertising. Latin-Pak is now getting clients messages directly into the hands of Hispanic consumers via SMS, WAP and MMS format mobile marketing.
Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review the Direct Marketing Association’s (DMA) first-ever “Direct Marketing Facts and Figures in the Automotive Industry.”
Valassis is launching a new consumer brand campaign, RedPlum, in order to provide its customers a more user-friendly way to identify Valassis-delivered products distributed via mailbox, doorstep, newspaper, in-store and online.
The Marx Promotion Intelligence 2007 FSI Distribution Trends Report reports that more than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through Free Standing Insert (FSI) coupons in Sunday newspapers during 2007. Average Face Value increased to a new record level of $1.26, up $0.07 versus 2006.
Vertis Communications unveiled the results of its proprietary 2007 Customer Focus Tech Savvy study, which found responsiveness to direct mail via the Internet has increased over the years for both men and women of almost every age.
Vertis Communications named Oscar Padilla as the new director of interactive services. Bringing extensive industry experience and a strong background in marketing to Vertis, Padilla will be responsible for directing and executing the company's new media strategy.